Caleb Grimshaw

Experience

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  Frankenmuth High School

  Jun 2021 - Jun 2023

  Head Student Technology Assistant

  -Exemplified technical expertise and outstanding problem-solving skills by successfully repairing devices, honing IT skills, and ensuring optimal performance within the IT department of +3,000 devices.-Acquired comprehensive knowledge in networking and contributed to the overall efficiency and functionality of the IT infrastructure and help desk.-Delivered exceptional technical support to end-users, fostering a positive and collaborative IT environment through clear communication and a dedication to finding solutions. Show less

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  Michigan DECA

  Mar 2022 - Mar 2023

  MI DECA State Officer

  -Spearheaded the dynamic leadership and management of Michigan's prominent state CTE association, overseeing a comprehensive social media and marketing strategy.-Spoke to audiences of +4,000 students at statewide and regional conferences of emerging leaders and entrepreneurs in marketing, finance, hospitality, and management.-Authored for Spotlight on DECA, a highly regarded triannual publication, sharing valuable insights on personal brand building and growth strategies.

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  Frankenmuth Chamber of Commerce and Convention & Visitors Bureau

  Jun 2022 - Aug 2023

  Social Media Content Creator

  -Orchestrated innovative and captivating social media content, effectively driving engagement and bolstering brand awareness for Frankenmuth, the premier tourist destination in Michigan.-Pioneered the launch of the @littlebavaria TikTok account, organically accumulating over 7,500 devoted followers and +100,000 likes from inception.-Utilized data analysis to track key internal and external metrics and optimize content strategy for social media campaigns.-Cultivated and fostered thriving online communities by actively engaging with audiences by responding to comments and messages, addressing inquiries, and creating content that resonated with audience preferences. Show less

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  Frankenmuth River Place Shops

  Jun 2023 - Aug 2023

  Marketing Intern and Executive Assistant

  -Spearheaded the creation and implementation of successful marketing campaigns and proposals for River Place Shops and various retail locations within the corporation.-Collaborated directly with CEO Michael Keller Zehnder, attending executive and general manager meetings to provide strategic insights on contracts and financial reports.-Granted access to the interior workings of the business, gaining an in-depth understanding of the organization's operations and cultivating essential skills for strategic decision-making.-Leveraged market research and competitor analysis to develop data-driven marketing strategies, resulting in increased foot traffic and revenue growth for River Place Shops and other retail locations. Show less

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  812 Consulting

  Aug 2023 - now

  • Team Lead - Finance

    Jan 2024 - now

  • Marketing Consultant

    Aug 2023 - Dec 2023
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  Pi Sigma Epsilon - Epsilon Omicron

  Mar 2024 - now

  Member
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  Rocket Mortgage

  May 2024 - now

  Business Strategist Intern