
Michael Neydorff
Banking Trainee - Corporate Credit Department

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About me
Manager - Marketing & Customer Care at Vision Care Optical Services Pvt Ltd
Education

St Peters College - Colombo 04
1991 - 2004
University of Suffolk
2023 - 2024Master of Business Administration - MBA Business Administration and Management, General
Chartered Institute of Marketing
2014 - 2016Associate's Degree Marketing/Marketing Management, General
Experience

Commercial Bank of Ceylon Ltd
Feb 2005 - Apr 2007Banking Trainee - Corporate Credit Department• Built and maintained strong relationships with corporate clients.• Prepared Return on Assets of all corporate customers.• Prepared security documents regarding all credit facilities.• Prepared and analyzed customer statistics.• Prepared lease facility papers.

HSBC
Apr 2007 - Mar 2009Banking Assistant• Worked as an investigation officer for the department of Fraud Risks Management.• Worked as a cash teller and a customer service representative at the Pelawatta Branch.• Managed and maintained strong relationships with premier customers of Pelawatta branch.• Collected, analyzed and presented data on branch performance.• performed due duties as a "Team leader" to achieve monthly targets in personal internet banking and term deposits.

Global Payments Asia Pasifi Lanka (pvt) Ltd
Mar 2009 - Aug 2011Manager Sales• Maintaining close relationships with the hotels and the jewelers and ensuring sales targets are achieved. • Managing and motivating subordinate staff to achieve their individual targets. • Educating the top management and subordinate staff of the market condition, achievements and fluctuations.

Pan Asia Banking Corporation PLC
Sept 2011 - Nov 2013Executive• Headed the credit department and the cash department of the World Trade Center Branch.• Prepared and overlooked the credit facility papers for individual, corporate and SME clients.• Frequently conducted training programs to all staff on the subject “Customer Service Excellency".• Monitored all credit facilities and repayments on a daily basis.• Built and maintained a strong rapport with a portfolio of “Prime customers” and SME clients.

Kanrich Finance Limited
Jan 2014 - Oct 2014Manager• Designed, developed and overlooked the introduction of the main income generating - lending product (revolving loans).• Managed and monitored all subordinates to ensure achievement of monthly investment targets.• Maintained a strong rapport with high network customers.• Conducted training sessions for staff on “Ethical Selling & Customer service Excellency”on a regular basis.

Entrust Group
Dec 2014 - Aug 2016Manager - Branches & Business Development• Maximized business by converting opportunities into sales and solely focused on retaining potential clients. • Planned and executed the introduction of new products, services and distribution channels by conducting presentations and convincing the senior management to implement and execute plans. • Conducted market research to identify opportunities for campaigns, services, and distribution channels that led to an impeccable increase in sales.• Developed the unique selling propositions of the company by identifying the target market and its competitors in the industry.• Mentored and groomed teams to develop proposals which fulfill client requirements. • Handled the overall end-to-end execution of the official company website.• Handled Search Engine Optimization (SEO) and Search Engine Marketing SEM to ensure all set objectives were achieved.• Managed social media presence across multiple platforms of the company.• Handled all press conferences and organized company events.• Was a member of the asset-liability committee (ALCO) and played a major role in pricing the solution and service.• Supervised, guided and managed inter/intra-team communication, processes and workflow to ensure a positive work environment. • Planned and executed all marketing projects while encouraging and motivating employees to perform to the best of their creative capabilities. • Designing and Developing marketing material for internal/ external communication and marketing campaigns.• Frequently conducted training sessions on “Customer Service Excellency” to all employees of the sales and marketing department.• Was heavily involved in organizing and project managing CSR initiatives of the company. Planned and executed brand building and marketing initiatives. • Constantly looked out and handled partnerships and sponsorship opportunities as a brand building initiative.• Carried out the annual sales forecasting and prepared detailed reports. Show less

Serendib Finance Limited
Aug 2016 - Aug 2018Manager - Credit, Sales and Marketing• Meet potential new clients and convert opportunities into increasing the lending portfolio and the overall profit margin.• In charge of product development and product assessment.• Ensuring estimated profits are achieved on a quarterly basis.• Converting business opportunities by frequently conducting market research and awareness campaigns.• Managing program budgets for marketing campaigns.• Conducting and overlooking core operational management approaches within the vicinity of Colombo• Leading and managing all customer service and operational activities.• Regularly conducting training sessions on “Customer Service Excellency” to all employees of the sales and marketing department.• Designing and Developing marketing material for internal/ external communication and marketing campaigns.• Developed content for the company's official web page (products and services).• Implementing, assessing and reporting on KPI’s for all marketing campaigns.• Carrying out the annual sales forecasting and preparation of detailed reports. Show less

Vision Care Optical Services Pvt Ltd
Aug 2018 - nowManager - Marketing & Customer Care• Developing the marketing strategy in line with company/Corporate objectives• Develop the marketing & Communication plan for the company• Monitor the market trends• Monitor and identify the appropriate target markets, competitor activities and develop the necessary marketing strategies• Implementing strategies to enhance the customer service• Monitoring and maintaining the set KPI's and a smooth operation of the Group Call Center• Manage, Maintain and Improve the corporate tie-ups of the Vision Care group• Implementing new operational strategies to maintain a smooth operation. Show less
Licenses & Certifications

Professional Certificate in Marketing Level 04
The Charted Institute of Marketing (CIM)
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