Seth L.

Experience

• 

  YellowHammer Media Group

  Oct 2018 - Oct 2019

  Encourage my team to develop stronger relationships with our clients. Organize and formalize a creative process from ideation to development. Interpret Facebook and Taboola campaign data to make informed decisions about creative aesthetics. As a junior graphic designer, my responsibilities mostly included producing ad creative and copy for paid social media channels (Facebook & Instagram). I worked closely with account managers and media buyers to put together strategies for how creative should look based on client assets and guidelines. The program I used most often was After Effects, but Photoshop, Illustrator were often used as well.

  • Creative Director

    Jun 2019 - Oct 2019

  • Junior Graphic Designer

    Oct 2018 - Jun 2019
• 

  Centerfield Insurance Services, formerly Datalot

  Oct 2019 - Sept 2022

  Manager, Creative Strategy

  I manage all paid social, email, display, and native asset production for the performance marketing team of Centerfield's Insurance Division – whose verticals include auto, life, home, health and Medicare insurance. Content creation on my team is very heavily influenced by regulatory compliance measures from the legal team, market research performed by the media buying team, and advertising policies set by the verticals themselves, such as Facebook and Yahoo. My job involves organizing company communication and KPI data so that my team can quickly produce compliant deliverables designed with performance marketing and campaign growth in mind. Show less

• 

  Centerfield

  Sept 2022 - Dec 2023

  Manager, Product Design

  Lead a team of video animators, graphic designers, and copywriters to produce creative for our insurance and residential services. Organize language compliance and approvals for all internal social, email, site, and SMS. Oversee resource management for UX site scaling and production tasks for cellular carrier clients on the agency side.