Alexia García De Polavieja

Experience

• 

  WGBH Educational Foundation

  Jan 2009 - Jun 2009

  Intern, President's Office
• 

  Deloitte

  Dec 2009 - Jun 2011

  Global Brand Development

  - Research, development and presentation of reports based on the analysis of quantitative and qualitative data with focus on brand measurement, communications and marketing investment impact.- Support in the implementation of Deloitte’s global brand strategy and platforms.- Contribution to the development of a brand equity tracking system for Deloitte’s global network.- Project development for external clients, in collaboration with the consulting service line, focusing on brand management. Show less

• 

  LarraínVial Asset Management

  Oct 2012 - Jun 2016

  Institutional Sales

  - Responsible for developing and servicing the company’s distribution network for key Latam and European markets: Chile, Peru, Colombia, Spain, France, Italy.- Performed detailed research of market trends and investment flows in order to identify potential clients/opportunities and prepare sales materials.- Developed product launch campaigns: definition of goals and timeframe according to financial market context, strategy targeted to the different client segments, design of marketing materials, coaching of sales force, and presentation of investment thesis and fund strategy to potential clients. - Prepared and presented fund performance and market perspectives reports for intermediaries and end clients.- Main deals: sub-advisory deal with Colombian Asset Manager with expected assets of $50m, launch of a Chilean Equities Fund ($40m) and a Mexican Equities Fund ($75m). Show less

• 

  Falabella Retail S.A

  Sept 2016 - Jun 2021

  - Managed the buying and retail strategy for the luxury brands of Falabella’s beauty department. 80+ brands under management. - Led the negotiations for ~20 new brands, including pricing, capex investment and marketing budgets. - Negotiated and implemented key exclusive product innovations to sustain market leadership and differentiation. - Led the marketing calendar of the department, negotiating exclusive launches/events, creating multi-brand campaigns and allocating the budget. - Participated in the definition of sales/contribution plans and in key logistics projects to ensure business objectives (ship from store, dark stores network, optimization of warehouse capacity). Show less - Managed the purchases and retail strategy for 30+ beauty brands. Main accounts: L’Oreal and Puig, both lifestyle and luxury brands. - Led the defintion and implemetation of the marketing calendar: selection and negotiation of product launches, allocation of the marketing budget, coordination of the communications strategy. - Led key expansion projects: launch of new brands in the market, such as Urban Decay and Nyx, and new retail doors (definition and implementation of brand and product mix). - Developed the Paulina Vega fragrance, the most succesful launch of a fragrance in the history of the company to date with 13k units sold in the first 3 weeks.- Spearheaded the project of private label fragrances for all Falabella markets: researched and selected the international provider, negotiated business terms and developed the first editions for the Sybilla and Americanino brands. Show less

  • Senior Product Manager/Buyer Beauty

    Jul 2019 - Jun 2021

  • Senior Product Manager/Buyer Beauty

    May 2017 - Jun 2019

  • Product Manager/Buyer Footwear

    Sept 2016 - May 2017