Alexandre Borisov

Alexandre borisov

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  • Timeline

  • About me

    Digital marketing lead at Haier

  • Education

    • Московский автомобильно-дорожный институт (государственный технический университет) (мади)

      -
      Диплом специалиста по инженерной специальности faculty of management, automated information processing and management systems
  • Experience

    • Niivk im. m.a.kartseva

      Jan 2009 - Jul 2011
      Fpga engineer

      Algorithms design, perform system simulation and synthesis FPGA place and route tasks.

    • Google

      Aug 2011 - Nov 2012
      Project operator

      Took part in successful launch of the 3 Google projects in Russia: Art Project, Special Collect and Foot Print. Working with photographic equipment, capturing art objects. Responsibility to get permissions to shoot outdoor and indoor imagery from large businesses and large business chains. Optimizing operations to reduce cost and improve efficiency. Managing team of the 25+ personnel.

    • Mgpro

      Nov 2012 - Jun 2014
      Project manager

      Maintenance and support of projects by outsourcing for other companies clients (Google, eBay, EMC2...). Budgeting and key targets set up. Team building. Implementation of new customized hard & software tools. GR & PR event organization related to the Project Relations to investors and customers. Interaction with existing and potential European and USA suppliers for analyzing the contract and commercial offers. Organization logistics and warehousing services for clients.

    • Kia motors rus

      Jun 2014 - Dec 2017
      Digital marketing specialist

      -Digital marketing (SEO, Adv, web-analytics, PR, SMM)-Web site & DMS (Dealer Management System) development and implementation-Digital content generation, gathering and management-Measure and report performance of digital marketing campaigns, and assess against goals, lead management (ROI and KPIs)-Work with Kia car owner clubs (event organization, participation in clubs events, establishing relations with clubs)-SMM campaigns implementation-Cross channel campaign and communication management Свернуть

    • 海尔

      Dec 2017 - now

      - Development, planning, budgeting of digital marketing activities in Russia and other countries: Kazakhstan, Ukraine, Armenia, Azerbaijan- Negotiate digital marketing annual budget and strategy with HQ- Development and implementation of digital marketing strategy focused on brand awareness. Managing and tracking brand metrics.- Managing the team- Digital campaigns planning and implementation- Cross channel campaign and communication management- Content marketing, development creatives for TV, Digital, OOH, Web, SMM- Web analytics approach, setup: development and implementation of analytics in e-commerce project haieronline.ru Measuring key and secondary indicators and metrics along the entire customer journey and sales funnel, sales KPI's tracking and achievement- Work with key opinion leaders and celebrities- Digital special projects implementation- SMM channels management (FB, IG, VK, OK, TikTok)(strategy development and implementation, promotion) Свернуть

      • Head Of Digital

        Jan 2022 - now
      • Internet Marketing Manager

        Dec 2017 - now
  • Licenses & Certifications