Eric Wall, CCUE

Experience

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  Leslie Advertising

  Aug 1999 - Feb 2000

  Intern and Contract employee
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  SC Telco Federal Credit Union

  Feb 2000 - May 2004

  Marketing Coordinator
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  WACHOVIA Bank

  May 2004 - Feb 2005

  Financial Specialist
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  Carolina Foothills Federal Credit Union

  Feb 2005 - Oct 2008

  VP of Development

  • Started and managed the credit union's marketing department.• Managed new branch location research, site placement, and design-build processes during a Presidency vacancy.• Developed branch interiors consistent with the credit union’s marketing brand.• Implemented Compass, the credit union’s Intranet site, enhancing internal communication channels.• Utilized Marquis’ MCIF system for targeted market segmentation and reporting.• Directed member and staff surveys to refine mission statements, realign core values, and establish branding strategies.• Cultivated a partnership with CareerBuilder.com to optimize employee recruitment efforts.• Led SEG recruitment initiatives, resulting in a 19% increase in partner companies and expanded charter areas. Show less

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  Riverside Baptist Church

  Oct 2008 - Jul 2011

  Administrator

  • Led budget planning and managed expenditures to ensure alignment with receipts as well as directed management of member contributions and billing processes.• Managed personnel issues, processed payroll, and ensured prompt and accurate payroll reporting to federal and state agencies.• Negotiated business contracts on behalf of the church for remodeling, roofing, mechanical maintenance, and other areas as needed.• Served as staff liaison for committees including Personnel, Budget and Finance, Building and Grounds, Outreach, Furnishings, and others as requested.• Managed ACS software and led the redesign of the church website.• Designed promotional materials and redesigned the church logo to implement brand standards, ensuring effective communication of messages from various church leaders and consistent image promotion.• Led event planning for community outreach initiatives, church policy development to realign with congregation needs, and employee evaluation processes to document performance effectively. Show less

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  Bank of Travelers Rest - Member FDIC

  Jul 2011 - now

  • Provide strategic analysis of marketing initiatives and author strategic plans encompassing marketing, advertising, public relations, corporate philanthropy, and CRA activities.• Direct advertising placements to promote the bank’s image through its people rather than its products, while leveraging media communication to enhance community awareness of brand, products, and services.• Track and ensure charitable giving are in compliance with bank-wide CRA commitment, including qualified investments, volunteer activities, and sponsorships that enhance community involvement, recognition, and philanthropic efforts.• Lead public and media relations, strategically positioning the bank as an expert in the community as well as facilitating internal and external communications.• Develop and manage budgets for advertising, printing, and contributions.• Provide excellent customer service to internal and external customers, addressing inquiries and resolving issues.• Stay current with market trends and design innovations, continuously updating knowledge to provide the best service and advice to customers. Show less • Established and lead marketing department, directing brand presence, image, and delivery for a 10-branch network and subsidiaries in mortgage and wealth management.• Lead implementation of Finastra's MCIF, Touché Analyzer, and CRM Prosper products, while conducting targeted sales and service training focused on CRM integration.• Directed conversion communications for credit card and online banking platforms.• Expanded residential customer base by implementing targeted marketing strategies and personalized service.• Communicated effectively with team members to achieve operational goals.• Maintained a high-quality showroom, ensuring an aesthetically pleasing environment for customers.• Oversaw sample library, keeping it organized and up-to-date with the latest materials and products.• Offered creative and innovative design ideas to customers, enhancing their experience and satisfaction. Show less

  • Senior Vice President and Marketing Director

    Dec 2020 - now

  • VP, Marketing Director

    Jul 2011 - Dec 2020