Jessica Homer

Experience

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  Encore Tickets Ltd

  Jul 2014 - Nov 2014

  Digital Marketing Assistant
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  Ambassador Theatre Group

  Jan 2015 - Jun 2015

  Digital Marketing Officer
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  Trinity Mirror plc

  Jun 2015 - Aug 2016

  Senior Marketing Executive

  Managed the CRM, email marketing programme, strategy, and large database of subscribers. Delivered the 'SecsintheCity' brand's content strategy, multi-channel campaigns and communications across web, email, social and other key digital platforms. Owned and executed key annual events.

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  Royal Botanic Gardens, Kew

  Aug 2016 - Jan 2018

  Digital Engagement Officer

  Owned the CRM, email marketing and communications programme and schedule to support retention of existing Friends of Kew (memberships) and steward new donors and supporters. Delivery of successful multichannel digital membership and fundraising appeals to support acquisition and retention strategy.

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  The One Brand

  Jan 2018 - Aug 2019

  Digital Marketing Manager

  Owned and managed the digital estate for One Water and The One Foundation, delivering a digital strategy that supported the wider mission in both philanthropic and business objectives (donations to The One Foundation and brand awareness of One Water in both B2C and B2B sales channels). Led the migration and delivery of a new website and CMS solution as part of a wider brand redesign, updating outdated integrations, donation and payment technology.

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  Rainbow Trust Children's Charity

  Aug 2019 - Jan 2022

  Digital Manager

  Owned and led the digital strategy and marketing channels in line with the following fundraising objectives: optimal brand awareness, supporter retention and engagement, acquisition of new supporters and income growth. Rainbow Trust provides emotional and practical support to families who have a child with a life threatening or terminal illness.

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  Holly & Co

  Dec 2021 - Aug 2024

  Digital Marketing Manager

  Owned and managed all digital marketing channels for the business; email marketing (Klaviyo), social and paid media activity end-to-end from campaign and content planning, through to production, delivery, monitoring, optimisation and post-campaign analysis and reporting. Additionally, I was responsible for the CRM strategy (Hubspot), migrations, management and integrations with other owned platforms. I was also appointed the nominated GDPR champion for the business, achieving my PECB GDPR certification in July 2023.I played a key role in the successful launch of Holly & Co's new online marketplace in October 2023, which included a full CMS migration and website rebrand/rebuild to a custom-built solution — plus a proposition shift from a predominantly B2B service (offering practical support to small businesses) to B2C e-commerce retail offering.Holly & Co is a highly curated small business marketplace, supporting independent founders across the UK. Show less

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  Freelance

  Aug 2024 - now

  Freelance Digital Marketing Manager

  Freelance marketing support for a range of clients, including e-commerce and membership based businesses. Although early days, I am currently building a small but wonderful list of clients, offering both hands-on support and consultancy in email marketing, CRM, website content, maintenance and solutions, social media strategy and support, paid media strategy and support, as well as other project-based marketing support and general administration tasks.