Moti Levi

Moti Levi

Intelligence Analyst and Researcher

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  • Timeline

  • About me

    Product Data Analyst @ Afimilk | Power BI | SQL | DAX | Power Query | Qlik

  • Education

    • Ben-Gurion University of the Negev

      1999 - 2003
      Bachelor of Arts - BA Middle Eastern Studies

      Main Concentration: Textual Analysis, Islam, Middle Eastern Languages and Literature

    • Ben-Gurion University of the Negev

      2008 - 2013
      Master of Arts - MA Middle Eastern Studies

      Main Concentration: Interdisciplinary Studies on topics related to the Middle East, focusing on theories from the fields of Political Science, Sociology, Anthropology, and Philosophy.

  • Experience

    • Israeli Military Intelligence - Unit 8200

      Jan 1994 - Apr 2022
      Intelligence Analyst and Researcher

      Job functions included:• Using BI tools and data analytics to identify trends and changes in massive population, groups and organizations.• Drawing conclusions and translating data into insights based on information processing, using BI or other varied databases.• Using and developing multiple segmentations for data analysis.• Responsible for collecting, analyzing and making decisions using overt and covert intelligence. • Monitoring, collecting and analyzing military intelligence-related information from various sources. • Applying data analytics techniques to transform monitoring, decision making, readiness and operations.• Using BI tools to transform data into actionable insights using that inform decision making.• Developing and implementing early warning systems that are capable of detecting terrorist threats. • Improving data collection and data quality by characterizing and creating queries in BI systems.• Using data analytics and text analysis techniques to detect terrorist threats. Show less

    • Afimilk Ltd

      Apr 2022 - now
      Product Data Analyst

      - SQL - DAX (Power BI)- Power Query- Identify market segmentation - app usage analysis (e.g., engagement time, FTVs, Conversions, Stickiness, Sessions).- App's onboarding analysis- creating alerts, and reports in Power BI - product sales analyses- Customers segmentation- optimizing data- Develop BI tools- Create data dashboards, graphs, and visualizations primarily using Power BI, with occasional use of Qlik.- manipulate, and analyze complex data sets- Managing the Usage Data Collection, guiding R&D on implementation- Define KPI's- using a variety of data sources such as CRM, ERP, DHW, GA4 (Big Query), Azure- Collaborate with various departments (Product, CFO, Sales VP, Customer Support, Marketing, Management, IT, R&D) Show less

  • Licenses & Certifications

    • What is competitive intelligence and what it should include

      Udemy
      View certificate certificate
    • Bi - Qlik Sense Developer

      Qlik Israel
      Jun 2025
    • Using Social Media For Competitive Intelligence (CI)

      Udemy
      Mar 2022
      View certificate certificate
    • Complete Introduction to Business Data Analysis

      Udemy
      Feb 2022
      View certificate certificate
    • Certified Data Analyst

      Product Experts
      Apr 2021
    • Qlik professional

      Qlik Israel
      Jun 2022
  • Honors & Awards

    • Awarded to Moti Levi
      Intelligence Analyst and researcher IDF 2019 Served as a Threat Intelligence Analyst in northern Israel, using BI tools to identifying trends and changes in groups and organizations.
    • Awarded to Moti Levi
      Intelligence Analyst and Researcher IDF 2015 Acted as Threat Intelligence Analyst Researcher specializing in analyzing data for the purpose of detecting terrorist threats, groups, and organizations.
    • Awarded to Moti Levi
      "Creative Thinking" Award IDF 2012 Winner of the Unit 8200
    • Awarded to Moti Levi
      "Creative Thinking" Award IDF 2010 Winner of the Unit 8200
    • Awarded to Moti Levi
      Outstanding Soldier Unit 8200 2010
    • Awarded to Moti Levi
      Training Courses IDF 2008 Taught advanced-level intelligence training courses in Unit 8200.
    • Awarded to Moti Levi
      Unit Leader IDF 2004 Served as Head of the Intelligence Collection and Analysis Unit in southern Israel.