Talk to sales Try for Free
Gabriel Brasil

Gabriel Brasil

Followers of Gabriel Brasil1000 followers
location of Gabriel BrasilSão Paulo, Brazil

Connect with Gabriel Brasil to Send Message

Connect

Connect with Gabriel Brasil to Send Message

Connect

  • Timeline

  • About me

    Strategy Manager at PicPay

  • Education

    • Fundação Escola de Comércio Álvares Penteado - FECAP

      2010 - 2013
      Bacharelado Business Administration and Management, Finances Tracking on Finances

      Activities and Societies: Class leader since february 2010; developer of student newspaper; member of university students representation from january to december 2011.

    • Insper

      2014 - 2014
      Extension Program Futuring: Designing Strategic Scenarios

      • Understanding how the future helps navigate the present;• Ability to construct a set of possible futures to review and actively prepare strategies and business designs; • Ability to use Futuring in our highly connected and fast-moving era, building the optimal blend between long-term thinking and fast reaction speed to enhance risk management; • Awareness of the forces that may affect the environment and future prospects of organization or investments, and change the rules of the… Show more • Understanding how the future helps navigate the present;• Ability to construct a set of possible futures to review and actively prepare strategies and business designs; • Ability to use Futuring in our highly connected and fast-moving era, building the optimal blend between long-term thinking and fast reaction speed to enhance risk management; • Awareness of the forces that may affect the environment and future prospects of organization or investments, and change the rules of the game; • Appreciation of unavoidable “drivers” and of key uncertainties; • Use of scenarios in organization; • Building an “early warning system” in organization; • Using planning to avoid pitfalls. Show less

  • Experience

    • Banco Santander

      Jan 2012 - Mar 2019

      Assessment of results of the Individual business to guide the strategy. Analysis of expenses, revenues and evolution of portfolios and customer base and P&L, technical analysis of harvests and opportunities using Data Analytics and Data Viz tools. Preparation of budget and forecast exercises. Interlocution with the areas of Credit Products, Investments, Cards, Tariffs, Risks, Insurance, Customers, and JV's. Management of the Individual customer base, customer acquisition levers, churn and linking criteria using data analytics. Show less Activities: Development of statistics and market studies using information provided by internal and external databases for creation/review of credit policies; development of analytic panels which consolidates the most important economics and accounting indicators (product and sector views); responsible for monthly elaboration of Risks Report; database SAS and SQL programming language used on statistical softwares; development of RX's (decision engine) guide and identification of improvement points which were adopted by the institution; participation on creation of a new customer cluster (integrated risks analysis). Show less

      • Individual's Planning Specialist III

        Jun 2016 - Mar 2019

      • Policy & Risk Strategies Specialist II

        Jun 2015 - Jun 2016

      • Policy & Credit Risk Strategies Specialist I

        Dec 2013 - Jun 2015

      • Credit Risk Strategies Intern

        Jan 2012 - Dec 2013

    • Santander Brasil

      Mar 2019 - Mar 2023

      Management of a multidisciplinary team of 5 people and responsible for the strategic transformation of Goods and Services. Incubation of new operating segments with a focus on profitability. Application of CRM and data analytics techniques for decision making and definition of risk appetite/market positioning for business expansion. Interface with commercial areas, products, technology, planning and other bank's business unities (retail banking, agribusiness, insurance, real estate, risks, fraud prevention) for the strategic development of new products and processes, applying data analytics and CRM (historical returns observed according to customers characteristics and exploration of the historical base – look-a-like analyses).

      • Transformation & New Deals Manager

        Jul 2021 - Mar 2023

      • Transformation & New Deals Coordinator

        Mar 2019 - Jul 2021

    • Santander Spain

      Aug 2022 - Feb 2023
      Business Development Manager

      Development of transformational culture in the Santander Group, at a global level, based on the assessment of business development opportunities, full acquisition or strategic participation in Fintechs and Startups with a focus on strengthening the analytical capabilities of the units (focus on the areas of Risks, Billing, Pricing and CRM).

    • Sim - Crédito Simples

      Mar 2023 - Sept 2023
      Manager Channel Strategy

      Management of a team of 11 people in 4 different structures, responsible for defining customer acquisition strategy, target audience and CRM for the Marketplace and banking correspondents channels, channel profitability strategies with reports to guide the strategy and data-based management (business intelligence ). Interface with Products, Risks and Pricing areas.

    • PicPay

      Sept 2023 - now
      Gerente de estratégias

  • Licenses & Certifications

    • Liderança com Inovação: Estratégias para Manter sua Equipe na Vanguarda da IA

      LinkedIn
      Jan 2025
      View certificate certificate

  • Honors & Awards

    • Awarded to Gabriel Brasil
      Destaque Primeiro Quadrimestre 2015 Riscos Varejo PJ May 2015 Reconhecimento pela postura de liderança e pró-atividade nos trabalhos desenvolvidos e temas sob responsabilidade. Domínio do portfólio com análises apuradas dos indicadores e suas movimentações.
    • Awarded to Gabriel Brasil
      Destaque VPE Primeiro Quadrimestre 2015 VPE Riscos May 2015 Reconhecimento pela postura de liderança e pró-atividade nos trabalhos desenvolvidos e temas sob responsabilidade. Domínio do portfólio com análises apuradas dos indicadores e suas movimentações.
    • Awarded to Gabriel Brasil
      2014 1st Quarter Prominent Professional Portfolio Management Business May 2014 Recognized by the optimization e development of new indicators.
    • Awarded to Gabriel Brasil
      Team Work Executive Superintendence of Credit Risk & Policy Business Oct 2013 Recognized as a reference in team working.