Sarah Zagorski

Experience

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  Mindshare

  May 2011 - Aug 2011

  Media Planning Intern

  • Experience: Government (US Marine Corps), Tourism (US Virgin Islands Tourism) • Assisted with managing and updating flowcharts and print positioning reports • Analyzed MRI data to develop target insights • Tracked insertion orders and invoices, assisted with billing reconciliation

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  PHD

  Jan 2012 - May 2012

  PHD Grady College Creative Collective Research Partnership

  Worked in conjunction with the New York PHD Worldwide office on a research assignment to develop insights about media usage among Millennials."PHD USA, an Omnicom Group agency, will host a six-month fellowship to provide 5 Students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focus on the growing convergence between public relations, marketing and advertising."• Selected as one of five students to participate in pilot partnership program with PHD Worldwide • Conducted primary and secondary research on Millennial consumers, analyzed and identified behavioral trends • Traveled to New York to present results to over 35 Omnicom Media Group executives and clients• Program received national recognition in AdWeek (http://www.adweek.com/news/advertising-branding/georgia-phds-mind-137996) Show less

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  Media Storm

  Aug 2012 - Nov 2014

  • Dedicated Accounts: Entertainment (Mohegan Sun Resort & Casino), Tourism (Connecticut Office of Tourism) • Served as a primary point of contact for accounts, coordinating between internal departments, partner agencies, and clients• Assisted in planning, negotiating, and buying activities, delivering cost effective media plans and added value opportunities • Compiled and presented strategic media recommendations, post-campaign performance to clients• Analyzed competitive landscape, demographic and psychographics of target audience, to identify insights and report on trends• Maintained various campaign flowcharts, project timelines, creative delivery schedules, and budget tracking documents• Responsible for training and delegating workload to a team of 2 Planning Coordinators Show less • Dedicated Accounts: Tune-in (The Hub), Retail (Loehmann’s), Tourism (Connecticut Office of Tourism) • Assisted in the creation and revision of media plan presentations• Built relationships with vendors to maintain partnerships and develop agency POVs• Created media purchase authorizations for clients and insertion orders for media vendors (Broadcast, Print, OOH, Digital)• Collaborated with the new business team to aggregate research and develop presentation materials for pitches Show less

  • Strategic Planner

    Aug 2013 - Nov 2014

  • Planning Coordinator

    Aug 2012 - Aug 2013
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  LIN Digital

  Dec 2014 - Dec 2015

  Account Manager

  • Managed over $1MM in display campaigns across 15 LIN Media/Media General stations nationally• Coordinated with buying/planning and sales teams to develop campaign strategy to grow new and existing business• Oversaw campaign set-up, execution, and optimization for up to 60 campaigns at a time• Coordinated with internal creative and operations teams to ensure that campaigns are trafficked accurately and on time • Developed and maintain relationships with clients by acting as day-to-day point of contact regarding all campaign concerns• Recommended shifts in strategy and spend based on key performance indicators including CTR, impressions, and conversions• Upsold campaign extensions, add-ons, and renewals by providing excellent customer service to clients Show less

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  Quantcast

  Dec 2015 - Jan 2017

  Account Manager

  • Focus on servicing brands in a variety of categories including QSR, Tourism, Home and Commercial Services, Retail and E-commerce, Financial Services • Ensure success of current live business by delivering strategic solutions and customer support in order to cultivate partnerships and retain/grow book of business (exceeded quota quarter over quarter consistently - from 102% - 127% of goals) • Serve as the liaison between external clients (agency account teams and client direct) and internal teams (sales, campaign analytics, and technical specialists)• Responsible for understanding and uncovering client's business goals and objectives and consequently recommending appropriate product solutions to help satisfy client needs and expand their business• Provide thought leadership by delivering forward-thinking audience, campaign, and industry insights that lead to scaling opportunities and upselling of new products and services• Lead the presentation of Quarterly Business Reviews, campaign performance, and post-campaign analyses to influence overall account strategy and ensure continuous renewal/incremental revenue• Responsible for launching Austin Office initiatives including Data for Good, GRIT (Women in Technology) Show less

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  Alliance Residential Company

  Feb 2017 - Dec 2018

  Marketing Strategist

  • Responsible for all strategic initiatives including new business pitches to large investment firms (J.P. Morgan, USAA, Prudential, AIG) public relations efforts, consumer insight research, and integrated media plans and promotional campaigns ranging from $15,000 to $250,000 (portfolio size: 400+ properties)• Responsible for collaborating and consulting with development and operations teams to ensure alignment across positioning, messaging and tactical executions including PPC/SEO, display, social media, reputation management, content strategy• Charged with spearheading several portfolio wide initiatives including program development, client education pieces, standing quarterly business reviews, developing consumer personas Show less

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  Greystar

  May 2019 - now

  • Senior Manager, Marketing

    Dec 2022 - now

  • Manager, Marketing

    Aug 2021 - Dec 2022

  • Senior Associate, Marketing

    May 2019 - Aug 2021