Lindsey A.

Experience

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  New York Entertainment Group

  Jun 2005 - Oct 2015

  Producer / Writer / Director

  • Produced award-winning narrative and commercial content that captivated global audiences, showcasing a diverse range of storytelling skills.• Directed "The Penal Colony," which received critical acclaim and the Best Director award at the Sydney Indie Film Festival 2017.

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  Brand Innovators LLC

  Dec 2015 - Jan 2017

  Marketing Manager

  • Built co-marketing partnerships with leading brands like Bacardi USA and Capital Records• Led newsletter and email campaign strategies, engaging over 60,000 brand marketers and effectively spreading the word.

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  Mixrise

  Jun 2017 - Jun 2019

  Co-Founder / Chief Product Officer

  • Pioneered Mixrise's AI initiative to analyze and categorize music collections, simplifying royalty-free music discovery.• Spearheaded strategic and financial planning, raising seed funding and navigating the intellectual property landscape with expertise.

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  Onyx The Agency

  Dec 2019 - May 2021

  VP of Strategy and Planning

  • Drove strategic expansion within sports, casino, oil/gas, and online gaming verticals, securing 6 new accounts and generating over 30 million impressions.• Orchestrated the U.S. market expansion for Dazn.com, improving online betting visibility by 30% through strategic partnerships.Clients: Dazn.com, Matchroom, Aristocrat, Saracen Casino Resort, Downstream Casino, Tiger Natural Gas

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  Mirenga

  May 2021 - Nov 2021

  Brand and Strategy Consultant

  • Optimized programmatic and Connected TV advertising budgets, achieving an average of 15% ROI improvement year-over-year.• Assembled and led a skilled team of media planners and programmatic buyers, fostering a culture of innovation and collaboration.

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  Wargaming

  Oct 2021 - Jan 2022

  Campaign Director/ Strategist

  • Devised innovative campaign concepts that resonated with Gen Z audiences, significantly increasing player engagement and exceeding campaign performance metrics.• Consulted a multidisciplinary team in creating compelling creatives and high-converting digital tools, delivering outstanding results.

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  20nine

  Jan 2022 - Aug 2024

  Director of Brand Strategy

  • Lead and empowered high-performing teams of strategists, researchers, and creatives to unlock deep customer insights using a groundbreaking audience discovery methodology.• Craft impactful brand narratives and experiences that catapulted diverse clients (Healthtech, Fintech, Martech, DTC) to market share heights and revenue peaks.• Collaborate closely with CEOs, CMOs, and stakeholders to solve complex brand challenges and orchestrate successful brand launches.Clients: Emodo, Accenture, Linqto, GHR, Signant Health, Incfile.com Show less

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  Cornell Emerging Markets Institute

  Aug 2023 - now

  Conference Co-Chair
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  Big Red Ventures

  Aug 2023 - now

  Venture Capital Associate

  • Apply AI and entrepreneurial expertise to assess and invest in innovative startups within Healthtech, Martech, and Fintech sectors, fostering technological advancements and venture success.• Conduct comprehensive market analysis, financial evaluations, and strategic due diligence, directly contributing to the strategic guidance and growth of portfolio companies.

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  Storyful

  Jul 2024 - now

  Strategy Manager, Intelligence