Aurora Ferrigno

Experience

• 

  The Optimus Consultant Group

  Jan 2019 - Apr 2019

  Marketing Intern
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  W-ALL

  Nov 2021 - May 2023

  Marketing Manager For W-ALL
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  Dentsu Creative

  Jan 2022 - Jun 2022

  Junior Marketing Event Specialist

  Planned & executed unique events for diverse clients, including launching Hendrick’s Neptunia gin in Italy and creating Philadelphia’s experiential marketing space at Eurovision 2022 @Parco Valentino in Turin.

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  EssilorLuxottica

  Jul 2022 - Mar 2024

  Social Media & Community Manager

  Managed social media strategy, content creation, and community engagement for LensCrafters and For Eyes across multiple platforms. This includes overseeing Instagram, TikTok, Threads, Facebook, Pinterest, YouTube, and Twitter channels.Additionally, as a TikTok strategist and content creator, I developed engaging assets, explored trends, and managed paid media campaigns, collaborating with creative and PR teams to achieve communication objectives.

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  WeRoad

  Apr 2023 - now

  - Plan, organize, and lead group travel experiences across multiple global destinations, ensuring seamless logistics and unforgettable journeys.- Curate itineraries tailored to different traveler profiles, balancing adventure, culture, and local immersion.- Acted as the main point of contact for travelers between the local country and WeRoad, providing personalized support and addressing any questions or concerns before/during or after trips.- Collaborated with local DMCs and guides to deliver authentic, unique travel experiences.- Managed on-the-ground operations, including accommodation, transportation, and activity coordination.- The best one: create a sense of community among diverse travelers, encouraging them to step outside of their comfort zone and live an unforgettable experience no matter where they are in the world! Show less

  • Junior Scouter

    Jan 2025 - now

  • WeRoad Travel Designer

    Sept 2024 - now

  • WeRoad Travel Coordinator

    Apr 2023 - now
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  Seek Discomfort

  Jan 2024 - Sept 2024

  Social Media Manager

  - Managed and executed content strategies across all major social media platforms (Instagram, TikTok, Pinterest, X, Facebook, etc.) to grow brand visibility and engagement.- Collaborated closely with the creative team to ensure the creation and curation of high-quality, on-brand content, aligning with Seek Discomfort’s values of personal growth and exploration.- Engaged with a community of over 329K followers, fostering genuine connections and encouraging active participation.- Coordinated and integrated authentic user-generated content into our social media editorial calendar.- Analyzed social media performance metrics to optimize campaigns and improve content reach and engagement. Show less