Salma S.

Experience

• 

  Polytechnic English Conversation Club

  Mar 2022 - Apr 2023

  Chief of Public Relation Department

  As the Chief of Public Relations Department at PECC, I was responsible for leading all communication, public relations, and liaison activities. I managed PECC’s social media presence by developing strategies, conceptualizing content, overseeing production, editing, and directing media to enhance engagement and visibility. Additionally, I supervised the PR Department staff, ensuring that all tasks were completed effectively and aligned with organizational goals.

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  Incuba Media

  Mar 2023 - May 2023

  TikTok Live Shopping Streamer and Content Creator

  - Produced and hosted 120+ hours of engaging live streams, delivering 80+ targeted content pieces that drove sales and brand awareness.- Utilized storytelling and strategic content creation to boost product appeal, achieving high conversion rates and audience growth.

• 

  Moeda Indonesia

  Aug 2023 - Feb 2024

  Shopee and TikTok Live Shopping Streamer

  - Conducted live streaming sessions to promote products, engage viewers, and drive sales through interactive and dynamic presentations.- Achieved revenue growth ranging from Rp300,000 to Rp2,000,000 per session by leveraging dynamic product storytelling and audience interaction.

• 

  Google Developer Student Clubs Politeknik Negeri Semarang

  Aug 2023 - Mar 2024

  Public Relation
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  Stuffbyms

  Mar 2024 - Aug 2024

  Shopee Live Shopping Streamer

  - Collaborated with marketing teams to plan and execute themed live streaming events, aligning product promotions with trending topics to maximize audience interest and sales.- Consistently generated revenue up to Rp2,000,000 per live session and up to Rp35.000.000 per month, exceeding sales targets through tailored product positioning.

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  PT Lancar Wiguna Sejahtera (Lawson Indonesia)

  Sept 2024 - Dec 2024

  MSIB Kampus Merdeka Batch 7 - Marketing Online Marketplace Intern

  - Coordinated with external partners to establish strategic partnerships for collaborative promotions, including discounts and special offers, to increase Lawson’s brand awareness and drive sales growth. - Managed the creation, implementation, and evaluation of promotions across 300+ offline stores and online platforms (ShopeeFood, GrabFood, GoFood). Developed implementation instructions, managed SKUs for seamless POS integration, and analyzed sales data to generate reports measuring promo effectiveness. - Supported the Marketing Event team by assisting in organizing and distributing store marketing materials and contributed to brand's event participation. Helped achieve above-target sales and increased brand visibility in new markets through event participation. - Effectively balancing roles in partnership and event management, enhancing skills in promotion management, data analysis, negotiation, and project coordination. Show less

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  ALVA

  Jan 2025 - now

  E-Commerce Intern

  - Create, update, and maintain ALVA Stock Keeping Unit (SKU) in E-Commerce, following the latest sales promo scheme.- Respond to incoming inquiries from E-Commerce with an emphasis on Test Ride Appointment.- Processing transactions on E-Commerce.- Assist in coordinating with the Marketing team in maintaining E-Commerce.