
Naresh Kumar
Manager Marketing

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About me
Senior Manager at Union Bank of India
Education

CIBT
2008 - 2009Diploma in Business Management Business Management
Bikaner Uni
2003 - 2006B.A Economics Management
Faculty of Management Studies - University of Delhi
2016 - 2018Master of Business Administration - MBA Management
Welingkar Institute of Management
2015 - 2016Advanced Diploma in Management Business Management 1stHybrid programme Weschool
Experience

Kingsland Institute of NZ
May 2009 - Dec 2010Manager Marketing• Organize and coordinate marketing and promotional activities, across India to increase student intake in all programs offered by KINZ. • Formulate key strategies and prepare Yearly Marketing Plan. • Streamline existing and formulate new systems for effective marketing/ promotion & partnerships. • To provide advice on new product and package potential based on written business case • To give inputs to institute on Indian market, competitor information, courses in demand or any other marketing activity to increase awareness. • To organize seminars and workshops, participate in exhibitions and other marketing activities • Effectively manage agent recruitment network and develop joint marketing programs outside the traditional event environment as well as coordinate and attend road shows. • Supervise and support Marketing staff to carry out joint marketing activities with respect to specific regions Show less

Australian National Institute of Business and Technology
Jan 2011 - Jan 2016Manager Marketing South Asia Organize and coordinate marketing and promotional activities, across India to increase student intake in all programs offered by ANIBT. Formulate key strategies and prepare Yearly Marketing Plan. Streamline existing and formulate new systems for effective marketing/ promotion & partnerships. Identify through media portals to carry integrated marketing activities and ensure prepare and implement detailed promotion plan as per the time lines To provide advice on new product and package potential based on written business case To give inputs to university on Indian market, competitor information, courses in demand or any other marketing activity to increase awareness. To organize seminars and workshops, participate in exhibitions and other marketing activities Effectively manage agent recruitment network and develop joint marketing programs outside the traditional event environment as well as coordinate and attend road shows. Develop and maintain a strong role with existing and new institutional partners including coordinating and facilitating marketing and management of twinning programs and with articulation cohorts. To develop strategy and implement broad-based alumni programs to support identified priorities Supervise and work closely with the development of alumni activities & placement services and strengthen the network. Supervise and support Marketing staff to carry out joint marketing activities with respect to specific regions Show less

Union Bank of India
Nov 2011 - now● Achievement of region’s premium current and saving accounts target.● Achievement of incremental amount growth targets of salary accounts (USSA2&3) of the Region.● Achievement of Region’s target under SB & Current Deposits.● Organize camps at Govt departments, PSUs, MNCs etc. on regular intervals for mobilization of business for the Bank.● Activation of inactive/dormant saving and current accounts.● Promote bank’s digital banking products to the customers such as Debit/Credit Cards, Internet, Mobile and WhatsApp Banking.● Promote, cross sale and up sale bank’s other deposit, loan and investment products to the customers. Show less ● Overall branch and operations management, including planning, organization, direct, control and evaluation of branchoperations.● Maintaining and increasing Branch’s business portfolio.● Carry out business and marketing activities to promote the bank's products and ensure achievement of allotted businesstargets for deposit and loan products.● Achieve interest and non-interest income targets for the FY.● Resolving customers queries and complaints and providing exceptional customer service.● Monitor processing of credit applications are per delegation and approve/reject them as per Bank’s extent guidelines.● Ensure that the branch submits monthly/quarterly reports and financial statements to controlling offices on a timely basis.● Ensure that all corporate office’s, RBI’s and other statutory and government’s guidelines are complied with by the branch. Show less ● Mobilize new CASA (Current Account and Savings Account) and Credit Accounts for the bank.● Enroll customers for digital banking products such as Debit Card, Internet Banking, Mobile Banking and WhatsApp Banking.● Interview Applicants for various retail loan products (Primarily Housing, Personal, Car, & Education).● Promote and cross sale and up sale bank’s other deposit, loan and investment products to the customers.● Collect customer’s loan applications along with income and other supporting documents and analyze them to ensure thatthey meet minimum requirements prescribed by the bank.● Fetch customer’s credit history; evaluate their financial position, cross check references.● Verification of customer’s KYC documents and conduct residence, office and property due diligence.● Submit loan applications to processing officers for complete assessment and decision making and coordinate withcustomers for any additional document requirements.● Visit corporate and institutions in the catchment area for mobilization of salary accounts. Show less
RCO - Senior Manager
May 2023 - nowBranch Manager
Jul 2022 - May 2023Marketing Officer
Nov 2011 - Jun 2022
Licenses & Certifications
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Certificate in Retail Banking
Indian Institute of Banking & Finance (IIBF)May 2017
NISM-Series-V-A: Mutual Fund Distributors Certification Examination
Insurance Regulatory and Development Authority of IndiaMay 2017.webp)
Certified Associate of Indian Institute of Banking (CAIIB)
Indian Institute of Banking & Finance (IIBF)Jun 2016.webp)
Junior Associate of Indian Institute of Banking(JAIIB)
Indian Institute of Banking & Finance (IIBF)Nov 2015
French B2
Alliance Française PuneMar 2022
Languages
- enEnglish
- hiHindi
- frFrench
- jaJapanese
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