
Aaron Sporn
Market Team Lead / Product Coder

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About me
IT Systems Administrator at Optiv Inc
Education

University of Missouri-Kansas City
-Bachelor's Degree Liberal Arts and Sciences/Liberal Studies 3.75
Johnson County Community College
-Associate's Degree Liberal Arts and Sciences/Liberal Studies
Experience

Nielsen
Jan 2001 - Jan 2007Market Team Lead / Product CoderManagement: Interview prospects and supply insight to the market supervisor about potential employees. Develop and support employees through training, performance management and consistent feedback. Provide quarterly performance reports to the market supervisor for all employees. Create employee improvement plans when performance falls below expected levels and coach employees to improve procedural efficiency, quality and accuracy.Data Collection: Collect and record new consumer product information and submit information to be stored in the product database.Innovation: Assist with the creation, development and documentation of the national training curriculum. Lead special data collection projects to showcase the companies’ capability to new clients. Create the Coding Dashboard Report for time tracking. Train market team leads and market supervisors on company policy, job requirements, data collection, execution and quality assurance. Show less

PlattFormLenexa, KS
Jan 2007 - Jan 2012Support: Provide timely and courteous customer service to on-site and remote end user inquiries, tickets, emails and phone calls. Troubleshoot and resolve software, hardware, phone, mobile device, connectivity and email issues. Assist in maintenance of software licensing, configuration, operating systems, software and security updates. Organize and execute Windows XP to Windows 7 migration.Administration and Deployment: Create, maintain and deactivate user Exchange and Active Directory accounts. Deploy, refresh and purchase user workstations, devices, peripherals, mobile devices and software. Inventory and assign company assets to users. Create and update workstation images. Develop IT-related projects and see them through until completion. Communicate with hardware vendors to schedule service and maintenance calls. Install, troubleshoot and maintain audio visual equipment.Documentation: Create, revise and update instructional documentation, procedures and training materials. Show less Administration and Deployment: Create and maintain client account campaigns and billing using proprietary applications. Create and update client landing pages using HTML editors and custom-built applications. Design landing page header images for each client.Customer Service: Collaborate with other internal departments to field both scheduled workload assignments and unplanned requests. Support other teammates and regularly report to both project managers and programming team members to maintain workflow. Field account questions and issues from other departments and designate a course of action or a resolution. Act as a liaison between the client services department and programming support. Show less
Helpdesk Support Technician
Jan 2009 - Jan 2012Search4 Site Administrator
Jan 2007 - Jan 2009

FishNet Security
Jan 2012 - Jan 2013IT Support TechnicianSupport: Provide timely and courteous customer service to on-site and remote end user inquiries, tickets, emails and phone calls. Troubleshoot and resolve software, hardware, phone, connectivity and email issues. Assist in maintenance of software licensing, configuration, operating systems, software and security updates.Administration and Deployment: Create, maintain and deactivate user Exchange and Active Directory accounts. Deploy and refresh user workstations, devices, peripherals and software. Inventory and assign company assets to users. Create and update workstation images. Develop IT-related projects and see them through until completion. Communicate with hardware vendors to schedule service and maintenance calls.Documentation: Create, revise and update instructional documentation, procedures and training materials. Show less

