Nick Marts

Experience

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  Wellness Solutions at Work

  May 2010 - Oct 2011

  Wellness Program Coordinator/Director of Personal Training

  • Drove program growth of $2K monthly profit within 6 months of program inception.• Designed and implemented five distinct programs, coordinating with 25 to 60 customers simultaneously, resulting in 20% increased retention, 12% membership volume growth, and a member satisfaction Net Promotor Score of 90% within the corporate fitness facility. • Maintained a 98% member retention rate during tenure due to solid relationships and outstanding service.

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  CIGNA

  Oct 2011 - Jun 2015

  Health Educator

  • Provided one-on-one health education, support, and guidance for customers with chronic conditions using care coaching and motivational interviewing techniques for 1K+ customers.• Captured 15% increased medical cost-savings for both the business and customers using industry-best service knowledge to analyze current business processes and services.• Guided a cultural diversity group of 12 volunteers committed to expanding the knowledge base of 200 coaches.

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  Health Centers of the Future

  Jun 2015 - May 2016

  Operations Manager

  • Established and introduced creative marketing/business development strategies for selling numerous program offerings. • Collaborated with a team of 12 to develop new business, strengthen existing accounts, elevate productivity, and meet strong client demands, contributing to a 55% increase in client retention.

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  YMCA of Greater Pittsburgh

  May 2016 - Sept 2018

  Business Development Director

  • Spearheaded business development opportunities for all personal training and corporate wellness programming across 13 membership locations, growing annual revenue to 7-figures.• Increased revenue by 6-figures in first year while exceeding financial goals.• Directed and managed a group of 70 staff members and 12 directors in enhancing the internal member and employee atmosphere through leadership development and process improvement.

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  DARREN HARDY, LLC

  Aug 2019 - Apr 2020

  Marketing Automation Leader

  • Collaborated with a fully virtual marketing team in managing a HubSpot account to enhance influencer reach.• Developed and implemented key webinars and sales funnel pipelines to boost sales opportunities. • Assisted with the implementation of the Darren Daily program with promotions/advertisements.

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  IAP Career College

  Jul 2020 - Jan 2021

  Marketing Coordinator

  • Assisted with the build and implementation of marketing campaigns.• Developed strategic campaigns to increase brand recognition and revenue streams.• Presented brand positioning for the organization's first communication campaign.

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  DigitalMarketer

  Dec 2021 - Mar 2024

  Marketing Associate

  • Assist the marketing manager in planning, producing, and executing weekly product promotions and optimizing existing evergreen direct-response marketing funnels, contributing to drastic revenue growth. • Support the marketing department by building and managing email marketing campaigns, coordinating promotions across multiple departments, and reporting funnel metrics on a weekly basis. • Build, deploy, and manage multiple high-volume email marketing campaigns for all promotions, products, and newsletters with a high open rate. • Create email automation and list segmentation using an intimate working knowledge of tags, conditions, and attributions of ActiveCampaign and Deadline Funnels.• Deliver on quality control checklists and procedures to cultivate a flawless, front-end email experience for customers, the community, and prospects.• Provide world-class project management for all marketing campaigns from inception through completion, offering physical and time assets for all departments to drive a seamless, successful launch.• Collaborate closely with the company's "Content" department to develop engaging content for key marketing campaigns and programs. • Act as the assistant webmaster, building numerous website pages and promptly resolving complex issues for the 5K+ page website and member website, leading to a notable boost in page views. • Spearhead key operational tasks such as gathering metrics and maintaining systems to set up assets to assure maximized productivity and efficiency. Show less

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  RedShift Digital Marketing

  Mar 2024 - now

  Digital Marketing Manager