
Timeline
About me
Product Marketing Manager @twoday
Education

Kain ramsay and the academy of modern applied psychology
2022 - 2024Practitioner certificate neuro-linguistic programming (nlp)
World coaching organization's (wco)
2021 - 2024International coaching certification
Arcada university of applied science
2008 - 2013Information and media technology engineer information and media technology
Udayana university
2012 - 2012Exchange student faculty of letters
Experience

Stockmann
Mar 2009 - Dec 2010Sales assistant on the electronic department
Yit
Jun 2011 - Oct 2011Construction site office managerSummer job

Oy cubelux ab
Oct 2011 - nowOwnerCubelux is a full-service web design agency with expertise in Graphic design, IT, business and marketing We’re passionate about creating great ideas and design and translating them into innovative and intelligent digital experiences.Founded and run the company operative functions Overall responsibility from prospecting to hands on project deliveryVarious project roles: Project manager, branding specialist, designer, front end developer

A-kumppanit oy
Jun 2012 - May 2013Marketing assistant
Frosmo
May 2015 - Nov 2020FROSMO is a Finnish software company based in Helsinki with offices in Poland, Spain, the UK and Sweden. With Frosmo companies can develop their front-end faster and easier regardless of their content management system, ecommerce platform and marketing stack.The Frosmo Platform helps companies to enableContinuous front-end developmentExperience optimization (online testing, behavioral targeting / personalization and recommendations)Data tracking and AI modelingAs a solutions consultant I provide technical & product expertise during the sales process for both direct and partner sales teams through: Scoping customer requirements Organising and running customized customer demosProviding onboarding trainingManaging handover / Go Live to Customer Success teamActing as ecosystem evangelis and internal trainer for MagentoSupporting proof-of-concepts for potential customers' partnersActing as mentor and support during partner ramp-up & first sales cases Show less FROSMO Onboarding ensures a smooth customer service from day one.Responsibilities included:Successful onboarding of new business partners and contract complianceSales supportProducing developer specifications documentsDebugging and testing Customer training Supporting Product and R&D teams in development of the FROSMO platform.Coordinating project activities and deliverables Managing queries on topics including integrations, GDPR, compatibility with React, Angular etc.Post contract setup using tools like Trello and JIRA. Analysing customer site and data to present cooperation strategies Show less
Solution Consultant
Oct 2018 - Nov 2020Onboarding manager
Mar 2016 - Oct 2018Technical Project Manager
May 2015 - Mar 2016

Visma finland
Nov 2020 - Jun 2022Ratkaisukonsultti / solution consultantCVC Capital Partners osti kesällä 2022 Visman Custom Solutions -divisioonan, johon myös Visma Consulting kuului. Näin syntyi uusi, Pohjoismainen digitaaliseen muutokseen keskittyvä teknologiayritys, joka toimii jatkossa nimellä twoday.Visma Consulting on IT-konsultointiin ja ohjelmistoratkaisuihin keskittyvä palveluyritys. Yli 450 asiantuntijaamme rakentavat toimivampaa yhteiskuntaa mm. palvelumuotoilun, digitaalisten palveluiden, räätälöityjen IT-ratkaisujen, tiedolla johtamisen sekä tekoälyratkaisujen avulla. Asiakkainamme ovat suomalaiset suuryritykset sekä julkinen sektori. Olemme osa pohjoismaista Visma-konsernia ja toimistomme sijaitsevat Helsingissä, Hyvinkäällä, Tampereella, Lappeenrannassa ja Jyväskylässä. www.vismaconsulting.fi Show less

Twoday
Nov 2020 - nowAs a Nordic technology company, twoday specializes in software engineering, Data & AI, Digital experiences, and Business applications for both private and public sectors. With a team of 3,000 experts spanning the Nordics and Lithuania and a 2023 revenue of 356 million Euros, twoday is a leading partner in driving digital transformation success.Every day we develop truly useful solutions that make people’s everyday lives a little easier. We work with customers in both public and private sector. Together we create a better tomorrow.-----------------I transitioned into Product Marketing Management, focusing on bridging the gap between our product capabilities and market needs. This role leverages my deep technical understanding of our solutions, gained from hands-on solution design, to effectively communicate their value and application to customers and internal teams.- Responsible for developing product positioning, messaging, and go-to-market strategies that resonate with target audiences by highlighting how our products solve specific customer challenges.- Unlike traditional marketing, this role emphasizes a profound understanding of product usage, technical configurations, and the sales process to ensure our solutions are effectively represented and successfully adopted by customers.- Collaborate closely with product development, sales, marketing and technical teams to translate complex features into clear benefits and drive product success in the market. Show less - Leveraged in-depth technical expertise to design and configure optimal product setups tailored to meet unique customer requirements and business objectives.- Worked closely with clients to understand their needs, translating them into effective solution designs and ensuring successful product implementation and value realization.- Key project example: Designed the solution configuration for the HUS Diagnostic Center's professional portal, creating a vital platform that streamlines access to essential information and materials for healthcare specialists.- Developed a strong foundation in the practical application and technical intricacies of our product suite across various customer scenarios. Show less
Product Marketing Manager
Jan 2025 - nowSolution Consultant
Nov 2020 - Jan 2025
Licenses & Certifications

Google analytics
GoogleApr 2018
Volunteer Experience
Fundraiser
Issued by Suomen Punainen Risti, Veripalvelu
Associated with Tiina KrokforsFundraiser
Issued by Syöpäsäätiö, Cancer Foundation Finland
Associated with Tiina Krokfors
Languages
- enEnglish
- fiFinnish
- swSwedish
- inIndonesian
- geGerman
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