PlattForm
Jan 2013 - Jan 2014Strategy and Implementation: Research and apply keywords to help drive website traffic and search rankings through valuable content. Create and add metadata to improve search engine visibility for relevant traffic. Develop and add relevant content ideas to increase the value of the website for consumers. Enhance website architecture and design elements to increase website usability, functionality and traffic conversion. Locate and contact potential partner websites to build an authoritative network. Promote social media elements to enhance website relevancy and brand development. Analysis and Reporting: Analyze internet traffic, website data and conversion metrics to monitor successful strategy and areas of opportunity. Leverage multi-channel data to increase value of all services provided to the client. Create monthly reports for the client to communicate future projects, analyze the effectiveness of the campaign strategy, and showcase SEO and website marketing efforts. Create conversion projection reports to forecast fiscal spend. Analyze prospective client websites and create reports to earn future business. Maintain up-to-date knowledge and adapt to fast-paced industry changes.Customer Service: Communicate the value of projects to the client and act as an industry expert on behalf of the company. Present strategy, data analysis and campaign performance to both the client and internal departments. Show less Analysis and Reporting: Track daily inquiry flow to confirm pacing goals. Analyze inquiry sources to improve and maintain the effectiveness of campaign efforts. Work as a team with the account planner to oversee accounts and provide innovative suggestions to improve campaign strategy and performance. Create inquiry conversion reports to document source efficiency. Create pacing reports to track campaign goal attainability. Review contested inquiries to examine validity of the request and credit or contest as needed. Project Management: Submit campaign creation and update requests to internal development teams based on client needs. Maintain, revise and supply approval for all ticket requests until completion. Customer Service: Maintain communication with clients and submit update requests for landing page content and product offerings. Discuss contested or credited inquiries with the client to maintain monthly billing totals. Submit agreed-upon final billing totals to the accounting department for monthly invoicing. Show less
SEO Specialist
Jan 2014 - Jan 2014Interactive Marketing Strategy Analyst
Jan 2013 - Jan 2014

Deluxe Corporation
Jan 2014 - Jan 2015SEM Account ManagerStrategy and Implementation: Develop & implement new SEM campaigns for a variety of business types. Supervise a portfolio of campaigns and apply appropriate optimization to achieve goals and objectives. Proactively identify opportunities to improve campaign performance.Analysis and Reporting: Analyze campaign data to monitor goal pacing and achievement. Create monthly and weekly reports for clients to communicate the effectiveness of the campaign. Leverage campaign data and apply appropriate optimization to increase campaign performance. Maintain up-to-date knowledge and adapt to fast-paced industry changes.Customer Service: Primary contact for all client communication. Communicate the value of campaign optimizations and present up-sell opportunities to improve performance. Present data analysis, reporting and overall campaign performance to clients. Discuss campaign strategy with clients to derive the best course of action to achieve their goals. Show less

DEG Digital
Jan 2015 - Jan 2015Digital Marketing AnalystStrategy and Implementation: Lead and execute marketing analytical strategies, web analytics implementations and multi-channel testing initiatives.Analysis and Reporting: Mine databases and build dashboards to deliver analyze and update ongoing customized marketing performance reporting. Create reports used to track and analyze trends in the marketplace, using internal and external sources. Utilize data visualization software to present findings.Customer Service: Deliver actionable marketing intelligence, enabling informed decisions supporting the client’s financial and strategic goals. Present recommendations and findings used in strategic planning, advertising, sales, and budgeting. Show less

Optiv
Jan 2015 - nowSupport and Deployment: Provide timely and courteous customer service to on-site and remote end user inquiries, tickets, emails and phone calls. Troubleshoot and resolve software, hardware, phone, connectivity, network and email issues. Train and mentor Service Desk Analyst I & II. Address issues that are escalated due to complexity. Educate internal stakeholders on use of hardware and software. Configure, deploy and refresh user workstations, devices, peripherals and software. Maintain inventory and assign company assets. Communicate with hardware vendors to schedule service and maintenance calls.Administration: Create, update and maintain light-touch scripted deployments (imaging) and software licensing. Patch operating systems and applications. Maintain changelogs. Submit change control requests. Test and onboard new hardware, operating systems and software. Physical security administration. Develop new processes for the Service Desk. Create, maintain and deactivate user domain and application accounts.Documentation: Create, revise and update instructional documentation (knowledge base articles), procedures and training materials. Show less
Sr. Microsoft 365 Administrator
Jan 2021 - nowIT Systems Administrator
May 2018 - Dec 2020Service Desk Analyst II
Jan 2015 - May 2018
Licenses & Certifications

Google AdWords
Volunteer Experience
General Committee
Issued by Big Slick Celebrity Weekend on Jan 2013
Associated with Aaron Sporn
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