Eleonora Griffante

Experience

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  Università Bocconi

  Apr 2007 - Sept 2007

  Research And Development Intern

  Benchmarking projects regarding graduate courses offered by European universities, producing detailed executive summaries with market analysis and proposals for new academic courses to be offered by Bocconi University.

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  SEPHORA

  Mar 2009 - Aug 2009

  Junior Category Manager Parfum

  • Managing the relationship with suppliers (Cosmetics and Perfumes companies)• Price decision-making and monthly merchandising plans

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  Damiani group

  Oct 2009 - Dec 2009

  Marketing Associate

  • Co-marketing and Sponshorship assistant for the Victoria Secret show in partnership with Damiani jewelries (November 2009, New York)• Assistant for events and affiliated press conferences• Promotional merchandise inventory management

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  Vodafone

  Mar 2010 - Mar 2015

  Started career at Vodafone in the Talent Program, dedicated to graduates with brilliant academic performance and international experiences.Gained a broad perspective on the business by delivering projects over different business units:• Sales and Call Center (2 months): Sales and customers facing training at the Vodafone Flagship store and Call Center in Milan• Finanancial Accounting (5 months): creation and testing of a new financial business model for no-profit company involved in Vodafone Foundation• Co-Marketing & Partnership (5 months): scouting and screening of potential partners and launch of co-branded initiatives and loyalty projects with partners as Eni, UBI Banca, Amex, Autogrill.VIDA Co-Founder, member and chairman for Italy 2012-2013 committee.Vodafone International Discover Alumni -VIDA- is an international community, created by alumni for alumni, that enables network, best practice sharing and job opportunities. It counts 12 countries and more than 500 high potential talents connected around Vodafone operating companies. Show less

  • Senior Product Marketing Manager

    Jun 2014 - Mar 2015

  • Products and Propositions Manager

    Oct 2012 - May 2014

  • CRM Specialist TeleTu

    Apr 2011 - Sept 2012

  • Graduate Program

    Mar 2010 - Mar 2011
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  Generali Global Corporate & Commercial

  Mar 2015 - Oct 2018

  Head of Marketing and Digital Strategy

  • Responsible for increasing the brand awareness of GC&C in a multi-channel environment across 9 countries and regions of Europe, Asia and Americas • Designed the clients and brokers’ journey and implemented the Net Promoter Score Program (NPS) in partnership with Medallia in 6 GC&C countries (Italy, UK, France, Spain, Hong Kong, Hungary) to improve the clients and distributors’ experience • Project lead for the design and launch of the GC&C website (www.generaliglobalcorporate.com) including content creation, CMS management (Magnolia) and SEO/SEM strategy, tracking and reporting web traffic through Google Analytics• Planning campaigns, advertising and social media strategy (LinkedIn roadmap) and management of the GC&C editorial plan • Setting up partnerships with brokers and risk management associations and organization of global market events (organized 2 FERMA Forums (Venice 2015 and Monaco 2017), the European bi-annual event with 1500+ attendees) Show less

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  Generali Italia

  Nov 2018 - Feb 2023

  Strategic Marketing Lead - Country Italy

  Brand, Digital & Content Marketing Lead• Coordinator for developing and launching the new Generali global advertising campaign: project coordinator for the localization of the brand campaign for Generali Italia with the creative and the media agency• Coordinator of content programs and social media strategies at Country level• Project lead for client acquisition initiatives, implementing a lead generation and lead management model and cross-selling initiatives• Responsible for tracking the marketing budget and monitoring of strategic KPIs Show less

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  Generali Global Corporate & Commercial

  Mar 2023 - now

  Global Head of Communication & Corporate Social Responsibility

  Leading the global development of communication and sustainability strategies to elevate Generali Global Corporate & Commercial (GC&C) positioning among internal and external stakeholders and foster a long-term commitment to sustainability, steering GC&C towards a more responsible business approach in alignment with Generali Group's strategic ambitions.