Aparna Ghosh

Experience

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  S&S Associates

  Feb 2008 - Sept 2009

  Research Associate

  • End-to-end recruitment activities involving sourcing of resumes to candidate coming on board.• Taking preliminary interview of candidates to assess the candidate's suitability, attitude, academic & professional qualifications as well as communication skills.• Also have the ability to be creative in terms of the hiring sources and device strategies to generate candidate leads from both traditional / nontraditional sources. • Conferring with senior leadership to identify staffing needs, and search assignments. Show less

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  SIS Infotech India

  Jan 2010 - Jun 2010

  Content Writer

  Collecting data from various sources, creating business reports, editing and proof reading.

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  Minglebox.com

  Jul 2010 - Oct 2014

  • Marketing Communications – Responsible for all marketing communications (internal and external)• Collateral Creation – Creating marketing collaterals such as power points, case studies, fact sheets, white papers, sales support documentation etc. • Market Research – Responsible for market research, data mining and competitor analysis• Lead Generation Activities – Email Campaign Management, Product Demos, Webinars, LinkedIn Promotion and creating monthly newsletters for lead generation• CRM Management (Sugar CRM) – Setting up the CRM process, ensuring leads are being entered in the CRM and following up with sales for regular CRM updation• Global and Domestic Sales team support- Working with global and domestic sales teams to offer them support in generating leads and collateral creation • Event Management – Conducting events for the company, participating in education expos and setting up the booth from scratch• Vendor Management – Maintaining relationships with external vendors Show less • Writing and editing web content that can be read by search engines and online audiences.• Handling a team of 20 content writers.• Reviewing website regularly to ensure content accuracy, timeliness, and relevance.• Anticipating emerging trends, technologies, needs, and potentialities as they pertain to the organization.• Overseeing site maintenance and development.• Creating business mailers and press releases. • Sound writing, report preparation and presentation skills.• Maintaining sound relations with clients and collaborative partners.• Marketing and promotions experience.• Ensuring high quality assurance standards.• Sound knowledge of data protection and plagiarism.• Excellent negotiation, organizational and multi-tasking skills.• Ability to manage budgets.• Completed Yahoo Project successfully. Show less

  • Marketing Manager

    Aug 2013 - Oct 2014

  • Web Content Manager

    Jul 2010 - Aug 2013
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  Eukleia Technologies (ApnaComplex)

  Dec 2014 - Jul 2015

  Marketing Communications Manager

  Marketing Communications – Creating product and service brochures, white papers, ad copy, newsletters, web copy, thought leadership and by-lined articles, newsletters, press releases, presentations, case studies, bios, invitations, and email campaigns. Lead Generation - Conducting email campaigns , product demos, creating monthly newsletters and cold calling for expanding database. Event Management – Conducting promotion events and participating in property expos for improving brand awareness. Social Media Management – Active blogging for increased inbound traffic, regular Facebook and LinkedIn Posts to increase inbound leads. CRM Management (Fogbugz) – Setting up the CRM process, ensuring leads are being entered in the CRM and following up with sales for regular CRM updationSales Support- Working with sales teams to offer them support in generating leads and collateral creation Vendor Management – Working closely with an external design team and a digital marketing agency to improve online brand presence. Show less

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  Manipal Global Education Services

  May 2016 - now

  Head Of Content