Alastair Chivers

Alastair chivers

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location of Alastair ChiversMusselburgh, Scotland, United Kingdom
Followers of Alastair Chivers479 followers
  • Timeline

  • About me

    Digital & Social Media Officer | Social Media Marketing, Digital Marketing

  • Education

    • North east scotland college

      2001 - 2004
      Hnd practical journalism pass with merit

      Activities and Societies: Writing Club

    • Robert gordon university

      2004 - 2006
      Ba (hons) journalism 1st class

      Activities and Societies: Rugby, Rowing, Squash, Music, Events

    • North east scotland college

      -
      Hnc photography pass
    • Edinburgh napier university

      2016 - 2017
      Master’s degree publishing msc with distinction

      Winner of The Wiley Blackwell Award 16-17Passed course with distinction following modules on inDesign, Creative Toolkit, Marketing, Publishing Practice, Book Creation, Design & Layout, Magazine Publishing and Event Management. My dissertation was on Immersive Events and the Publishing Industry.

  • Experience

    • The city of edinburgh council

      Oct 2006 - Mar 2009
      Customer services officer

      Provided excellent customer service and key information to a number of stakeholdersincluding MSPs, Councillors, journalists, internal / external staff and the publicRecommended improvements of service delivery, producing research reports andadvising on information for public domainSupervised administration support including all correspondence, managed office anddelegated work. Looked after all Freedom of Information and Ombudsman requests

    • Leith fm community radio

      Aug 2007 - Nov 2008
      Radio presenter

      Promoted a music show, editing interviews and hosting guests, showcasing the best in up and coming music across Scotland.

    • University of the west of scotland

      Sept 2009 - Dec 2009
      Enrollment advisor

      Provided information to students on various financial and subject related issues, whileprocessing enrollment detailsSupervised others and followed up problem cases on behalf of the FinanceDepartment

    • Voice business

      Jan 2010 - Feb 2010
      Administrator

      Represented Voice Business in generating new clientèle while improving existingdatabase of arts based customers, discussing course promotionsConducted administration support, answering enquiries and dealing with incomingmail, supporting the specialist public speaking training

    • Stv group plc

      Feb 2010 - Jun 2010
      Promotions officer & web archive assistant

      Promoted programming through a number of online strategies, interacting directlywith users through social networks and online forumsPresented an extensive report with my research and recommendations for futureonline presence, supported by qualitative and quantitative dataAssisted in the digitising processes of all programming owned by STV, increasingusability by ensuring that content was optimised for search engines and tagged

    • Acuity scotland

      Nov 2010 - Mar 2013
      Membership & communications officer

      Led on all projects, membership and budgets, including overseeing the construction and successful launch of a new £3,000 website, writing all content and using CMS to maintain e-sales, member area and events functionsManaged all aspects of office, including accounts, correspondence and websiteCo-ordinated numerous projects, marketing strategies, business plan and managed membershipOrganised international quality education programme across Scotland including promotions, bookings, catering, venues, travel, accommodation and liaised with key stakeholders from the industry Show less

    • Sumdog

      Dec 2013 - Dec 2013
      Promotions officer

      Contacted key stakeholders in school districts across the United States of America,creating lasting relationshipsPromoted the sumdog.com educational games site, generating new competitions andlearning opportunities for school children, developing their numeracy skillsDeveloped key approaches and strategies, improving upon previous scope and reachof the sumdog.com site

    • Energy saving trust

      Jan 2014 - Aug 2016
      Operations officer

      Primary operational support contact of busy national energy helpline liaising with management from five regional call centres across Scotland, diverting pre planned call volumes and emergency coverProvided IT and Microsoft SharePoint support, to 70+ Edinburgh office and external partners, understanding the needs of teams and colleagues, troubleshooting issuesProduced data analysis reports for call volumes and other performance indicators and ensured key organisation procedures were followed across organisation in the UKLiaising with numerous staff and stakeholders, implementing packages, control management systems, so network-wide information retrieval can be successfully achieved, meeting key performance indicatorsAssist in the successful promotion of green energy, energy efficiency and renewable fuel systems, reducing the carbon footprint nationwide and fighting the battle against human made climate change! Show less

    • Hidden door festival

      Feb 2015 - Nov 2017
      Communications core team, project manager & music composer

      Project managed and provided support to Communications Team on various strategies, including the negotiation of an interactive phone app build with sponsor Metro Ecosse, at no expense to the festival, providing a truly immersive experience.Managed site during the festival, overseeing 20+ volunteers, calmly and efficiently dealing with all issues, backstage management and coordinating with artist, shift cover, vendors and festival goers.Generated online audiences with copyrighting for blog and the Hidden Door website, engaging users, promoting the festival experience.Attended Communications meetings over the course of each year providing experience and developing creative ideas in finding new ways to engage expanded audiences.Successfully engaged with shop owners and staff when carrying out promotional duties, positively representing the Hidden Door organisation and advertising the music, art and theatre programmeCo-ordiating with collaborators Adventures In Light, PYRUS andCallum Easter on an installation for Hidden Door 2015, including all communications with organisers, visitation of site, producing promotional materials and liaising with key stakeholders. The installation received excellent feedback, promoting information on the decline of bees. Please see video.Co-design and composition of a piece of music to reflect the theme of the installation, including consideration to 4.0 surround sound and relationship with visuals / floral materials and location Show less

    • Oxfam

      Apr 2016 - Nov 2016
      Oxjam takeover production coordinator

      Designed line up of Oxjam Edinburgh Takeover 2016 programme, including scouting and booking five venues, over 40+ acts providing a diverse array of music and spoken word, negotiating with stakeholders regarding hire, facilities, equipment and promotions.Co-ordinating with Team Manager, Co-Production Coordinator and rest of team to schedule and support fund raising events, promoting through online and physical meansManaged venues, troubleshooted issues on the day and coordinated volunteers, raising £5,000 as part of the team. Show less

    • Midlothian council

      Sept 2016 - Aug 2017
      Casual library assistant

      Provided excellent customer services across the Midlothian Library Service network, dealing with members of the public directly on location and the mobile library.Organised and scheduled book deliveries to various locations, refreshing book, film and music content.Taught children as part of The Art Club, providing an excellent service for young families on school holidays.

