Experience

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  Mktg

  Jan 2013 - Jan 2020

  Brand ambassador

  Coordinate both on- and off- premise events, drive consumer demand for the target product, educate consumers on the brands, interact directly with gatekeepers, owners, and consumers to build brand awareness, analyze all sales on CRM, track budget, plan and coordinate upcoming events

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  Rf-smart, a division of ics

  Aug 2014 - Aug 2015

  Manage and maintain lead database, conduct competitive research and help develop executable strategies, administer internal sales contract process, provide assistance in terms of logistics to events, manage company social media accounts, help develop and execute lead generation campaigns across various social platforms, assist in blog content generation, prepare and analyze weekly and monthly SEO reports Manage social media platforms and blog, compile leads regularly, maintain and update lead database , execute weekly new lead management reports, conduct market research, help coordinate trade shows and events, process all customer and partner contracts, directly support the sales team

  • Digital Marketing Administrator

    May 2015 - Aug 2015

  • Marketing Intern

    Aug 2014 - May 2015
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  Inspira marketing group

  Aug 2015 - Dec 2015

  Diageo on premise specialist

  Develop and execute on-premise specific programs, leverage brand assets across the on-premise channel, work with accounts to drive menu features, nightly specials for the Diageo brands, establish brand presence at key social occasions, set-up and execute all consumer and gatekeeper sampling events, build brand advocacy through trainings for key staff in on-premise accounts

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  Kng marketing partners

  Feb 2016 - Aug 2018

  Senior marketing strategist

  Structure client campaigns, implement and analyze conversion workflows, manage web content and CRM, oversee design team, create, draft and send email campaigns, build/test landing pages and calls-to-action, A/B test relative content, gather and segment lists

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  Web.com

  Aug 2018 - Nov 2020

  Serves as the communications leader on the Brand Marketing team, coordinating customer messaging for all cross sell and lifecycle communications across all marketing platforms for 3 brands. Evaluates customer segments and aligns appropriate offers, next best actions, and messaging to integrate campaigns across the platforms with the intention to increase engagement, upsell and upgrade customers while reducing churn. Works closely with the brand managers, marketing analytics, product marketing and management, and marketing platforms teams to ensure that each customer gets the right message and the right time in every channel. Show less Serve as the key resource to track and communicate key sales and marketing initiatives. Work with the CMO, Brand Managers and other key sales and marketing leaders to create and manage a weekly reporting package that will serve as a regular source of communication to departmental leadership, Web.com executive leadership and the Board of Directors. Work with CMO to establish and participate in a regular cadence of sales and marketing leadership meetings, to include weekly or bi-weekly staff meetings as well as regular quarterly face-to-face strategy sessions and workshops. Coordinate sales and marketing inputs for key deliverables such as Board meetings and similar. Serve as the primary resource for special projects that may come up across sales and marketing leadership. Show less • Oversee and execute automation campaigns including nurture/drip programs, landing page development, and customer communications from start to finish ensuring thorough testing and QA.• Manage email communications sourcing from Marketo and Adobe Campaign.• Lead Lifecycle Operations team, managing all cross-functional requests• Own Marketo database, ensuring campaigns and data are clean, organized and effective.• Responsible for data quality ensuring accuracy of lists synced across multiple systems and measuring alignment with program goals.• Source data for campaigns directly from multiple data sources leveraging SQL skills • Develop, monitor, test and optimize automation programs for both top of funnel programs, designed to generate net new leads, and lead management processes, designed to move prospects through the pipeline.• Interact with a large variety of data sources, technologies, and service vendors.• Identify and develop best practices improving templates and ensuring best-in-class campaign development.• Provide exemplary service to internal customers such as product marketing, lifecycle strategy, product managers, sales, and executives. Show less

  • Manager, Lifecycle Communications

    Sept 2019 - Nov 2020

  • Chief of Staff - Sales and Marketing

    Aug 2019 - May 2020

  • Lead Analyst, Storefront Marketing Strategy

    May 2019 - Sept 2019

  • Marketing Automation Analyst

    Aug 2018 - May 2019
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  On24

  Nov 2020 - Jul 2023

  Data Management -Collaborate with various functional teams to develop an in-depth understanding of master data and align on data strategies, processes, policies, and controls​. Drives change management and workflow procedures as necessary​. Owns lead acquisition strategy from third party databases. Manages associations, synchronization, and integrity of master data assets between systems. Owns global database segmentation strategy. Ensures segmentation strategy aligns with overall business strategy and goals​.Campaign Operations -Builds, leads and developes a high-performing team that is charged with optimizing campaign execution efficiency, improving the customer experience and delivering actionable, data-driven insights​. Uses her strong demand generation background and experience to advise solution campaign managers on best practices and testing/optimization techniques to improve performance of programs and tactics.​ Takes the lead in defining and operationalizing our campaign segmentation strategy ensuring that our campaigns are targeting the right people at the right accounts through the right channels.​ Evaluates and optimizes marketing technology for email marketing including email template development and optimization Show less Owns and maintains the global marketing database, developing innovative segmentation techniques and demand generation campaigns to help build re-engagement strategies. Create and lead development of ongoing communications targeted toward multiple key segments, including all nurture programs and scripted chat bots. Use data and analytics to draw insights & continually optimize global campaigns. Build, test, and optimize marketing programs/campaigns including but not limited to: SFDC campaigns, Marketo programs for webinars, online advertising, asset tracking, web pages in Wordpress Show less

  • Global Lead, Marketing and Campaign Operations

    Mar 2023 - Jul 2023

  • Global Lead, DG Operations

    Aug 2022 - Mar 2023

  • Sr. Marketing Manager, DG Operations

    Feb 2022 - Aug 2022

  • Marketing Manager, Demand Gen Ops & Database

    Nov 2020 - Feb 2022
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  Memo

  Jul 2023 - Oct 2024

  Director, marketing operations

  Implemented strategies for tech stack optimization, resulting in a notable increase in system efficiency and cleanliness.Partnered with sales for process creation and adoption, sales enablement, routing, and reporting.Built lead scoring model, ensuring a timely hand-off process for MQL's and SQL's.Owned email and segmentation strategy, improving open rate by 10% and tripling click-through rates.Collaborated with product and customer teams to build out our customer lifecycle. Managed CRM and integrations, reducing duplicates by 96%.Created live dashboards for marketing, sales, and customer teams, ensuring visibility into key business objectives and strategies. Streamlined, enhance, and document end-to-end marketing and sales processes.Oversaw marketing budget, ensuring cost effectiveness for events, vendors, and freelancers.Maintained strategic relationships with tech vendors to maximize system capabilities. Show less