Maxwell Twum-Boateng

Experience

• 

  Avenue Chemists, Accra

  Mar 2005 - Aug 2007

  Operations Manager and Special Assistant to CEO

  • Operations Management: Oversaw the operations of six pharmacies in Accra, ensuring the availability of resources for the team and that computer systems functioning effectively to support daily activities. • Staff Training and Development: Conducted comprehensive training for staff in areas such as inventory management, customer service, and daily reporting, enhancing team performance and operational efficiency. • Senior Instructor Role: Served as a Senior Instructor at the Avenue Chemists Training School, providing education and training for Medicine Counter Assistants, thereby contributing to the professional development of future healthcare personnel. • Standard Operating Procedures Development: Collaborated with consultants from Empretec to develop Standard Operating Procedures (SOPs) for all business processes, ensuring consistency and compliance across operations. • Sales Performance Leadership: In the absence of the CEO from June to August 2006, led the team to achieve one of the highest sales growth performances, with a remarkable increase of 45%, by strategically redeploying staff based on their skills and implementing promotional campaigns for near-expiry OTC products. Show less

• 

  LaGray Chemical Co ltd

  Aug 2007 - Sept 2010

  Business/Marketing Development Specialist

  • Team Recruitment and Development: Recruited and established a high-performing business development team, consisting of direct sales representatives and pharmaceutical sales representatives, to drive growth and market presence.• Onboarding and Training Initiatives: Organized comprehensive onboarding training for distributor partners across Ghana, Nigeria, and Sierra Leone, ensuring alignment with company objectives and enhancing partner capabilities.• E-Detailing Tool Development: Developed e-detailing tools for the marketing department to record client engagements and provide visibility into the sales pipeline, facilitating data-driven decision-making.• Customer Accounts Database: Built the first customer accounts database, assigning dedicated account managers to foster strong business relationships and drive customer satisfaction.• Product Launch and Market Penetration: Successfully launched a range of innovative dermatological and oral products produced locally, establishing a strong market presence and meeting the needs of diverse customer segments.• Institutional Sales Leadership: As Head of Institutional Sales, led negotiations to recruit distributors and negotiate pricing with bulk buyers, enhancing market access and profitability.• Conference Engagement: Organized and presented at clinical, scientific, and business conferences in collaboration with partners in the health sector, both in Ghana and Sierra Leone, promoting brand visibility and networking opportunities.• Product Launch Success: Responsible for the successful launch of dermatological and oral anti-infective products, serving as the B2B sales leader for pharmaceutical APIs.• Award Recognition: Honored with the Africa Innovation & Advancement Award by Frost & Sullivan in Johannesburg, South Africa, in November 2009, recognizing my contributions to innovation in the pharmaceutical sector. Show less

• 

  Servier

  Oct 2010 - Oct 2019

  • Sales Leadership and Performance: Managed a team of Medical Representatives, consistently achieving and exceeding all sales KPIs year-on-year, resulting in over 200% business growth since 2016 and generating over 1.2M Euro in sales revenue in 2019. • Recognition of Excellence: Guided team members to win accolades for best performance in sales uplifts within the Cardiovascular, Cardio-metabolic, and Internal Medicine divisions across West and Central Africa, showcasing my ability to drive high performance and motivate teams. • Retail Monitoring Application Development: Developed a retail monitoring app that enabled the sales team to effectively report on product availability and distribution across various pharmacies, providing valuable insights to clients and enhancing service delivery. • Coaching and Personnel Development: Engaged in routine coaching and personnel development, focusing on P&L management and navigating government and regulatory affairs, ensuring compliance and operational excellence. • Strategic Partnerships and Forecasting: Collaborated with local business partners to forecast orders and establish fair pricing, while building a network of key accounts and institutional partners to drive business development and growth. Show less • Government Liaison: Served as Servier's representative in all meetings with key government ministries and agencies, including the Ghana Health Service, National Health Insurance Authority, and the Food and Drugs Authority, ensuring strong relationships and effective communication regarding healthcare initiatives. • Formulary Inclusion: Successfully enlisted Servier's Cardiovascular range on major public and private institutional formularies, including the National Essential Drug Formulary and key hospitals such as Korle Bu Teaching Hospital and Komfo Anokye Teaching Hospital, enhancing product visibility and accessibility. • Distributor Coordination: Acted as a liaison between Servier and local distributors, facilitating effective communication and collaboration to optimize distribution strategies and ensure compliance with local regulations. • Market Launch Success: Successfully launched and established a strong market presence for both cardiovascular and metabolic product lines, demonstrating my ability to drive brand awareness and sales in competitive environments. • Key Account Management: Managed over 50 key customer accounts while maintaining a network of 45+ key opinion leaders across various product segments, leveraging these relationships to foster business development and enhance market penetration. Show less

