Prinay Manjeshwar

Experience

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  Planetasia.com

  Jun 1997 - Jul 1998

  Account Manager

  direct corporate sales of web based business solutions such as internet websites, intranets, and e commerce solutions.

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  Philips India Ltd, Consumer Electronics Division

  Jul 1998 - Nov 2005

  Brand Manager

  Area Sales Manager | Philips India Ltd, Consumer Electronics DivisionOct 2003 – Dec 2005Revitalized the Pune market, leading the sales and marketing operations that drove a 57% increase in turnover. Focused on distribution expansion, key account management, and B2B sales strategy.Market Turnaround: Reestablished Philips’ market presence through strategic distributor partnerships and effective B2B relationships.Revenue Growth: Enhanced product placement and availability, resulting in a notable increase in regional sales and market penetration.Assistant Manager - Consumer & Trade Marketing | Philips India LimitedJul 1998 – Sep 2003Led consumer and trade marketing initiatives that aligned with high-profile sporting events (Olympics, FIFA World Cup), enhancing brand visibility and consumer engagement.Event-Driven Marketing Success: Spearheaded integrated marketing campaigns, significantly increasing brand awareness during sponsored events.Product Innovation & Launches: Facilitated launches of key products in audio systems, large-screen TVs, and DVD players, positioning Philips as a market leader in these categories. Show less

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  Saud Bahwan Group, Toyota Division

  Feb 2006 - Mar 2011

  Marketing Manager

  Managed strategic marketing operations for Toyota, Daihatsu, and Lexus in Oman, delivering brand leadership through effective product positioning, launch campaigns, and consumer engagement strategies.Market Leadership & Brand Positioning: Launched flagship models (Corolla, Land Cruiser, Prado) that fortified Toyota’s market dominance and countered emerging competition from Korean brands.Competitive Strategy: Enhanced Toyota’s market position in entry and mid-segment categories by strategically launching the Yaris, Corolla, and Camry to appeal to diverse consumer segments.Luxury Brand Expansion: Drove Lexus brand growth, executing campaigns that strengthened its position as a premium luxury vehicle brand.Operational Efficiency & Revenue Impact: Optimized campaign delivery by streamlining vendor coordination and budget management, achieving significant cost savings and maximizing marketing ROI. Show less

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  Mahindra & Mahindra

  Apr 2011 - Oct 2015

  Deputy General Manager - Brand (Passenger Cars and MUVs)

  Spearheaded strategic marketing for Mahindra’s Passenger Car and MUV division, driving brand growth and market penetration for models like Verito, Xylo, and Quanto. Delivered on aggressive market expansion objectives through integrated marketing and rebranding initiatives.Strategic Rebranding Success: Orchestrated the rebranding of Verito, achieving a 78% volume growth in the first year with the high-impact "Grow Up to Verito" campaign.Electric Vehicle Launch: Launched India’s first electric sedan, the eVerito, positioning Mahindra as a pioneering brand in sustainable mobility.Product Launch & Market Penetration: Successfully launched multiple models, including Verito Vibe, Quanto, and Xylo, reinforcing Mahindra’s brand leadership in new segments.Team Development & Leadership: Mentored a team of brand managers, fostering a culture of innovation and accountability that resulted in exemplary team performance.Cross-Departmental Alignment: Collaborated with Sales, R&D, Design, and Production teams to ensure consistent brand messaging and optimize product-market fit. Show less

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  Bennett Coleman and Co. Ltd. (Times Group)

  Oct 2015 - Jan 2023

  General Manager (Brand) - Maharashtra Times

  Successfully directed Maharashtra Times’ brand strategy, focusing on market leadership in readership and ad revenue across Maharashtra. Spearheaded innovative brand campaigns and operational strategies, navigating brand health, readership metrics, and advertising volume.Achieved Market Dominance: Propelled Maharashtra Times to the No. 1 position in affluent readership (IRS) and dominated ad volume share in Maharashtra’s largest markets (TAM Adex).Revenue-Driven Innovation: Established new monetizable IPs, leveraging sponsorships and ticketing to expand brand revenue streams and increase market relevance.Award-Winning Campaign Leadership: Led a team to deliver globally recognized campaigns, receiving accolades from INMA and ACEF for creative excellence.Cross-Functional Collaboration: Directed teams across marketing, sales, and editorial functions, ensuring alignment with strategic goals, financial targets, and brand vision.Pandemic Response: Maintained brand visibility and revenue through adaptive campaigns, demonstrating resilience and agility to pivot during challenging periods. Show less

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  Nature Tales

  Jan 2023 - now

  Founding Partner

  Co-founded Nature Tales to drive personal excellence and holistic wellness through Neurolinguistic Programming (NLP), Intuition Development, and Energy Healing. Managed end-to-end operations, productized offerings, and established a reputation for delivering transformative impact for high-profile clients.Expanded Brand Reach: Developed a multifaceted wellness brand, offering online and in-person services that helped over 500 individuals achieve transformative outcomes.Client-Centric Strategy: Built a distinguished clientele community, including a former Miss World First Runner-up, Bollywood Artistes, National Geographic filmmakers, senior professionals as well as students, positioning Nature Tales as a premier holistic wellness provider.Revenue Growth & Brand Positioning: Organized and led workshops and residential retreats, resulting in increased brand awareness and engagement in a competitive market. Show less