
Rafael Hormigos Cajal
Founder & Manager

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About me
Dtor Comercial en Grupo Shebel - PRINEX RE - We are the No. 1 ERP Software in the Real Estate sector in Spain for Developers, Builders, Asset Managers, Investment Managers, Investment Funds and Socimi #MIBer
Education

Southern Mississippi University
1997 - 2001Administración y Dirección de Empresas
Founderz
2023 - 2023Master en Inteligencia Artificial Artificial IntelligenceMaster en Inteligencia Artificial IA e Innovación avalada por Microsoft, basado en los fundamentos y usos de IA, Machine Learning y prompt engineering asi como la construcción de IAs avanzadas mediante no-code y Low-code, como la construcción y generación de dashboard en PowerBI

URJC online
2017 - 2017CybersecutityCybersecurity by INCIBE (Institute of Cybersecurity) for small and medium business.Today is one of the most important area of the company and is priority to educate the employees in prevention, and implement protocols of action to be prepare at possible attack

ISDI-MIB
2013 - 2014MIB - Master Internet Business Estrategia y Transformación DigitalThe Digital Revolution has come to stay and who does not accept, he will be out. Digital Marketing, Content, SO-LO-MO, Social Media, Email Marketing, E-commerce, User Experience, all of this and much more are aspects to bear in mind to succeed in the digital world.A transversal vision and knowledge of everything that influences to get a good digital presence is essential to establish a good digital strategy and have good branding.
Experience

MERCASORIOS S.L.
Apr 1998 - Mar 2006Founder & ManagerEmpresa de asesoramiento inmobiliario especializado en el sector Comercial, Industrial, Terciario y Residencial. Se implantaron sistemas de CRM, estrategias de captación de clientes compradores y protocolos de formación y att. al cliente. Empresa pequeña en estructura con 2 delegaciones y 11 personas, pero grande en volumen de negocio y trabajo. Activos Gestionados: > 90 Mill de Euros.Financiación Gestionada: > 48,5 Mill Euros

CIMAGA - VIVIENS GESTION INMOBILIARIA
Apr 2006 - Jun 2008Sales ManagerEn VIVENS se inició el plan de expansión de la empresa con la aperturas de oficinas propias al que le seguiría un plan estratégico de franquicias. Puesta en marcha de las 10 agencias propias, la formación del equipo, la implantación de sistemas de trabajo internos y el seguimiento de equipos.

NAPISA
Jun 2008 - Jun 2011Análisis, control y gestión de objetivos de los Dptos Comercial y Marketing a nivel nacional. Desarrollo de la Estrategia Digital para la mejora de la marca e Identidad digital de la empresa en coordinación con el Dpto de Tecnología.Diseño de la nueva web. Gestión de contenidos online y offline.Apertura y gestión de RRSS Campañas de SEM. Como empresa especializada en la construcción de Naves Industriales, Oficinas y Centros Comerciales la principal función era la búsqueda, negociación y firma de contratos de adjudicación. Se mejoró la comunicación interdepartamental (Dpto. Técnico, Comercial y Legal), se redujeron los tiempos en los procesos internos.
Sales and Marketing Manager
Jun 2010 - Jun 2011Key Account Manager
Jun 2008 - Jun 2010

CASDISA
Sept 2011 - Sept 2012Marketing ManagerApertura hacia nuevos mercados y sectores Fue un auténtico placer formar parte de una empresa familiar, especializada en el sector de las salas de cine.Creamos un Dpto. Comercial y se implantó una estrategia comercial enfocada a la prospección y captación de obra Industrial, Comercial, Terciaria y Residencial apoyada con una estrategia de identidad digital renovando la página web, abriendo canales en redes sociales y envío de newsletters a clientes y proveedores.

Asociación Profesional de Gestión de Adjudicados (APGA)
Dec 2011 - Jan 2013FounderNonprofit association whose purpose is bring together industry professionals and improve the management of the assets of financial institutions and companies. Member of the Executive Committee 2011-2012

Ocioplan
Jan 2012 - Dec 2013Founder & Digital ManagerDevelopment and implementation of Digital Strategy, social media content manager and negotiation of contract with travel suppliers.

Mercasorios
Oct 2013 - Sept 2017Digital ManagerWe are dedicated to the Consulting of Transformation and Digital strategy.Analysis, definition and implementation of 360º digital strategy - Digital Identity. - SEO - SEM - UX - Analytics - Content - Social Media - Mobile - ASO - Ecommerce, etcAnalyze, Compliace Digital and implementation of measures against digital threats and prevention of data leak.

Instituto de Transformación Digital
Aug 2017 - nowSocio Fundador y Miembro de la Junta DirectivaAsociación sin ánimo de lucro con la vocación de divulgar y acompañar a las empresas en la verdadera transformación digital. Porque no todo vale para todas las empresas, hay que saber seleccionar una buena estrategia digital, acorde a la actividad y el target de las empresas. El manifiesto de la asociación es una verdadera declaración de intenciones, donde tienen cabida tanto profesionales digitales como empresas decididas a dar el paso del cambio, de la adaptación a la era digital y que precisan de toda la información y recursos para ello.Puedes visitarnos en https://institutodetransformaciondigital.com Show less

Grupos Shebel - Prinex
Oct 2017 - nowAs a Technology Partner in the Real Estate sector we support and Provide to all of our clients the best technological solutions to improve both the efficiency of their resources and customer service. Our own services of our ERP PRinex RE, Prinex Business Center (MSFT), Prinex Apps, Hosting, Implementation Consulting, Training, Adhoc Developments and is that technology allows you to do EVERYTHING you want. We help all companies, small, medium and large, to improve and automate their asset management processes by providing new technologies with which, for example, you can view invoices from your cell phone, book a property, manage the after-sales service online, VR Building, etc. Show less Prinex RE has become the leading technology partner of the real estate sector in Spain. More than 1,600 installations, more than 75% of the real estate sector uses our ERP (Prinex RE) for RE Management.This year 2018 we have set out to be the technological partner for helps companies in their digital transformation process and we are launching new apps and modules to the market:- CIS (Customer Information System) - Prinex Analytics (Business Intelligence)- Virtual Catalogue (Marketing and usability based tool)- Postventa (For incident management)- Work Flow (Workflow in mobile devices)- Digital Signature (For signing documents digitally and with legal validity)- Suppliers Portal, Augmented Reality and a long list of available solutions.Visit us at http://prinex.com or call us on +34 916353675 Show less
Sales Manager
Jan 2020 - nowAdjunto a Dirección Comercial
Oct 2017 - Jan 2020
Licenses & Certifications
- View certificate

Máster Online en IA e Innovación
FounderzFeb 2024
Languages
- enEnglish
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