Aurora Ferrigno

Aurora Ferrigno

Marketing Intern

Followers of Aurora Ferrigno470 followers
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  • Timeline

  • About me

    Travel Coordinator & Designer @WeRoad | Former Social Media Manager at Seek Discomfort & Luxottica

  • Education

    • San Diego State University

      2015 - 2019
      Bachelor of Arts - BA International Business

      Activities and Societies: Circolo Italiano, SDSU International Business Society Ranked #13 nationwide for best International Business program.

    • Università Cattolica del Sacro Cuore

      2020 - 2021
      Master's degree International Marketing Management
    • Universidad Nebrija

      2018 - 2018
      Bachelor's degree Spanish Language and Literature

      One of the top private universities in Madrid, Spain. Enrolled in 2 upper division (C1) intensive Spanish courses in order to strengthen my language fluency and work towards obtaining my Spanish minor.

    • Università Bocconi

      2018 - 2018
      Bachelor's degree International Business

      Università Bocconi is one of the top private business and economic universities not only Italy, but also Europe as a whole. Studied four upper division business and cultural classes exclusively in Italian during my spring semester 2018.

  • Experience

    • The Optimus Consultant Group

      Jan 2019 - Apr 2019
      Marketing Intern
    • W-ALL

      Nov 2021 - May 2023
      Marketing Manager For W-ALL
    • Dentsu Creative

      Jan 2022 - Jun 2022
      Junior Marketing Event Specialist

      Planned & executed unique events for diverse clients, including launching Hendrick’s Neptunia gin in Italy and creating Philadelphia’s experiential marketing space at Eurovision 2022 @Parco Valentino in Turin.

    • EssilorLuxottica

      Jul 2022 - Mar 2024
      Social Media & Community Manager

      Managed social media strategy, content creation, and community engagement for LensCrafters and For Eyes across multiple platforms. This includes overseeing Instagram, TikTok, Threads, Facebook, Pinterest, YouTube, and Twitter channels.Additionally, as a TikTok strategist and content creator, I developed engaging assets, explored trends, and managed paid media campaigns, collaborating with creative and PR teams to achieve communication objectives.

    • WeRoad

      Apr 2023 - now

      - Plan, organize, and lead group travel experiences across multiple global destinations, ensuring seamless logistics and unforgettable journeys.- Curate itineraries tailored to different traveler profiles, balancing adventure, culture, and local immersion.- Acted as the main point of contact for travelers between the local country and WeRoad, providing personalized support and addressing any questions or concerns before/during or after trips.- Collaborated with local DMCs and guides to deliver authentic, unique travel experiences.- Managed on-the-ground operations, including accommodation, transportation, and activity coordination.- The best one: create a sense of community among diverse travelers, encouraging them to step outside of their comfort zone and live an unforgettable experience no matter where they are in the world! Show less

      • Junior Scouter

        Jan 2025 - now
      • WeRoad Travel Designer

        Sept 2024 - now
      • WeRoad Travel Coordinator

        Apr 2023 - now
    • Seek Discomfort

      Jan 2024 - Sept 2024
      Social Media Manager

      - Managed and executed content strategies across all major social media platforms (Instagram, TikTok, Pinterest, X, Facebook, etc.) to grow brand visibility and engagement.- Collaborated closely with the creative team to ensure the creation and curation of high-quality, on-brand content, aligning with Seek Discomfort’s values of personal growth and exploration.- Engaged with a community of over 329K followers, fostering genuine connections and encouraging active participation.- Coordinated and integrated authentic user-generated content into our social media editorial calendar.- Analyzed social media performance metrics to optimize campaigns and improve content reach and engagement. Show less

  • Licenses & Certifications

    • Creative Certification

      Google
      May 2019
    • Google Ads Fundamentals

      Google
      May 2019
    • Mobile Sites Certification

      Google
      May 2019
  • Honors & Awards

    • Awarded to Aurora Ferrigno
      SDSU Dean's Honor List College of Arts & Letters Dean مايو ٢٠١٩