Lisa Usher

Experience

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  Champion Marketing Ltd

  Apr 2005 - Jul 2007

  Marketing Executive

  Co-ordinating, delivering and participating in seminars, conferences and exhibitions around the world.Writing articles and managing productions of quarterly newsletters.Online marketing, including developing and launching a new website and SEO.Negotiation and purchasing of advertising space.Copy writing.

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  Synergy Design

  Jul 2007 - Aug 2008

  Account Manager

  Account management, planning, budgeting, strategic development and implementation of a variety of marketing campaigns.Measuring, recording and reporting on campaign successes Briefing and working with design teams.Copywriting, press management and media liaison.Building relationships and delivering key presentations to clients.Online marketing, including monthly updates of the corporate website, e-marketing and online SEO campaigns.Creation and management of brand guidelines for numerous clients.Print management, press passing and proof reading. Show less

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  Leighs Paints

  Aug 2008 - Jan 2012

  Communications Co-ordinator

  Management, development and execution of communication campaigns.Generation and distribution of Press Releases on a global basis.Liaison point for key contacts in the media, and wider network of stakeholders and opinion formers.Devising and developing innovative marketing materials and solutions to specific target audiences.Writing engaging and versatile copy for a global audience, for a number of outlets including, brochures, advertisements, direct mails & product information sheets.Planning and executing the organisation's presence at key conferences and events around the world.Managing and delivering high profile internal events, including a Royal visit.Monitoring and reporting on the effectiveness and efficiency of communications activities.Project and budget management.Monitoring and regulating all aspects of brand usage both internally and externally.Providing some creative direction to increase the impact of our communications.Media planning, advertising design and production for global audiences. Show less

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  Sherwin-Williams

  Jan 2012 - Sept 2018

  Providing senior executive support and campaign management. Instrumental in developing and implementing programs, tools, messaging and internal communications to drive employee awareness and engagement. My duties include:• Strategic management of the brand and product communications strategy internally.• Development and execution of strategic internal communications plan to global stakeholders to support the company operating framework, culture and initiatives.• Management of the product introduction and commercialisation process including managing the product launch pipeline and creating videos, collateral and internal launch events. • Development of collateral• Sourcing or articles and production of internal newsletters.• Creation and implementation of the onsite Health & Safety campaign. Show less Developing and executing the strategy for all communications and PR efforts within the Europe, Middle East and Africa (EMEA) region. Including the creation of collateral, custom publications, brochures, tradeshows, online communications and external & internal websites. Maximising efficiency, effectiveness and ROMI for all marketing communications.Direct and manage activities of agencies and suppliers.Increase brand equity and ensure all communications deliver a consistent brand message.Contribute to long-term brand plan outlining the strategic brand asset management strategy.Evaluate all online opportunities and determine participation to maximise results. Show less

  • Communications Manager

    Sept 2017 - Sept 2018

  • Internal Communications Manager

    Feb 2016 - Sept 2018

  • Marketing Communications Manager

    Jan 2012 - Jan 2016
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  Conscience VC

  Sept 2018 - now

  Marketing Communications Consultant