  • Country Supervisor

    Oct 2015 - Oct 2019

  • Senior Country Representative

    Oct 2010 - Sept 2015
• 

  BD

  Oct 2019 - now

  • Led Geo-Expansion Drive: Spearheaded the geo-expansion initiative in West Africa, achieving over 65% growth in the private sector within the first two years, aligning with the goal of increasing market penetration.• Connected Medication Management Solutions: Designed and implemented connected medication management (CMM) solutions for two hospitals under the "Hospitals of the Future" concept, enhancing healthcare delivery.• Smart Medication Management: Introduced smart medication management solutions utilizing automation, robotics, and AI to significantly reduce medication errors in healthcare services.• BD Rowa Robots Introduction: Developed the go-to-market business case to pave way to sales and marketing activities.• Internal Software Development: Developed two internal software applications—a mapping tool and an installation verification tool—to track the total installed base in Africa, improving operational oversight.• Distributor Performance Management: Led the Distributor Performance Management Project, streamlining distribution channels by onboarding compliant distributors and offboarding non-compliant ones, resulting in over 70% improvement in operational efficiency.• Member of EMEA Associate Resource Group: Actively participated in the EMEA Associate Resource Group, fostering company cohesion and collaboration across regions.• Customer Excellence Team Member: Contributed to the EMA Customer Excellence (CX) team, developing customer journey maps tailored for West Africa, enhancing customer engagement.• First CMM Solutions Launch: Launched the first connected medication management solutions with central infusion monitoring in the MENAT region, showcasing innovation in healthcare technology.• Cross-Functional Collaboration: Engaged in cross-functional teams to drive strategic initiatives, ensuring alignment with organizational goals and enhancing service delivery across the healthcare landscape. Show less

  • Territory Manager, Medication Management Solutions, East, West and Central Africa

    Oct 2024 - now

  • Territory Manager, Medication Management Solutions, West and Central Africa

    Oct 2019 - Jan 2025
• 

  Adhoc Partnerships and Consultancy in Medtech/Technology

  Jan 2021 - now

  • Innovative Virtual Clinic Development: Designed the Minimum Viable Product (MVP) for AllRound Specialists Virtual Clinic, successfully piloting it with five physician specialists during the Covid-19 pandemic. This initiative not only demonstrated my ability to adapt to urgent healthcare needs but also laid the foundation for a scalable telemedicine solution. • Enhanced Customer Engagement: Improved customer experience by developing a seamless automated online service delivery system featuring chatbots, which increased customer engagement by an impressive 180%. This reflects my commitment to leveraging technology to enhance service delivery in the healthcare sector. • Recruitment of Medical Specialists: Successfully recruited over 50 senior medical specialists from more than 20 different specialties, ensuring a diverse and comprehensive service offering for clients across West Africa and beyond. This achievement underscores my ability to build strong networks and partnerships in the healthcare community. • Significant Consultation Metrics: Achieved over 3,800 appointment minutes for video consultations with specialists in the first year, demonstrating the effectiveness of the virtual clinic model and its potential for scaling healthcare access. • Regional Expansion of Services: Expanded telemedicine consultations to partners in Liberia and Sierra Leone, showcasing my strategic vision and ability to navigate cross-border healthcare challenges, further aligning with the company’s goals of increasing market Show less • Systems Auditing: Conducted thorough audits of operational systems across multiple organizations, ensuring compliance with industry standards and identifying areas for improvement. • CRM and ERP Deployment: Successfully led the deployment of CRM and ERP systems within corporate environments, streamlining processes and enhancing data management capabilities. • Business Report Design: Designed and implemented comprehensive business reports that provided actionable insights, supporting strategic decision-making and performance tracking. • Workflow Automation: Developed and executed workflow automation solutions that improved operational efficiency and reduced manual errors, allowing teams to focus on higher-value tasks. • Training and Development: Delivered training sessions for finance and operations teams, equipping them with the skills necessary to effectively utilize new systems and processes, thereby enhancing overall productivity. Show less

  • Co-founder | AllRound Specialists Virtual Clinic

    Jun 2017 - now

  • Technology Consultant | MyGee Health Solutions

    Feb 2024 - Feb 2024

  • Technology Consultant | Rodina pharmacy

    Aug 2023 - Aug 2023

  • Business Development and Implementation Consultant | CereSys Associates Consulting

    Mar 2015 - Aug 2023

  • Technology Consultant | EmerySante Ltd

    Jan 2021 - Jan 2021