Casey Clark

Casey Clark

Community Relations Intern

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  • Timeline

  • About me

    VP Communications & Member Service at Wolverine; Director Communications & Marketing at MECA

  • Education

    • Universidad Autonoma Benito Juarez, Mexico

      2005 - 2005

      Study Abroad to complete the remainder of my graduate coursework. Completed 60 hours of volunteer time at an orphanage in Mexico.

    • Western Michigan University

      2003 - 2005
      Master of Arts (M.A.) Organizational Communication
    • Western Michigan University

      1999 - 2003
      Bachelor's degree Organizational Communication & Spanish
    • Universidad de Guadalajara

      2002 - 2002

      Summer Session Study Abroad

  • Experience

    • Downtown Kalamazoo Incorporated

      Feb 2003 - Sept 2003
      Community Relations Intern

      Wrote proposals and was awarded two grants; Collaborated with Habitat for Humanity to create neighborhood clean-up program; Translated government documents, letters and brochures into Spanish

    • Western Michigan University

      Aug 2003 - Jun 2005
      Instructor of Record / Graduate Assistant

      Taught 9 sections of Interpersonal Communication; Designed and conducted qualitative and quantitative research; Facilitated focus groups; Received Teaching Effectiveness award from the International Communication Association

    • DENSO

      Jan 2004 - Jan 2005
      Communications Specialist Intern

      Composed and edited press releases, speeches and weekly newsletter articles; Organized monthly associate/executive meetings and published the minutes; Conducted needs analysis in regard to collaborative culture; Assisted senior management with the creation of the Global HR Strategic Plan.

    • United Way for Southeastern Michigan

      Jan 2005 - Jan 2006
      Campaign Associate

      Managed & maintained relationships for 201 accounts raising $560,000 annually; Met with CEO’s and HR Directors to develop campaign plans; Trained Coordinators on how to run successful campaigns

    • Miller Pipeline

      Aug 2006 - Sept 2013

      Conceptualize, execute and evaluate a national communications strategy to drive business results for a $600 million company with 3,000 employees and 35 offices across the United States.Reporting directly to the CEO, collaborate with senior executives, business leaders and field managers across the company to determine communication needs and develop solutions.Provide management and daily direction to communications team to support the company’s brand, mission and strategies though external communications including advertising, public relations, social media, website, sponsorships, and nationwide tradeshows.Align employees to business goals and increase engagement through internal communication strategies and management of company intranet, employee newsletter, events, employee recognition & feedback programs.Develop strategy and materials to support the successful implementation of organization-wide change initiatives: safety culture shift, successful integration of six acquired companies.Coordinate large-scale, key corporate events including annual three-day Leadership Conference for top 200 managers across the country and employee events in excess of 2,000 attendees.Enhanced brand image through public relations efforts and the creation of a Corporate Social Responsibility Program including charitable giving and community involvement. Show less

      • Corporate Communications & Marketing Manager

        Sept 2008 - Sept 2013
      • Corporate Communications Specialist

        Aug 2006 - Sept 2008
    • Michigan Electric Cooperative Association

      Oct 2013 - now
      Director of Communications and Marketing

      Work in partnership with the state’s 10 electric cooperatives to power communities and empower 325,000 members to improve the quality of their lives; provide strategic programming and resources to help the co-ops achieve measurable success with their communication goals.

    • Wolverine Power Cooperative

      May 2022 - now
      VP of Communications & Member Service
  • Licenses & Certifications

    • Inbound Marketing Certification

      HubSpot