Putri Syafiqah

Experience

• 

  The Lingerie Shop

  Jun 2015 - Sept 2015

  Retail Salesperson
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  Petrosains Sdn Bhd

  Jul 2018 - Feb 2020

  Volunteer

  Special Program Volunteer for Petrosains Maker Studio• Maintaining a positive and professional attitude towards visitors (customers)• Responding to visitors (customers) queries • Managing students on Petrosains special program

• 

  The Vocket Sdn Bhd

  Nov 2020 - Feb 2021

  Content Intern

  • Writing clear, informative and creative articles on various topics and issues (mainly entertainment and fashion)• Proofread content for errors and inconsistencies • Creating compelling headlines and body copy that captures readers attention

• 

  Media Prima Berhad

  Jun 2021 - Apr 2022

  Social Media Coordinator

  Team Gen Z at NTV7•Establish company’s social media presence and brand value •Plan and execute social media campaigns •Crafting compelling content on different social media platforms •Posting content across multiple social media platforms •Engaging with audiences/customers on different channels

• 

  Publicis Groupe

  Apr 2022 - Mar 2024

  Performance Media Executive

  • Building revenue, drive traffic and conversion through digital marketing • Create and manage Google Ads campaign (SEM, YouTube)• Create and manage Facebook Ads, TikTok Ads (Social Media advertising)•Review and optimise all ad campaign to ensure positive ROASAccounts: Reckitt & Mondelez

• 

  Malaysia Airlines

  Mar 2024 - Aug 2024

  Marketing Executive

  • Develop key messaging and strategy for each campaign that drives ROI and brand awareness• Responsible in managing end to end campaign flow from planning, executing and optimisation• Supervise campaign execution• Liaising with internal stakeholders and agencies • Coordinating promotional activities, events and partnership

• 

  SKINTIFIC Malaysia

  Aug 2024 - now

  Social Media Marketing Specialist

  • Led creative teams in campaign development, providing direction for copywriting, visual storytelling, and brand messaging.• Developed and executed content strategies highlighting skincare education, product benefits, and key ingredients, boosting brand awareness and audience engagement.• Managed Instagram and TikTok accounts for Skintific and Glad2Glow, maintaining a consistent voice for Gen Z and skincare enthusiasts.• Coordinated influencer and dermatologist collaborations, along with user-generated content campaigns, to enhance brand visibility and trust.• Produced campaign reports to communicate insights and recommendations, directly influencing content planning and future product launches. Show less