Derek Fletcher, CPTD

Experience

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  MarketStar

  Aug 2017 - Oct 2024

  In this role, I'm leveraging my skills in organizational development to foster partnerships between MarketStar and leading educational institutions. My focus is creating career mobility opportunities for diverse community groups via accessible education.- Established the Tech Sales Pathway for high school students in Utah in collaboration with multiple stakeholders. Celebrated the graduation of 32 students from this pathway as of Spring 2023.- With a $600k grant from Talent Ready Utah, I developed a 45-hour tech sales program in partnership with Utah State University Extensions, securing the program's sustainability for 2 years.By aligning community growth initiatives with organizational development strategies, I'm facilitating skill growth and career progression for a broad spectrum of community members. Show less In this multifaceted role, I leveraged organizational development principles to enhance team performance and productivity.New Sales Team Trainer: Crafted and facilitated a standardized training program for 14 new sales teams at MarketStar, leading to improved onboarding and ongoing adaptation.- Established training consistency across teams- Updated curriculum with latest industry strategiesDirect Sales Training Manager: Refined sales processes and managed training for 15 diverse teams, with a structured methodology that drove effectiveness.- Worked with management to determine training objectives- Employed various training modes for maximized impactLeadership Training Manager: Developed a comprehensive training program for MarketStar's front-line managers, identifying skill gaps and facilitating cross-functional collaboration.- Designed a 19-hour program increasing training engagement by 42%- Monitored the progress of 140 front-line sales managers Show less Championed the development and execution of an innovative sales training program, using a strategic approach grounded in the principles of organizational development to nurture and develop new sales representatives in their first quarter on the sales floor.- Reduced attrition by 32% for new hires within their first year, reflecting the effectiveness of the training program in both imparting sales knowledge and fostering stronger integration into the organizational culture and work processes.- Pioneered a new, structured training program that embraced organizational development principles, improving onboarding processes and laying the groundwork for long-term talent development.- Successfully led and mentored a team of 15 new sales representatives to surpass expectations and achieve over 300% of their quota, illustrating the impact of an organizational development-oriented approach in enhancing individual and team performance. Show less Became an expert in digital media and advertising within several verticals. Reached out to potential prospects to discuss business needs and solutions to maximize profits. Became a mentor to new and struggling sales reps and coached learned how to teach and develop others. Developed the programs first mentoring program.• Was a proven sales leader by achieving 150%+ quota attainment in 2018.• Made a minimum of 100 outbound sales calls and emails to potential prospects on a daily basis.• Educated prospects and developed solutions for their needs using AdRoll's advertising solutions• Mentored and coached 9 sales reps to meet or exceed quota Show less

  • Community Growth Program Manager

    Jan 2022 - Oct 2024

  • Corporate Training Development Manager

    Jul 2019 - Jan 2022

  • Sales Training Manager / Team Lead

    Apr 2019 - Jul 2019

  • Inside Sales Representative

    Aug 2017 - Mar 2019
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  Energy Exemplar

  Oct 2024 - now

  Senior Talent Development Partner