Darshan Sheth

Experience

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  Modi Telstra ( Cutchi Watch Company )

  Nov 1998 - Mar 2007

  Head of Marketing and Public Relations

  Worked as a Head of Marketing and Public Relations - Modi Telstra , India's first mobile phone operator then it became Spice ,then Airtel and various products were handled with various different verticals

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  BIG FM

  Apr 2007 - Aug 2009

  Sales Account Manager

  Key responsibility ,taking care of Corporate account with total solution on marketing ATL & BTL Activity & in shop Banding Responsibility taking care of corporate account with total solution on marketing ATL & BTL Activity 360 degrees for Nokia ,NIIT,ITC ,Emami Coke ,sprite .Marketing Campaigns Developed:Nokia Sprite Para Cricket Conceptualized and Executed Nokia Sprite Para cricket tournament.

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  FAB Production

  Aug 2009 - Sept 2013

  Worked with FAB Production as Senior Manager Marketing

  Key responsibility ,taking care of corporate account with total solution on marketing ATL & BTL Activity & planning . New Business Acquisition. Client Retention and delight. Strategic Planning, Insights and Innovations. Brand Sync and Planning Digital , on ground, Out of Home Solutions That work. Handling overall P&L operations &t Responsible for sales, acquisitions, collections Training a team of professionals educating clients and agencies on the digital event & ooh platform and convincing them Successfully launch campaign for Star Plus , Star Jalsha ,Nokia , Sprite , Coke , Jockey ,NIIT , Emami , ITC , Lays , Radio one, Airtel , Vodafone , HCL . Show less

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  REDSTONE Entertainment

  Apr 2013 - Sept 2015

  Founder , Brand Consultant, Digital Marketing Strategy & Communications

  Key responsibility Ideation & creation of concepts which appeals to the broader base of clients with a healthy blend of Ideation & Implementation of strategies for brand resonance. Conceptualization of Digital Campaign ,Celebrity Endorsements and Talent Management– trade & consumer that communicate the campaign idea , Business Development towards coverage of market and developing sustainable base for Activity P&L management to ensure set parameters on properties are met with, keeping defined budget & profitability in place. from time-to-time. Liaison with creative agency from creative brief to campaign execution with no room for compromise in effectiveness & efficiency of all campaigns and promotions. Conduct market research to determine market requirements for existing and future products analysis of customer research. Current market conditions and competitor information. Cross functional co-ordination with Digital /Print Editorial, Operations and Finance Show less

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  Ganesh Housing Corporation Ltd

  Oct 2015 - now

  Marketing Communications Public Relations Manager

  Formulate & own the digital strategy & roadmap for Ganesh Housing Corporation Limited . Driving brand awareness & sales by devising & implementing targeted marketing campaigns across existing & new markets.A) Customer Acquisition: - Owned & implemented new-age digital transformation & strategy roadmap for key markets; delivered brand growth including 55% increase in site traffic & 62% increase in leads. - Devised & implemented global customer acquisition strategies using a full mix of paid, owned & earned channels including Social, PPC, SEO, Display, Content, Email & SMS. - Aggressively leveraged high reach paid-social channels along with pull and surround channels to generate high quality potential leads thus delivering a 3X increase in revenueB) Conversion Rate Optimization: - Built a culture of continuous optimization of campaigns & landing pages which resulted in 37% increase in conversion & an 18% drop in CPL. - Leveraged best-in-class tools to identify and reduce visitor drop-off & lead form abandonment. - Identified, mapped and optimized the customer journey from the first point of contact till sales closure by working closely with internal (tele-sales & sales) & external (agencies, publishers & platforms).C) Leveraging Technology: - Implemented dynamic re-marketing campaigns to ensure the prospect moves down the conversion funnel while reducing CPL.- Implemented virtual phone number tracking, push notifications & tag management best practices. - Led design, development & launch of the new website, delivering exceptional customer experience layered with CRO best practices. - Spearheaded DaeBuild and Farvision implementation for sourcing & servicing funnels.D) Data Analytics & Insights: - Identified & unified fragmented data & reports into a unified dashboard to identify trends, gain insights & measure success. - Implemented channel attribution and modelling tools to arrive at the most optimum media & channel mix for each geography. Show less