Martin Maina

Experience

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  Nairobi Bottlers Limited

  May 2015 - Jul 2024

  .Achieve monthly revenue and volume area budget..Enforce high distributor standards through weekly meeting and reviewing distributor operating standard DOSA. Grow and maintain distributors' finacial capacity through proper book keeping, monthly, weekly and daily planning and effective route to market planning and execution..Develop and evaluate strategies aimed at improving execution, market development, distributor operating standards volume/ revenue growth..Implement strategies aimed at expanding distribution and proper route to market management..Coordinate, review and draw action plan for all route to mar activities..Develop and implement distribution standards that will support and oversee route to market effectiveness..Monitor distributor's working capital through monthly investment assessment to avaoid diversion of funds amd ensure distributors monthly business growth..Oversee all activities pertaining Coca-Cola in assigned area..Listing new product to the distributor. Show less Duties:1. Keeping a customer database by ensuring constant scanning of the existing coolers in the area and updating the system2. Maintaining and safeguarding company assets given to customers especially company coolers3. Maintaining stock level at the distributors warehouse by ensuring the distributor buys from the company and sends the check on time4. Ensuring customers buy and stock the brand in their outlets. Also ensure that the distributors sales representatives distribute soda’s to all customers5. Recruiting new customers by convincing them to buy our brand6. Making the company visible by attaching posters, distributing table sets and mats to customers7. Meeting the set targets on volume, red and V-Track8. Participating in company sponsored events when called upon to9. Reporting to area retail manager Show less Duties:1. Keeping a customer database by ensuring constant scanning of the existing coolers in the area and updating the system2. Maintaining and safeguarding company assets given to customers especially company coolers3. Maintaining stock level at the distributors warehouse by ensuring the distributor buys from the company and sends the check on time4. Ensuring customers buy and stock the brand in their outlets. Also ensure that the distributors sales representatives distribute soda’s to all customers5. Recruiting new customers by convincing them to buy our brand6. Making the company visible by attaching posters, distributing table sets and mats to customers7. Meeting the set targets on volume, red and V-Track8. Participating in company sponsored events when called upon to9. Reporting to area retail manager Show less RESPONSIBILITIES:1. Order Generation at OCCD•Ensure that OG is achieved at distributor level as per set targets and as per sell out•Manage and follow up on OG recon i.e. settlement, returns2. Accounts Receivables Management•Ensure that the distributor has a clean account with NBL with no outstanding monies3. DOSA Implementation and Maintenance• Implement and maintain the new DOSA standards for any consolidated MDC4. OCCD Health and Stock cover days • Ensure the OCCD financial health is as per policy and that the level of investment required is maintained and managed5. Quality Management• Maintain Product and Package quality as per The Coca-Cola Company’s Quality Standards with focus on Stock rotation Show less RESPONSIBILITIES1. Supervise and coach Area Developers (AD’s) (8 of them)• Ensure they report to work on time• Generating OG’s among sales representatives• Ensure they have sent stocks and sale out on time• Ensure they meet the set targets on red (50%) and V-Track (90%)• Take their scanners for downloading 2. Trade and Outlet Execution• Execution of trade against picture of success (PicoS), RED. • Activate Promos and other trade initiatives.• Drive horizontal expansion through new outlet opening.3. Sales and Market share growth • Monitor route coverage by the distributor.• Identify and realize sales opportunities within NARTD.• Drive sales volume growth and achieve assigned sales targets.• Manage Sell Out - address any gaps to ensure no OOS at retail.• Monitor competition and develop response strategies.4. Outlet Development• Supports the front line staff in building strong relationships with each customer.5. Reporting to Regional Sales Manager (RSM)• Compiling reports and sending them via email and whatsapp• Answering to queries regarding the Kajiado region• Attending regional meetings to discuss on how to push OG’s6. Clearing stocks from MDC’S through stock pressure at retail hence Show less

  • Area Distributor Manager

    Aug 2017 - Jul 2024

  • Sales Representative

    May 2013 - Jul 2024

  • Area Distributors Manager

    Jul 2017 - Sept 2019

  • Acting Area Distribution Manager

    Nov 2015 - Dec 2015

  • Acting Area Retail Manager (ARM):

    May 2015 - Jul 2015
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  Coca-Cola Beverages Africa - Kenya

  Sept 2019 - Jul 2024

  Area Sales Manager
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  Mabati Rolling Mills Ltd - Member of the SAFAL Group

  Jul 2024 - now

  Regional Sales Manager