Nhung Ho

Experience

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  ELSA, Corp

  Aug 2015 - Nov 2015

  Marketing Intern

  ELSA (English Language Speech Assistant) is a mobile platform that helps English learners improve pronunciation and speaking skills with specific and personalized feedback, powered by advanced speech recognition and machine learning. In March 2016, ELSA became the winner of the SXSWedu 2016 Launch startup competition.Key responsibilities:• Helped to build the 1st version of ELSA application, including collecting records from 200 volunteers.• Gave free testing and delivered feedback from at least 20 users per week to the team to improve the application. • Designed content and imagery for Instagram account together with brainstormed marketing plan for launching the application. Show less

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  NOVAON

  Nov 2015 - Jul 2016

  Digital Marketing Consultant

  Novaon Ads - Google’s premium partner - is a country leading digital marketing agency in Banking, Real Estate, FMCG.- Designed content, managed Facebook Ads and AdWords campaigns to reach the expected KPI of our clients such as Peugeot, Kia, Mazda.- Analyzed and proposed digital marketing plan for some FMCG industries like Meadow fresh, Nestle, Vinamilk, etc - Skills achieved: Google Analytic tools, Planning, Market Research, Presentation, PowerPoint, PTS CS6, GIF, Video Making.

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  Accenture

  Nov 2017 - May 2019

  Subject Matter Expert

  - Supervised a team of 30 reps to work on planned KPIs, coached them based on their errors and proposed weekly improvement plans for each individual. At a result, our team consistently hit 98% quality metric in 4 quarters and became the Best team in Q1’2019. - Brainstormed with client. Conducted daily training, error discussion sessions for big team of 70 reps.- Initiated CSR activities and led a Regional Committee to organize 10 fundraising booths, bring foods and toys for more than 20 children in Petaling Jaya. Show less

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  Phở 9Tư

  Mar 2019 - Feb 2021

  Founder & Owner

  Phở 9Tư is a leading Nam Định Phở brand in Kuala Lumpur (https://www.facebook.com/Pho94vietnam)- Develop digital platforms together with offline activities to target the right audiences.- Run Google and Facebook Advertisement to help the business drive a high ROI.- Train from A to Z (cooking, organizing, customer service) and monitor 6 staffs at 2 kiosks to serve more than 100 customers every day.- Manage sales revenue, financial KPIs, suppliers, and build customer relations.Achievements:- Phở 9Tư has become No.1 Phở restaurant among Vietnamese in KL.- Deep understanding F&B market and customer's behaviors in Malaysia and Vietnam.- Besides Phở 9Tư, I also founded one coffee manufacturing company in Vietnam named B52 Bean Specialty Coffee (https://www.b52bean.com/) in which I am managing an e‐commerce website with SEO optimization, social media channels and sale activities. Show less

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  TDCX

  May 2019 - Oct 2021

  Account Strategic Specialist - Google Ads

  - Increased advertisers’ knowledge of Google advertising solutions; provided strategic and unique solutions for clients in various industries to grow their business and maximize their returns on investment. - Conducted market research, analyzed data on clients’ Google Analytics accounts and provided tactical implementation of their Google Ads accounts (Keyword Bids, Feed Optimization, Ad Rank, ROAS Bidding) - Designed realistic media plans for top agencies in Vietnam like CleverAds, Novaon, Seo Ngon, etc, using keyword research, digital trend insights, and result forecast analysis to reach clients’ business metrics. Achievement - Top performer (UMM Vietnam) consistently in the years 2019, 2020, and Q1’2021, bringing above USD 800K in revenue of the total 300 end clients per quarter. - Winner of Performance Challenge by SEA market manager in Q4’20. - Helped more than 1.000 small and medium-sized businesses achieve at least a 15% increase in sales each year. - Be promoted to Agency Builder team after 18 months to manage larger agencies in Vietnam. Show less

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  Liberty Mutual Insurance

  Sept 2021 - now

  Marketing Analytics Manager, Asian Multi-Country Market

  - Led team and managed vendors to create and execute Marketing proposals/campaigns across 4 Asian countries including but not limited to Digital ads performance (Google, Meta, LinkedIn, TikTok, Zalo), Search Engine Optimization, UI/UX optimization, Brand Communication, Creative production. - Own Google Analytics accounts across Asian countries. Work with stakeholders to resolve all analytical and technical aspects pertaining to website and landing pages. - Implemented tracking into various Marketing initiatives using Google Tag Manager and analyzed Marketing channels and Campaign performance to enhance ROI effectiveness. - Produced meaningful Marketing KPI dashboards monthly, funnel analysis and cross-channel performance reports with actionable insights for both direct and in-direct sale channels. Selected Project Experience:- Group Health Lead Gen Performance: Generated USD 60K in revenue for in-direct sale channel after 8 months and ROI of 150% by initiating the very first Lead Gen campaign targeting to B2B customers, C-levels and HR staffs to sell Group health insurance products online using Google Ads, LinkedIn Ads, Meta Ads. - Launch of a new VN Customer Website: Launched a new VN Customer Website after conducting A/B testing and UI/UX research, improved engagement time by 20%, bounce rate by 36%, and form submission by 2% after 1 month. - Keyword optimization (SEO project): Increased average position of 92 insurance keywords from 69 to 42, number of keywords on top #10 from 4 to 24 after 8 months by implementing on-page optimization, publishing SEO content, building more than 300 social profiles and backlinks. - Online customer dashboard: Built Locker Studio/Power BI Sale and Marketing dashboards for VN, HK, SG, TH markets to track online user behavior, customer funnel, conversion rate, and revenue growth in use by the ELT using multi-data sources (events -Google Analytics, conversions - Google Ads, customer leads and revenue - HubSpot) Show less