Naresh Kumar

Naresh Kumar

Manager Marketing

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  • Timeline

  • About me

    Senior Manager at Union Bank of India

  • Education

    • CIBT

      2008 - 2009
      Diploma in Business Management Business Management
    • Bikaner Uni

      2003 - 2006
      B.A Economics Management
    • Faculty of Management Studies - University of Delhi

      2016 - 2018
      Master of Business Administration - MBA Management
    • Welingkar Institute of Management

      2015 - 2016
      Advanced Diploma in Management Business Management 1st

      Hybrid programme Weschool

  • Experience

    • Kingsland Institute of NZ

      May 2009 - Dec 2010
      Manager Marketing

      • Organize and coordinate marketing and promotional activities, across India to increase student intake in all programs offered by KINZ. • Formulate key strategies and prepare Yearly Marketing Plan. • Streamline existing and formulate new systems for effective marketing/ promotion & partnerships. • To provide advice on new product and package potential based on written business case • To give inputs to institute on Indian market, competitor information, courses in demand or any other marketing activity to increase awareness. • To organize seminars and workshops, participate in exhibitions and other marketing activities • Effectively manage agent recruitment network and develop joint marketing programs outside the traditional event environment as well as coordinate and attend road shows. • Supervise and support Marketing staff to carry out joint marketing activities with respect to specific regions Show less

    • Australian National Institute of Business and Technology

      Jan 2011 - Jan 2016
      Manager Marketing South Asia

       Organize and coordinate marketing and promotional activities, across India to increase student intake in all programs offered by ANIBT. Formulate key strategies and prepare Yearly Marketing Plan. Streamline existing and formulate new systems for effective marketing/ promotion & partnerships. Identify through media portals to carry integrated marketing activities and ensure prepare and implement detailed promotion plan as per the time lines To provide advice on new product and package potential based on written business case To give inputs to university on Indian market, competitor information, courses in demand or any other marketing activity to increase awareness. To organize seminars and workshops, participate in exhibitions and other marketing activities Effectively manage agent recruitment network and develop joint marketing programs outside the traditional event environment as well as coordinate and attend road shows. Develop and maintain a strong role with existing and new institutional partners including coordinating and facilitating marketing and management of twinning programs and with articulation cohorts. To develop strategy and implement broad-based alumni programs to support identified priorities Supervise and work closely with the development of alumni activities & placement services and strengthen the network. Supervise and support Marketing staff to carry out joint marketing activities with respect to specific regions Show less

    • Union Bank of India

      Nov 2011 - now

      ● Achievement of region’s premium current and saving accounts target.● Achievement of incremental amount growth targets of salary accounts (USSA2&3) of the Region.● Achievement of Region’s target under SB & Current Deposits.● Organize camps at Govt departments, PSUs, MNCs etc. on regular intervals for mobilization of business for the Bank.● Activation of inactive/dormant saving and current accounts.● Promote bank’s digital banking products to the customers such as Debit/Credit Cards, Internet, Mobile and WhatsApp Banking.● Promote, cross sale and up sale bank’s other deposit, loan and investment products to the customers. Show less ● Overall branch and operations management, including planning, organization, direct, control and evaluation of branchoperations.● Maintaining and increasing Branch’s business portfolio.● Carry out business and marketing activities to promote the bank's products and ensure achievement of allotted businesstargets for deposit and loan products.● Achieve interest and non-interest income targets for the FY.● Resolving customers queries and complaints and providing exceptional customer service.● Monitor processing of credit applications are per delegation and approve/reject them as per Bank’s extent guidelines.● Ensure that the branch submits monthly/quarterly reports and financial statements to controlling offices on a timely basis.● Ensure that all corporate office’s, RBI’s and other statutory and government’s guidelines are complied with by the branch. Show less ● Mobilize new CASA (Current Account and Savings Account) and Credit Accounts for the bank.● Enroll customers for digital banking products such as Debit Card, Internet Banking, Mobile Banking and WhatsApp Banking.● Interview Applicants for various retail loan products (Primarily Housing, Personal, Car, & Education).● Promote and cross sale and up sale bank’s other deposit, loan and investment products to the customers.● Collect customer’s loan applications along with income and other supporting documents and analyze them to ensure thatthey meet minimum requirements prescribed by the bank.● Fetch customer’s credit history; evaluate their financial position, cross check references.● Verification of customer’s KYC documents and conduct residence, office and property due diligence.● Submit loan applications to processing officers for complete assessment and decision making and coordinate withcustomers for any additional document requirements.● Visit corporate and institutions in the catchment area for mobilization of salary accounts. Show less

      • RCO - Senior Manager

        May 2023 - now
      • Branch Manager

        Jul 2022 - May 2023
      • Marketing Officer

        Nov 2011 - Jun 2022
  • Licenses & Certifications

    • Certificate in Retail Banking

      Indian Institute of Banking & Finance (IIBF)
      May 2017
    • NISM-Series-V-A: Mutual Fund Distributors Certification Examination

      Insurance Regulatory and Development Authority of India
      May 2017
    • Certified Associate of Indian Institute of Banking (CAIIB)

      Indian Institute of Banking & Finance (IIBF)
      Jun 2016
    • Junior Associate of Indian Institute of Banking(JAIIB)

      Indian Institute of Banking & Finance (IIBF)
      Nov 2015
    • French B2

      Alliance Française Pune
      Mar 2022