Stef Lait

Experience

• 

  BDO Canada

  Jul 2008 - Feb 2009

  Marketing Communications Assistant

  Main point of contact for the marketing and communications team at head office, liaising with regional offices across the country. Wrote and edited creative marketing literature for promotional campaigns, and managed the national distribution of marketing materials and brand merchandise at sponsored events. Developed and published quarterly internal newsletters and managed marketing content on the external website, updating corporate news, publications, partner biographies and event information.

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  CNN International

  Mar 2009 - Mar 2011

  Oversaw the development of the CNN partner mobile microsite and campaigns, liaising with third-party developers. Managed day-to-day content across social media channels, working with editorial and PR teams to promote viewership, drive traffic to CNN.com and increase community engagement. Monitored community discussion using a variety of social media monitoring tools, alerting PR teams to any potential crises, and responding to issues. Generated comprehensive monthly monitoring reports, interpreting and analysing issues and trends, distributed to executive teams. Show less Built and maintained a database of bloggers, working to identify and build relationships with social media influencers. Wrote, edited and published content for social media platforms and third-party blogs, community sites and forums. Pitched and successfully secured interviews with national media for the channel’s UK-based talent and executives. Wrote and distributed a weekly programming review to national media, securing features in numerous TV guides. Gathered and collated daily media mentions; calculating impressions and distributing reports. Show less

  • Digital Engagement Producer

    Oct 2009 - Mar 2011

  • PR Coordinator

    Mar 2009 - Oct 2009
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  World Vision Canada

  May 2011 - Jan 2014

  Social Media Specialist

  Managed the social media and content strategy for Canada’s largest private international aid agency. Grew the social networking community organically from 9,000 to 80,000 while maintaining a high-quality engagement rate of 4%. Planned and executed multiple Facebook advertising campaigns, expanding the reach of current and potential customers exponentially. Worked alongside marketing and PR teams to develop highly successful awareness campaigns, including 'No Child for Sale,' which exceeded objectives of 2m impressions and increased share of voice by 4%. Liaised regularly with internal and external partners, advising on social media best practices. Show less

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  OST Marketing

  Mar 2014 - now

  Primarily responsible for building and maintaining exceptional relationships with clients across pharmaceutical, travel, consumer health, technology, and FMCG. Developed meaningful digital strategies that would deliver against business and professional goals. Adept at managing multiple projects with vastly different requirements and timescales. Received multiple awards, including Best use of Twitter for a niche FMCG brand and Best Video Campaign for a leading mental health tech business. Led the development of a newly formed Client Services team, including production of a new client onboarding process, guide for new account managers and client satisfaction survey. Show less Accountable for the service planning and implementation of larger client accounts, ensuring work was delivered on time, on brief and on budget. Lead day-to-day contact for clients, as well as overseeing a team account executives and account managers. Planned and executed social media content, paid social and PPC ads, community management and influencer marketing campaigns. Worked across a variety of sectors, including technology, agriculture, health, education, lifestyle, and FMCG. One of our most impactful creative campaigns, "Beauty is fur deep," for Cats Protection, achieved 17m organic impressions, trended #1 on Twitter, and importantly, helped rehome many black cats. Show less

  • Client Services Director

    Jun 2021 - now

  • Senior Account Director

    Nov 2019 - Jun 2021

  • Account Director

    Jul 2016 - Nov 2019

  • Senior Account Manager

    Mar 2014 - Jun 2016