Mustafa Bilal

Experience

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  Greenstar Social Marketing Pakistan (Guarantee) Limited

  May 2016 - Aug 2016

  Marketing Intern

  o Assisted Senior Product Manager in handling portfolio of 2 FMCG brands Sathi and Touch, respectively.o Monitored execution of a BTL activity in Hyderabad as part of on-going ‘Jeet ka Sultan’ campaign for GSM’s flagship brand ‘Sathi’ in the male condom category.o Planned, developed and executed a BTL campaign known as ‘Touch’ - Jashan-e-Baharan Festival in 4 cities (Multan, Lahore, Faisalabad & Islamabad) and reached total audience 8000+o Planned, developed and executed a BTL campaign known as ‘Touch’ - Taaqat ka Maidaan Festival in 4 cities (Peshawar, Rahim Yar Khan, Sukkur, Bahawalpur) and reached total audience 3500+o Engaged with Agencies (Advertising, Creative, Brand Activation, Media Planning, Market Research, PR Agencies) for ongoing marketing initiatives and activities such as: Disseminating marketing material (Press Releases, Announcements) to media outlets (Radio, TV, Newspapers) Preparation of all related artwork Budgeting of campaigns Timely distribution of stock (sampling/selling) and related logistical requirements during events Ensuring accurate data collection during events for future research and campaigns effectiveness. Assisting agency with preparations in training Brand Ambassadors & personnel regarding the brand.o Conducted nationwide market visits:  To monitor sales of FMCG products (Touch & Sathi) at retail level Observe installation of POS materials Identify trends in product category, customer responses. Establish relations with stakeholderso Prepared & presented post campaign evaluation reports of BTL Campaigns and past promotional activitieso Responsible for reviewing invoices for advertising through mass media platforms (Radio, Print, T.V)o Assisted Chief Marketing Officer in auditing installation of 1600+ signboards at retailers nationwideo Planned, organized and executed allocation of giveaways worth more than PKR 1.2 Million to Lucky draw winners from a pool of 95000+ participants Show less

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  Centegy Technologies

  Sept 2016 - Aug 2017

  Marketing Assistant

  o Assisted Manager Client Services on-site in performing, monitoring and successfully ensuring the batch 2 rollout of our retail solution's deployment at distributors of Unilever Malaysia for their respective businesses of Icecreams & Foods Solutions.o Responsible for resolving business issues faced at the distributor level (ranging from supply chain, finance, trade marketing, etc) through Centegy Technologies’ provided Distributor Management Software solution SnD Pro.o Performed extensive market research to identify business development opportunities in the international market.o Maintaining effective communication with clients to understand and work through any change requirements requested in company’s solution.o Provided detailed walk-through sessions on new business changes and implementations to clients such as Unilever (Singapore and Malaysia teams).o Conducted and chaired the knowledge transfer sessions to train internal support teams as well as the support team of partners (Mindtree) regarding new business changes and implementation.o Close collaboration on a daily basis with inter functional teams such as Testing, Business Intelligence, Business Analysis, Development and Software Quality Assurance to formulate understanding regarding problems faced by clients and their solutions irrespective of its nature.o Monitoring timely logging of system issues through reporting and management portals such as Kayako and TFS application and tracking progress throughout their lifecycles. o Monitoring and ensuring timely submission of RFCs and fulfilling all necessary requirementsto meet Unilever Global’s policy of requesting for change deployments. Show less

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  Transworld

  Aug 2017 - Sept 2018

  Corporate Sales Executive

  o Responsible for managing the corporate sales cycle from prospecting to eventually closing potential leads for acquiring new business.o Maintaining accounts and ensuring retention through consistent demand fulfillment and providing timely support.o Discovering gaps and fulfilling through up selling/cross sell to Major Accounts o Performed extensive market research to identify business development opportunities in the Local market.o Initiated competitor base evaluation and identifying weak side of competition.o Close collaboration on a daily basis with inter functional teams to formulate understanding regarding problems faced by clients and their solutions irrespective of its nature.o Experienced in providing solution Sales of Data center, IPLC, MPLS & IP Transit Services. Show less

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  Finja

  Sept 2018 - Apr 2020

  Corporate Sales Manager

  o Ensuring registrations of SIMSIM Mobile wallets & corporate accounts to increase penetration in the market.o Responsible for pitching Payroll Management Portal to organizations to increase SIMSIM wallet adoption.o Managing the corporate sales cycle from prospecting to eventually closing potential leads for acquiring new business in the form of Payroll Customers.o Maintaining accounts and ensuring retention through consistent demand fulfillment and providing timely support.o Discovering gaps and fulfilling through up selling/cross selling of secondary products, such as Lite versions of product. o Performed extensive market research to identify business development opportunities in the Local market.o Relaying clients/Market concerns to ensure changes to product teams & improve App usability.o Close collaboration on a daily basis with inter functional teams to formulate understanding regarding problems faced by clients and their solutions irrespective of its nature. Show less

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  APPS - Avanza Premier Payment Services

  Apr 2020 - Nov 2020

  Corporate Sales Manager
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  Abhi (YC S21)

  May 2021 - now

  2022 Achievements:- Contributed 41% to the team's target of the entire south region (Karachi)- Contributed 28% to the entire Team's target (nationwide). - Furthermore also ended 2022 by achieving consecutive highest numbers MoM across the team nationwide for Q4 (Oct-Dec).2023 Achievements:- Amongst top performers nationwide for Q1 (Jan-Mar).- Contributed 23% to the team target of the entire south region (Karachi)- Contributed 17% to the entire Team's target (nationwide).2024 Achievements:- Closed 18% the total client portfolio.- Onboarded 17% of Abhi’s entire user base.- Recovered $$ in bad debt, improving cash flow and reducing financial risk.- Maintained a 3x sales pipeline coverage ratio, ensuring steady revenue growth.- Achieved a 70% win rate with consultative selling techniques tailored to client needs. Show less Being part of the founding team at ABHI meant laying foundation for the Sales function. Took initiative by handling the below:- Creating a Sales Pipeline framework for the team. - Submitting weekly update reports, - Representing the team in weekly Syncups & inter-departmental meetings - Crafting a monthly report to keep Investor's Updated. Business Development Achievements in 2021:- Amongst top performers nationwide for the year ending 2021.- Achieved the given target & contributed half of the entire Team's target across the country. Show less

  • Senior Manager Business Development - AVP

    Aug 2024 - now

  • Corporate Sales Manager

    Sept 2021 - Aug 2024

  • Territory Manager

    May 2021 - Aug 2021