
Timeline
About me
B2B Tech Marketing / Partnerships / Product Marketing / Field Marketing / GTM Strategy
Education

Lycée henri iv
2009 - 2010Lettre supérieures classe préparatoire littéraire
Product marketing alliance
2023 - 2023Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level.Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.

Sciences po
2014 - 2016Master's degree international development
University of exeter
2010 - 2013Bachelor of arts (ba) english and politics first classActivities and Societies: Student Action for Refugees, European Society, Tennis Club
Experience

Student action for refugees (star)
Sept 2012 - Jun 2013Vice-president- Established strategic goals of the society for its first year of existence.- Planned and organized events (panel discussion, film screening, socials), soughtsponsorship from local companies.- Successfully promoted the Equal Access Campaign on campus (petition, radio interview): the campaign prompted the university to change its policy fees forasylum-seekers.- Managed the society’s presence online (blog and Twitter account).

Refugees international
Mar 2013 - Jan 2015ConsultantTranslation of the following field reports from English to French:- "Congolese Women: What Happened to the Promise to Protect?"- "DR Congo: North Kivu’s Long, Rocky Road to Stability"- "DR Congo: Katanga in Crisis"- "Central African Republic: No Time to Lose"- “Hidden and in Need: Urban Displacement in Southern Mali”- “DR Congo: Outdated Approach, Misplaced Priorities”French versions available online at: http://www.refintl.org/policy/field-report

Unhcr
Jun 2013 - Dec 2013Legal intern- Conducted legal analysis, mostly of European Court of Human Rights case law.- Monitored and reported Council of Europe and European Parliament activity relevant to UNHCR mandate. - Drafted speeches, informative notes and helped in the organization of various events (conferences, roundtables).-Took part in the drafting of an intervention before the European Court of Human Rights.

Akayogi
Jul 2015 - Dec 2015Communication assistant- Took part in the organization of a 500-guest conference.- Explored the corporate wellbeing market.- Developed partnerships with sponsors and universities.

Vegan eden
Jan 2016 - Mar 2016Event & marketing intern- Co-organized monthly events and welcomed hosts.- Contributed to the organization of a social media communication campaign.

Remerge - app retargeting
Jan 2017 - Aug 2020- Led the Events Marketing Strategy across 7 markets globally (US, EMEA, APAC), overseeing an annual budget of 800K - Developed and grew strategic partnerships globally, through relationship-building and content education program - Hired and managed 4 Marketing team members globally - Established the global ROI Measurement strategy and implemented a Salesforce dashboard and processes - Defined global processes and their implementation across teams: Marketing, Sales, Account Management, Partnerships - Defining the educational storytelling approach to various regions (US, EMEA, APAC) and various markets, within Europe specifically: FR, DACH, UK, RU in close collaboration with Sales and Account Management - Coordinated and executed the distribution of materials and campaigns across multiple channels: live and online events, emails, social media, outreach, LinkedIn paid ads Show less
Global Events Marketing Lead
Jan 2018 - Aug 2020Events Manager EMEA
Jan 2017 - Dec 2017

Freelance
Sept 2020 - Apr 2022Client & community engagement marketing consultant- Analyse client engagement needs and implement tailored initiatives: virtual and in-person events, client advisory board, partners reward program, client ambassador program- Work closely with Marketing, Business Development, Customer Success, and Partnerships teams to define specific needs and objectives- Coordinate and execute global incentive programs and team offsites in close collaborations with HR departments- Co-define performance metrics and provide reports

Batch
Apr 2022 - Oct 2022Field marketing manager dach- Define and own the Marketing GTM for the DACH region - Develop strategic partnerships and activate co-marketing opportunities - Execute the Field Marketing roadmap (conferences, owned events, webinars) - Work in close collaboration with the Marketing team to develop suited initiatives for the DACH market (inbound, growth, content) - Define KPIs and track ROIGTM Strategy Execution:- Events: Identifying and coordinating key events attendance and sponsorship - Content: creation of blog articles series to highlight strategic partners, and of the English newsletter - PMM: developing public speaking content for presenters and briefing internal and external parties - PR: sourcing key media and seeking C-level interview opportunities- Partnerships: developing strategic key commercial and marketing partnerships on the DACH market- ABM: initiate and coordinate top-of-funnel activation programs per region - Communication: manage communication on social media Show less

App growth summit
Oct 2022 - now- Planning and production of 5 events from 100 to 300 attendees - Content curation and coordination of 25+ speakers per event to ensure the highest quality of attendance - Implementing go-to-market strategies and establishing key partnerships for two new markets in 2023
Director of Events, EMEA & APAC
Jul 2023 - nowSenior Events Manager, EMEA & APAC
Oct 2022 - Jun 2023

Aparté
Feb 2023 - nowBusiness development
Licenses & Certifications
- View certificate

International development
Sciences po
Languages
- itItalian
- frFrench
- enEnglish
- spSpanish
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