Swapnil Sinha

Project Leader/Business Analyst

2000 followers

Gurgaon, Haryana, India

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Timeline
Skills
Web analytics
Analytics
Crm
Online marketing
Business development
Management
Direct marketing
Team leadership
Social media
Omniture
Marketing
Leadership
Start ups
Cross functional team leadership
Seo
Segmentation
B2c marketing
Media analysis
Sem
Google adwords
Analysis
Leading cross functional teams
Online marketing
About me
Current Role: Heading the Marketing Analytics practice for Google in India and South East Asia cluster. Technical Competencies: Web Analytics, Digital Marketing, Campaign Analytics, Marketing Attribution, Omnichannel Strategy, Customer Relationship Marketing, Team Management, Customer Experience , UI / UX Thought Leadership: Speaker at various digital & marketing forums/conferences including Omniture Global Summit, Ad:tech India, Click Asia Summit, Zee MELT and various Google sponsored Conferences
Education
- Delhi Public School
  -
- University of Utah - David Eccles School of Business
  -
  MBA
  Activities and Societies: Co-founder - International Business Students Association, Business Review Article on data strategies for online businesses
- Jitesh Vlog
  -
  BE Computer Science
Experience
- Tata Consultancy Services
  Jan 2001 - Jul 2005
  Project Leader/Business Analyst
  Led various flagship BI projects for Eli Lilly in Indianapolis, GE Healthcare in Milwaukee and GE Rail in Chicago
- GE
  Jun 2006 - Aug 2006
  Summers
- Omniture
  May 2007 - Jul 2008
  Web-Analytics Consultant
  Provide consumer behavior tracking solutions to online companies. Handle relationships with top companies within media vertical.
- Yatra Online Ltd.
  Feb 2009 - Aug 2010
  Head - Direct Marketing & Analytics
  Web Analytics, Marketing Analytics, CRM Initiatives, Direct Marketing, Online marketing
- Hewlett Packard Enterprise
  Aug 2010 - Apr 2012
  AVP - Marketing Analytics
  Lead teams across the following functions:1.Web Analytics: Strategy and Governance2.Media & Campaign Analytics: Marketing effectiveness, ROMI, Social Media3.CRM / Installed Base marketing: Customer segmentation, targeting strategies
- Google
  Apr 2012 - Mar 2014
  Conversion Manager - India
- Google
  Jun 2014 - now
  Responsible for all aspects of Online measurement and Attribution for the two markets. Pan-India role to Evangelize Web Analytics, Attribution, Customer Experience
  - Head of Marketing Analytics, Consumer Insights & Media Measurement
    Dec 2020 - now
  - Head of Measurement & Attribution - India & South East Asia
    Jul 2017 - Dec 2020
  - Head of Measurement & Attribution - India & Indonesia
    Mar 2016 - Jul 2017
  - Senior Conversion Manager
    Jun 2014 - Feb 2016
- University of Utah - David Eccles School of Business
  Sept 2022 - now
  Advisory Board Member
- LinkedIn
  -
  APAC Director of Insights
Licenses & Certifications
- Blended Professional Certificate: Chief Digital Officer
  MIT Professional Education
  Dec 2023
  View certificate
- Leadership & Innovation
  MIT Professional Education
  Mar 2024
  View certificate