
Clare Gray
Information Officer

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About me
Self employed, freelance & part time portfolio career developer, seeking to enjoy new horizons in creative environments
Education

Damelin
1981 - 1984
Experience

Hertfordshire Training & Enterprise Council (TEC)
Jan 1991 - Dec 1994Information OfficerHandling and referring all employment, training and business enquiries; advising on general employment and business legislation, providing basic careers advice. Setting up and handling customer complaints process

Business Link Hertfordshire
Jan 1995 - Dec 1997Marketing & PR ExecutivePress and media work for a wide range of major projects – including business start up and development, Investors in People, youth training, FilmLink Hertfordshire and overseas trading opportunities. Working across entire organisation and partner organisations at all levels. Identifying and developing business case studies, contributing to development and maintenance of corporate identities for both organisations and managing photography and media liaison for business and training celebration events. Show less

No Climb Products Ltd
Jan 1998 - Sept 1999Marketing & PR ExecutiveCorporate and media promotion, organising international and nation exhibitions, generating sales literature and materials (and ensuring compliance with international labelling standards) for this family owned fire-detection test equipment manufacturer/distributor. Website development, copy writing for technical and trade magazines, customer complaint handling. Associated management of budgets and supplier relationships. Maintaining corporate identity and working with staff, board members, customers and suppliers to create clear messages about products and brands. Show less

Herts & Middlesex Wildlife Trust
Sept 1999 - Jan 2010Marketing & PR OfficerDevelopment and delivery of corporate publications, corporate identity, press and media, coprorate and interpretation signage, corporate liaison, photography, copywriting, editing and project management of membership magazine three times per year, public events work and exhbition equipment production

Hertfordshire County Council
Feb 2010 - Jan 2011Senior Communications OfficerAdult Care Services- communications, member and peer liaison.Promoting flexicare housing as an option for older people, developing case studies on direct payments for individuals with assessed need, services for full time carers and launching new innovative programmes that will encourage people to stay independant and in their own homes for much longer. Both internal and external communications delivery is a crucial part of the work.

Advocacy charity
Jan 2011 - Apr 2011Marketing & PR ManagerRaising the profile of advocacy work to vulnerable adults across E of England, London, Birmingham and Midlands through case studies, web stories, press and other promotional media.

Telecomms industry
Jul 2011 - Oct 2011Online Marketing Communications ManagerRaising the profile of a new website comparison tool for business mobile phones.Working with a newly established team to promote the company and take the sales activity into a franchising market through traditional and online marketing activities.Producing literature, presentations and sales tools for regional sales managers (national network), developing Google Ad words, web pages, customer surveys (online) HTML tools and contributing to the organisation's social media strategy

Parenting advice and membership club
Apr 2012 - Aug 2012Project co-ordinator – (creative communications and sales support)•Managing on and offline creative projects to support sales activity:•Ensuring sales artwork planned and delivered in a timely way for inclusion in four pregnancy advice publications (each twice yearly)•Developing and managing design, content and images for promotional offers. •Working with int/external designers and stakeholders to deliver direct mail, electronic direct mail, web pages, sample promotions, media sales packsScoping a 3D sample ( health and beauty sector) - from concept to delivery of trial samples. Show less

English Heritage
Oct 2012 - Jan 2013Interim Marketing Manager for East Mids London Events Sites• Promoting EH’s key London properties and Bolsover Castle (N. Derby) via social media, printed materials, on-line and offline advertising, press etc. Working with press agencies and suppliers to deliver materials and creative and devising opportunities for press and promotion. •Generating briefs for radio promotion, social media adverts and press stories- and managing the external agencies responsible for handling this work, ensuring these projects were fulfilled to the brief.•Working with property managers to create regular and engaging social media messages.•Guiding colleagues across the organisation at all levels (and typically remote from one another) on corporate branding , tone of voice and creative approach. • Ensuring annual membership handbook and property leaflets are ready for the 2013 season.• Managing budgets and project management throughout Show less

YMCA Central Herts
Jun 2013 - Apr 2014Communications & MarketingProviding media and marketing communications for a wide range of projects and business units including:• Day Nurseries (Explorers- WGC and Hatfield)• YMCA CH Charity Shops• Community Centres (Space) in towns- providing support for individuals and groups • Youth Space - centre-based and detached /outreach support for young people• Hostel - providing accommodation for people at risk of homeless• Children’s Centres- support for children and families - especially in rural locations• Volunteering opportunities• Fundraising • Corporate communications/ brand and identity Show less

Welwyn Hatfield Community Housing Trust
Jun 2014 - Sept 2014Communications & Customer Service Officer•Professional public relations and communications guidance to councillors, managers, employees •Contributing to the management, monitoring and maintenance of the Trust’s complaints process and MP and Councillor and tenant enquiries about housing matters •Preparation and production of internal and external communications materials and corporate collateral (print and online) and social media content.•Corporate style/ identity•Event support

Network Homes Ltd
Sept 2014 - May 2016Communications and Marketing OfficerDelivering internal communications campaignsDriving social media updates- sourcing and anticipating news items Researching and generating case studies - interviewing and photographyWorking alongside communications colleagues to implement and deliver an organisational re-brand and corporate repositioning. Including associated internal and stakeholder communications and stakeholder Community engagement project support for events in older people's housing schemes, community cohesion events, regeneration and development awareness sessions, projects to combat isolationPhotography at events and for internal promotionHandling all Hertfordshire and outside London area public relations, press and media including crisis PR and promoting resident engagementSourcing news, writing copy and proofing content for regular resident magazines for Hertfordshire area of operations and project managing the design and delivery.Contributing to the internal communications required for an organisational change. Show less

Freelance Self-Employed
May 2016 - Feb 2018Helping people back into work with new or updated CVs, nailing down interview techniques and generally encouraging people into being more positive about their own skills and worth. Working with a lot of people who are 'broken' either through misfortune and career downturns, life complications, addictions, getting on the wrong side of the law or falling through the gaps in their educational pathways. I am able to empathise, because I know what it feels like to have been through the treadmill of unemployment too and also falling out of love with career habits. I had a great deal of success with my learners because I am strong on respect for each other, the power of informal networks, inner strength, building self worth, persevering and being ready to see the possibilities in re-invention. Loved the role and am open to new opportunities in this field. Show less Trying new things! Following yet another restructure and relocation in my last role, I decided to head off into the horizon and try something different. So I trained as a plasterer. I loved every minute of the three week course and being responsible for my own productivity, timings and results was so liberating. I then went on tiling and painting and decorating courses and loved the creativity and skills building.I have done a few bits of work for friends and enjoyed it, but I decided it could not be a career for me. Training in trade skills- and getting a CSCS card gave me the 'head space' I needed to realise I was more than just a Communications and PR person. What a great opportunity!I'd love to train others to plaster or paint and decorate, so I'm open to new career moves. Show less
Freelance trainer
Sept 2017 - Feb 2018Self development
May 2016 - Sept 2017

British Red Cross
Feb 2018 - May 2018TrainerLoved bringing my life-long passion of first aid into a role as a trainer for this fantastic organisation. First aid is now much more about common sense and the way BRC approaches it and trains people in an essential life skill is first class. However, this is a full on, full time role with minimum 100 mile pd journeys and it just didn't fit in the end with my own plans for a healthier work : life balance. I'd be happy to be a freelancer in a similar role- the gift of being able to save a life is such an important skill to be able to pass on. Show less
Licenses & Certifications

CAM Dip (PR)
Volunteer Experience
Practical wildlife conservation work
Issued by Herts & Middlesex Wildlife Trust on Jan 2000
Associated with Clare Gray
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