Jennifer Davis

Experience

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  Dominican University

  Aug 1996 - Sept 1999

  Associate Director

  In my first professional role I expertly handled a number of essential activities involving university public relations, online presence, and national reach such as the design of new website content, development of functionality enhancements, creation and execution of public relations campaigns, and authoring of more than 300 publications on a yearly basis for a number of magazines and newsletters. I also assisted in creating speeches and presentations for the university leadership team.My key accomplishments in this role include:• Pioneering new content for printed publications, radio, and television that increased the university's public visibility by more than 200%.• Leading a major website redevelopment project that introduced a variety of new features and increased site traffic by over 300%. Show less

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  Duffy Design Works

  Sept 1999 - Apr 2001

  Director of Web Development

  At Duffy I directed the Web Development team and handled a number of essential online marketing activities including the development of SEO strategies, design and promotion of SEO-optimized websites, engineering of online advertising campaigns, and the creation of both printed and online content for key company clients. I also handled budgetary planning with a sharp focus on minimizing overhead.My key accomplishments in this role include:• Being commended by senior managers for superb project management skills that ensured completion of mission-critical projects ahead of schedule and under budget.• Playing a key role in the successful development of more than 25 websites for major clients.• Growing the Web Development department to become one of the most profitable teams for a company primarily focused on printed content. Show less

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  Aetna, a CVS Health Company

  Apr 2001 - May 2008

  Digital Manager

  In this role I oversaw a wide variety of client-focused activities for the digital media division of a major healthcare company such as daily maintenance of client websites, marketing of new services and website features, and development of innovative digital strategies to maximize brand awareness, usage of transaction-based websites, and SEO success.My key accomplishments in this role include:• Being commended by executives for constantly exceeding corporate transaction goals by increasing YOY transactions over 75%.• Achieving front-page SEO rankings for a number of major clients across a wide range of top keywords.• Leading a successful website functionality growth and promotion project that boosted health plan sign-ups for the company's largest client for three consecutive years. Show less

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  Lever Interactive

  May 2008 - Jun 2019

  Senior Vice President - Digital Media

  I am currently managing a diverse team of top digital media and SEO professionals and overseeing the execution of all major operational activities including daily service offerings, development of innovative marketing and service strategies, introduction of new industry-leading client solutions, prospecting business leads, and building strong client and industry relationships for an agency with digital media services managing more $25MM in digital media monthly spend. I am also playing a key role in the development of new mentoring techniques and growth-focused internal processes to help account executives more effectively manage clients and increase revenue.My key accomplishments in this role include:• Being recognized for exceptional performance, resulting in advancement to Senior VP in 2015 from an initial position of Digital Media Manager while passing through several other senior management positions.• Being commended for playing an instrumental role in growing the agency from 3 to 25+ employees and developing a wide range of service offerings managing over $25MM in monthly media spend in highly competitive markets.• Leading a number of initiatives that secured a number of industry certifications for the agency including Google Analytics Certified Partner, Premier Google Partner, and Bing Select Partner.• Developing the new "Click Blooms" division from the ground up which added an additional 15% to overall company revenue. Show less

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  Click Blooms

  Dec 2015 - Jun 2019

  Managing Director

  Here I am also currently managing all operational aspects of a division of Lever Interactive focused on providing cutting-edge digital media and marketing services at affordable rates for small, local, and startup businesses. I am also directing a new 3-month recruiting program that involve outreach to graduates with little to no experience and contracting their services on smaller spending accounts to help them build experience.My key accomplishments in this role include:• Building a number of new revenue streams for the division, resulting in an ongoing 15% revenue boost for the Lever Interactive parent company.• Adding a number of highly talented long-term employees to the Lever Interactive team via completion of the 3-month recruiting program. Show less

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  The Junto Institute

  Jul 2019 - May 2023

  Partner

  As a proud graduate of The Junto Institute Apprenticeship Program in 2017, I am thrilled and excited to join the team and work with the JuntoTribe and grow the amazing program of JuntoWomen. The Junto Institute is the only place where companies and their teams grow together.Through the Apprenticeship Program based on deep mentorship and emotional intelligence training, company founders become better leaders, more aligned, and effective decision-makers. The program integrates a series of classes taught by seasoned entrepreneurs and executives, mentorship from people who have "been there, done that"​, and tutoring sessions from subject matter experts. Show less

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  Aurora University

  Aug 2019 - Dec 2021

  The Academic Support Center (ASC) at Aurora University offers students a variety of instructional approaches to foster their academic growth and help them become successful, lifelong learners.As a writing specialist I assist students through the entire writing process (brainstorming, research, drafting, editing, proofreading, revision, and documentation.) As an academic coach, I can help identify any areas of study habits, not taking, reaching comprehension and design steps and programs to help students achieve academic success. Show less Business Communication This course is specifically designed to help students develop a variety effective writingskills for a career in business and other professional environments. Areas of emphasisinclude structure, style, clarity, grammar and spelling. Coursework includes theconstruction of business reports, resumes, memorandums, proposals, emails,evaluations and basic research reports. Students will learn the essentials of businessetiquette, as well as communication strategies in writing, face-to-face interaction, groupmeetings, and public presentations. Show less

  • Writing Specialist/Academic Coach

    Sept 2019 - Dec 2021

  • Adjunct Professor

    Aug 2019 - Dec 2021
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  The Digital Hawks

  Feb 2021 - now

  CEO & Founder

  As most agencies can say, we have decades of experience, we are fully certified, we have a variety of client industry experience, etc.What sets us our apart is creativity when confronted with challenges. Our desire to learn something new every day. Our ethic to be better every day. And our overall commitment to be great human beings.Simply put, you won’t work with a better group of digital marketers than our team.