Dora Andreeva

Experience

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  Refan Italia

  Nov 2004 - Jan 2009

  Innovation Manager

  • Prepared annual plan for new product development and reports (monthly, yearly) on plan realization. • Collaborated with research professionals to conduct primary research. Analyzed secondary research to develop effective strategy and direction.• Worked closely with formulae developers and laboratories during product development to ensure that products and services met market needs and were executed on time and on budget.• Coordinated all activities leading to new product development (including packaging decision, pricing and presentation).• Issued info-bulletins, instruction manuals and Power Point presentations for the new products.• Worked closely with Trade Show managers to develop regional and national trade show strategy and execution plan.• Led weekly cross-functional team meetings leading up to each event, solving logistical issues and coordinating preparation with up to 10 individuals from multiple divisions.• Maintained in-depth project plans including detailed Excel workbooks with continually updated task lists, contact lists, deadlines, and budgets.• Set rigorous targeted goals for new product launches and topical initiatives. Cultivate and maintain relationships with key associations and key account customers.• Exceeded annual business case plans with the successful launch of over 50 new products. Show less

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  TED BED EAD

  Feb 2009 - Jul 2011

  Marketing Manager

  • Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases; formulate new offers and promotions.• Lead team in launch of new products and product lines, including customer identification, sales planning, channel mix, pricing, promotion, and franchise.• Directed formation of E-based capabilities, including web-site, e-sales, social e-media profiles.• Supervised in-house and outside agency creative staff in developing logos, website, promotional materials, catalogues.• Prepared strategic and business plan communications for presentations to CEO, partners, and employees.• Spearheaded all planning activities from concept to execution. Handled all budgeting, ensuring to quality while consistently coming in under budget.• Responsible for developing marketing plan and driving all marketing products and programs for the $20 million manufacturing company. Instrumental in making the Export segment the fastest growing in the company.• Coordinated simultaneous advertising campaign and multiple marketing campaigns including case studies, product and program brochures. • Conceptualized and designed comprehensive training and sales materials to field sales. Show less

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  IDEYA Projects Ltd

  Sept 2011 - Oct 2015

  General Manager

  • Develops corporate marketing strategies, brand management, product management, innovation projects, website concept and development, TV advertising, social media marketing.• Provides sales consulting and mediation.• Assists in managing international projects (manufacture outsourcing, machine building outsourcing, software development, and new product development).• Finds potential clients and initiate contact, on behalf of the contracted customer. Provides customer service, on request.• Conducts market researches, analyzes industry trend, and oversees opportunity identification and evaluation. • Complete brand development (logos, web-site, brochures, social media, presentations).• Exhibition preparation and participation.• Storage software testing and administration.• Translation of documents. Show less

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  TED BED EAD

  Oct 2015 - Jan 2021

  Director Strategic Marketing

  MARKETING OBJECTIVES Successfully leading the project for company rebranding, with coordination between all respective departments. Responsible for brand formulation and corporate guidelines implementation on all levels of the company and market.Developing marketing plans and programs for each product and the brand as a whole; directing promotional support to obtain turnover increase of 5% per year. Maintains relations with customers by organizing and developing specific customer-relations programs; determining company presence at exhibitions, annual meetings, trade associations, and seminars. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.Influences present and future products by determining and evaluating current and future market trends. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. BRAND BUSINESS DEVELOPMENTResponsible for the business development of strategic markets for the brand (Hungary, Croatia, Czech Republic and Slovakia, Romania, Malta, Maldives, Canada, India). Outlining detailed plan for marketing activities with respective budgets and monitoring its execution by the responsible staff.Leading brand introduction and promotion in focus channels (furniture chains, hypermarkets, hotels, DYI, digital platforms).Measuring and analysing the direct impact of the activities on turnover and market share, going up to 35% per year per market.Identifying new business opportunities and trendy products for the respective channels. Working with Innovation department and Product Manager to formulate and implement the design.Frequent travelling to meet with key account customers and strategic partners like Kaufland, Metro, Praktiker, XXXLutz, EMAG, Mobelix, Momax, Canadian Tire.Negotiating and contracting new customers, organization of trainings for key accounts. Show less

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  IDEYA Projects Ltd

  Jan 2021 - Sept 2022

  Joint Chief Executive Officer
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  LEADER 96 Ltd

  Jul 2021 - Feb 2023

  Head of Corporate Marketing

  Leads and guides the efforts of the marketing department.Designed and executed full rebranding of the company.

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  Bon OOD

  Feb 2023 - Aug 2023

  Head of Marketing

  Leads and guides the efforts of the marketing department.

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  Miastoto Ltd

  Oct 2023 - Oct 2024

  Marketing Director

  Leads and guides the efforts of the marketing department. Design and implements effective strategies to create awareness for the company's business activities.

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  TED BED EAD

  Jun 2024 - now

  Head of Strategic Development