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Robert Crayen

Robert Crayen

Internship Marketing & Key Account Management

Followers of Robert Crayen764 followers
location of Robert CrayenGeneva, Geneva, Switzerland

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  • Timeline

  • About me

    Country Sales Manager | E-Commerce D2B & B2B | Business Development | Account Management | Project Management | Marketing Strategy

  • Education

    • University of Sydney

      2011 - 2011
      Semester abroad International Marketing

      Major: International Management, international Marketing and brand building

    • Hochschule Koblenz (Koblenz University of Applied Sciences)

      2009 - 2011
      Master of Science (M.Sc.) International Management

    • Fachhochschule der Wirtschaft (FHDW)

      2005 - 2008
      Bachelor of Arts (B.A.) Business Administration

      Major: Small and medium-sized businesses

  • Experience

    • Arvato Supply Chain Solutions

      Aug 2008 - Feb 2009
      Internship Marketing & Key Account Management

    • Beratergruppe Neuhaus & Partner GmbH

      Feb 2012 - Apr 2012
      Assistant to the Executive Director

    • L'Oréal Suisse S.A.

      May 2012 - Oct 2018

      Responsible for COOP / Migros and smaller accounts - presented product innovations to clients, developed promotion and investment plans, and led annual negotiations (full P&L responsibility) - ensured accurate sales forecast, including monthly sales reports on CEO & sales director level Responsible for Manor Sanovit and swiss department stores - improved clients’ category management by assessing and evaluating sales reports - prepared weekly reports to the CEO/sales director/representatives by collecting, analyzing and summarizing information - coordinated with account executives to create customized sales plans for key clients - prepared reports and presentations for senior management and sales director- collaborated with cross-functional teams to develop and implement account plans - supported the key account manager and sales director in daily business- developed programs to optimize internal sales & return analysis- conducted market research and competitor analysis incl. market activities

      • Key Account Manager – Consumer Product Division

        Jul 2015 - Oct 2018

      • Key Account Manager & Business Analyst – Cosmetique Active Division

        Jul 2013 - Jun 2015

      • Commercial coordinator & Junior Key Account Manager - Consumer Product Division

        Nov 2012 - Jun 2013

      • Internship in Key Account Management - Consumer Product Devision

        May 2012 - Oct 2012

    • BAT

      Nov 2018 - Feb 2020
      Key Account Manager Retail & E-Commerce

      Responsible for COOP Group, smaller accounts and E-Retail - negotiated new contracts and developed long term strategies to ensure the multi-brand strategy was maximized and followed the direction set from Global HQ in London - Developed and implemented e-commerce strategies, driving online sales and customer engagement, including recruiting new online clients

    • SC Johnson Lifestyle Brands

      Oct 2020 - Jul 2023
      Country Sales Manager CH & A

      Responsible for the Swiss and Austrian markets including full responsibility of the P&L, forecast, planning and execution of promotion plans - work closely with international Teams (i.e. brand, finance, supply) to ensure a good understanding of the Accounts, Category, the Consumer and the Market dynamics - project team leader for the swiss online shop to ensure the successful relaunch

    • Diageo

      Nov 2023 - now
      National Key Account Manager

  • Licenses & Certifications