Fahema Mahmoud

Experience

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  Ministry of health

  Mar 2012 - Oct 2017

  Nurse
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  International Medical Center

  Nov 2016 - Oct 2017

  ICU nurse
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  Foodgraphers

  Oct 2018 - Apr 2019

  Copywriter

  My Duties and responsibilities: - Write clear, attractive copy with a distinct voice.- Collaborate with designers, PR and other professionals on large- and small-scale marketing projects.- Edit and proofread copy as needed.

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  Mersal Foundation

  May 2019 - Mar 2022

  Social Media Senior

  My Duties and responsibilities: - Developing strategic approaches to social media campaigns, including identifying target audiences and creating content that resonates with them.- Managing the day-to-day operations of social media accounts, including posting content that is relevant to an audience’s interests.- Monitoring the performance of social media campaigns to identify opportunities for improvement or changes in strategy.- Analyzing data from social media channels to measure the impact of campaigns and adjust future efforts accordingly.- Creating and publishing the content for social media channels.- Interacting with customers via social media platforms to answer questions and resolve issues.- Collaborating with other departments within an organization to develop branding strategies and campaigns.- Collaborating with the programming team to launch the first version of Mersal's mobile application. Show less

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  نفسيتي

  Feb 2022 - Mar 2023

  Social Media Marketing Specialist

  My duties and responsibilities:- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification- Set up and optimize Nafseyati pages within each platform to increase the visibility of company’s social content.- Create editorial calendars and syndication schedules.- Work with copywriters and designers to ensure content is informative and appealing.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.- Collaborate with Marketing, Sales and Product Development teams. Show less

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  Majarra مجرة

  Mar 2023 - now

  Growth Specialist

  My Duties and responsibilities:- Create and schedule engaging content for multiple growth newsletters.- Monitor and analyze newsletter performance to optimize engagement and conversion rates.- Generate recurring reports (daily, weekly, monthly) to track and analyze the growth of our userbase.- Identify key growth metrics and trends, providing insights and recommendations for improvement.- Manage advertising accounts and campaigns across various platforms.- Monitor campaign performance and make data-driven adjustments to optimize results.- Prepare comprehensive reports on campaign metrics and ROI for stakeholders.- Act as a liaison between the growth, content, engineering, and support teams.- Provide administrative support by organizing meetings, documenting discussions, and managingproject timelines- Facilitate effective communication and collaboration to ensure smooth project execution.- Engage with subscribers via WhatsApp, delivering relevant and valuable content.- Publish and monitor growth-focused advertisements on social media platforms.- Optimize ad targeting and creative elements to maximize reach and conversions- Manage communication and campaigns for influencers, fostering partnerships and promotionalopportunities.- Identify potential influencers and negotiate partnership terms.- Monitor influencer campaigns and generate comprehensive reports on performance analysis andROI.- Contribute to various growth projects, working closely with cross-functional teams.- Provide insights and recommendations based on data analysis and industry best practices.- Assist in the implementation and execution of growth initiatives. Show less