Tamya Lu

Experience

• 

  Draftfcb

  Sept 2011 - Jun 2014

  Key Achievements:- IMC planning- Research and data analytics- Pitch win: Samsung, Levi's (as team member) Key Accounts: - F&B: Kraft/Mondelez, MengNiu Arla, Uni-president- Skincare: BDF Nivea- Electronics: Sony Key Achievements:- Project management skill (TVC, KV and IMC)Key accounts: - Kraft/Mondelez (Chips Ahoy! & TUC)

  • Planning Assistant

    Mar 2013 - Jun 2014

  • Account Executive

    Sept 2011 - Mar 2013
• 

  TLC Marketing

  Jun 2014 - Dec 2014

  Planner

  Key Achievements:- Digital and social campaign planning- Idea generation and copywriting- WeChat account management- Data analyticsKey Accounts: - Michelin, Chips Ahoy!

• 

  Wunderman

  Dec 2014 - Jan 2016

  Digital Planner

  Key Achievements:- Digital marketing skill (digital IMC, social account management, social CRM, EC strategy)- Pitch win: 淘在路上／淘旅行, Almond Roca, SwarovskiKey Account: - Auto: Jaguar & LandRover- Tourism: 淘在路上／淘旅行- B2B: Amazon- F&B: Almond Roca, KFC- Pharmaceutical: GSK- Sports & Fashion: Timberland, Levi's, Swarovski

• 

  J. Walter Thompson Worldwide

  Jun 2016 - Jul 2018

  Senior Planner

  Key Achievements:- Brand consulting skill (re-branding, brandbook, consumer profiling, IP & spokesperson strategy)- Team management skill- Pitch win: Dubai Tourism, Midea, XinTianDiKey Account: - Hospitality: IHG, Dubai Tourism- Electronic: Huawei Honor, Midea, QQ Browser- F&B: Dicos, Barilla- Pharmaceutical: Bayer- Sports & Fashion: Fila

• 

  Self-employed

  Aug 2018 - Mar 2024

  Planning Director

  Key Achievements:- Brand consulting skill (brand positioning, brand portfolio management)- UX planning (website setup)- Pitch win: Hershey's, DupontKey Account: - Skincare/FMCG: LIBAI, Kleenex- B2B: Dupont- F&B: Hershey's

• 

  Adidas

  Jun 2020 - May 2023

  • Planning, managing brand campaigns and CSR campaigns to create brand social impact• Managing brand presence on social platforms• Building and managing brand relationship with influencers

  • Brand Communication Manager

    Jul 2021 - May 2023

  • Manager, Newsroom

    Jun 2020 - Jun 2021
• 

  Isles of Bijou

  Dec 2023 - now

  Founder

  Founder of Isles of Bijou, a natural inspired jewellery business supporting Victorian aboriginal community

• 

  Co-Perform

  May 2024 - now

  Energy and Sustainability Analyst

  ● Creating and amending building energy models using HERO and similar software● Review of documentation, provision of Section J advice related to energy efficiency.● Involvement in other areas of Co-Perform’s ESD business including: WSUD/water efficiency; BESS calculations, advice on materials, etc.