    • Knut magazine

      Jan 2017 - Apr 2017
      Co-editor & co-founder

      Co-founded a new arts magazine called Knut (ca-noot), developing the artistic style and coordinated with team on content ideas and theme.Acted as joint editor, with a keen eye for detail, ensuring exceptional quality and house styleWrote engaging feature copy, organising interviews with up and coming arts individuals and the internationally renowned modern classical artist, Anna Meredith.Sold advertising in the magazine to local organisations supporting the future development of the title.Designed excellent page layouts, developing high quality creative copy, examples below. Show less

    • National theatre of scotland

      Jan 2017 - Mar 2017
      Marketing assistant

      Played key role in marketing strategies, attending promotions meetings across Scotland and forming part of the discussion process with external theatre partners.Created and scheduled high impact international email marketing communications in support of tour productions.Managed key contacts, updating mailing lists and identifying key influencers who would have a traction with untapped audiences

    • The list ltd.

      Jun 2017 - Jan 2018

      Developed relations with 30+ clients in entertainment industries including Glasgow International, ButeFest, Butlin's and Field Day selling advertising, cultivating new businessProvided commercial advice to partners and clients, maintaining excellent relationships, identifying areas where communications strategies and advertising could reach key audiences through targeted campaigns in print and online.I was responsible for developing a new arts feature entitles Scottish Art & Design 2018 coinciding with the opening of the V&A Dundee, showcasing the best in art and design in Scotland. This involved meetings with advertising and productions teams, dealing with the publisher directly in expanding the magazines extent, developing advertising rates and agreed content / display ratios.Developed a key understanding of Google Analytics while using social media insights, informing advice and pitches to organisations, generating revenue and expanding the reach of List.co.uk Show less

      • Account Manager

        Aug 2017 - Jan 2018
      • Events Coordinator

        Jun 2017 - Aug 2017
    • Edinburgh university students'​ association

      Apr 2018 - Jul 2018
      Digital communications officer

      Promoting activities and commercial events to over 33,000 students across social, email, website and app digital communications. Leading creative strategies in engagement, using insights to inform campaignsManage the Digital Content Assistant overseeing messaging and devising key strategies to increase engagementUtilised Google Analytics in assisting promotions campaigns, increasing website traffic through targeted advertising and maintaining high ratio click through rates Show less

    • Black & white publishing

      Aug 2018 - Jul 2019
      Digital marketing executive

      Marketed over 35 books a year across digital channels including visual / video content for social media (20k followers), website and targeted ads on Facebook and Amazon. Pitched to digital influencers, forging key relationships extending reach and improving audience base through posts, blogtours and supporting articles / imageryGenerated local and national press coverage (across the UK and Scotland), in support of upcoming titlesIdentified key calendar dates for sales promotions Show less

    • Children's hospices across scotland (chas)

      Oct 2019 - now

      Develop and manage communications for a cross-platform audience of 49,500 (Facebook, Twitter, Instagram, LinkedIn, YouTube), liaising with stakeholders across the organisation, creating posts maintaining engagement strategyCreate and manage advertising and lead gen campaigns for Facebook, helping raise over £470,000, facilitating sign ups for volunteering, recruitment and fundraisingCarry out in-depth analysis of key metrics across campaigns, providing insight and recommendations for future promotions and contentProvide support across the organisation to colleagues, advising on digital communications as part of national campaigns, fundraising, volunteering, engagement, support services and service deliveryManage and monitor Google Ad campaignsUpdate website writing copy, html and general maintenance, monitoring G4A analytics, coordinating with ad and fundraising campaignsRespond to all supporter messages across platforms, providing excellent customer service Show less Develop and manage communications for a cross platform audience of 45,000 (Facebook, Twitter, Instagram, LinkedIn, YouTube), liaising with stakeholders across the organisation, creating engaging posts while ensuring internal requirements are metCreate and manage lead gen campaigns for Facebook (around 5 a year), helping raise over £450,000 as part of the Virtual Challenge Events team. Also carry out all other social media advertising.Carry out in-depth analysis of key metrics across campaigns, providing insight and recommendations for future promotions and contentProvide support across the organisation to colleagues, advising on digital communications as part of national campaigns, fundraising, volunteering, engagement, support services and service deliveryUpdate website writing copy, html and general maintenanceRespond to all supporter messages across platforms, providing excellent customer service Show less

      • Digital & Social Media Officer

        Mar 2023 - now
      • Social Media Officer

        Oct 2019 - now
  • Licenses & Certifications

    • Level 3 aware in energy awareness

      City & guilds
      Nov 2015
    • Fire warden training

      The interactive health and safety company ltd
      Jun 2015
  • Volunteer Experience

    • Assistant Media Officer

      Issued by Scottish Rugby Union
      Scottish Rugby UnionAssociated with Alastair Chivers