
Ritu Hooda
Manager, ELC Business

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About me
Joint Vice President at TransUnion CIBIL Limited
Education

The Institute of Chartered Financial Analysts of India, ICFAI
-Master’s Degree Chartered Financial Analyst All India Rank 4
Experience

North India Fin Serve Pvt Ltd
Dec 2004 - Aug 2006Manager, ELC Business- Relationship Management: Accountable for monitoring the overall day to day operations of the key accounts for ELC business including handling escalations- Ensuring regular foreign exchange transactions guided by timely information of forex rates to ensure value for clients- Responsible for generating statistical reports to help clients make informed decisions- Preparation of overall wallet of financial products for existing and prospective customers

Citifinancial Consumer Finance India Ltd
Sept 2006 - Apr 2008Relationship Manager, Sales FinanceKey responsibilities:- Marketing and promotional alliances to enhance market penetration and to achieve revenue targets- Maintaining Dealer relationships, conduct proactive awareness activities for business development- Identifying and explore market segments, map market trends and accordingly design sales plan - Motivating the team, conducting training & providing guidance to the team to improve sales team productivity- Implementing Performance Management Programs in the organization Show less

Barclays Finance
Apr 2008 - Dec 2011Branch ManagerKey responsibilities:---------------------------------- Heading a branch team and working towards achieving P&L targets for SME and retail lending- Responsible for operational effectiveness of the branch, customer experience and portfolio growth- Accountable for day to day branch operations like adherence to statutory compliance & regulatory norms, risk, central operations team, collections as well as credit teams- Creating and implementing Brand Communication, Product placement, Catchment area marketing / category plans and consumer schemes- Leveraging Consumer Insights & Competition Mapping to align own Business/Marketing Strategies to market realities and consumer expectations. Key Achievements:-------------------------------- Amongst the Top 2 branches to get an “A Rating” for Catchment area penetration- Achieved 86% share of total business from self-sourced business, amongst the Top 3 branches pan India - Led to the branch making it to the Top 5 Compliant shops PAN India continuously for 2 years Show less

American Express
Dec 2011 - Mar 2014Corporate Sales, Global Corporate Payments- Client relationship and account management: Accountable for acquiring and growing key accounts, identifying incremental business opportunities- Concept selling: Act as a consultant and partner for clients for management of their T&E spends; asses client processes and payment challenges and implement the Amex proposition for the same- Sales strategy & planning: Formulating client strategy for generating sales, building market share and planning for revenue & profitability target achievement- Partnerships & Alliances: Responsible for building alliances with travel agencies, billers and other vendors to drive new client acquisitions Show less

Citibank N.A.
Apr 2014 - Jun 2016Product & Portfolio Manager, Commercial Payment SolutionsProduct Manager for the Citibank Corporate Card, a T&E expense management proposition for corporate clients.Additional responsibility of managing the Delhi & NCR portfolio for the product Key Responsibilities:------------------------------------- P&L responsibility: Achievement of the Revenue and EBIDTA targets for the Corporate Card- Product & Process: Product enhancement, building features to deliver value to clients and to drive spends, process improvement for superior customer experience- New Product Development: Working on the launch of the Central Travel Account (CTA) card the Vendor Purchase card- Interface with VISA for implementing their technology solutions like “Intellilink” and “Bill Pay”- Work with traditional and Online Travel Agents to build acceptance for corporate travel payments- Currently working on new projects to enhance the Net Promoter Score (NPS) via improvement of customer service Show less

PAYBACK
Jul 2016 - Feb 2021AVP - Partner Management• Responsible to drive revenue & EBIDTA growth in loyalty partnerships in Retail & financial services• End to end management of partners’ digital marketing promotions, campaigns and other key engagement initiatives• Accountable for acquiring new partnerships in BFSI space (Prospecting, Concept selling, Contracting, commercial negotiations and final on-boarding)

TransUnion CIBIL Limited
Mar 2021 - nowJt. Vice President, Emerging Accounts
Feb 2024 - nowDVP - Strategic Sales
Mar 2021 - Jan 2024
Licenses & Certifications

Chartered Financial Analyst
The Institute of Chartered Financial Analysts of India
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