Alessia Bernava

Experience

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  Iltepromo srl

  Jun 2005 - Dec 2006

  Account

  Editorial and promotional projects, loyalty programs.Main Clients: Mattel, Wind, British and American Tobacco, Casa Editrice Universo, Cairo Editore.

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  TRUE COMPANY

  Jan 2007 - Dec 2020

  Integrated campaigns, ATL, BTL, digital & social, events, loyalty, new business, production, media planning & buying.Main clients: Campari (Braulio, Zedda Piras, Wild Turkey), Dole, Bayer, Alfasigma, Findomestic. Communication strategy, communication plans, media mix and media planning, budget management, new business.Traditional and on line communication.Main clients: Chicco, Purina, Galderma (Cetaphil, Nutragent, Onilaq), Ibsa, Ortoromi, Valfrutta, Regione Lombardia.

  • Account Director

    Oct 2017 - Dec 2020

  • Senior Account

    Jan 2007 - Oct 2017
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  Well&Well Srl

  May 2007 - May 2009

  Owner

  Beauty Tech & Holistic Wellness.- Clients Management.- Budget Management.- Team Leader.- New Business and Sales.

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  Different

  Dec 2020 - Jan 2025

  Account Director

  - I coordinate the synergistic work of all the units of the agency: PO&PR, events, loyalty, market research, media, data analysis and production.- I head, train and grow up a dedicated team of Accounts of different seniority.- I am responsible of forecasting and planning yearly and quarterly, of allocating and monitoring clients' budgets and spendings and of overseeing agreements.- I identify and develop growth opportunities both for existing clients and prospects: up-selling, cross-selling, new business and sales.- I preside over both international brands and products launches in the Italian market and international integrated campaigns requiring different outputs in different countries.Main clients: Almond Board of California, Cassina, Douglas, La Settimana Enigmistica, Tigotà, Roche. Show less

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  150UP

  Feb 2025 - now

  Head of Growth