Ornella Medeiro

Experience

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  Integration Sales Agency Apart

  Mar 2008 - Apr 2009

  Sales Support and Temporary Apartment Market Development

  Provide comprehensive support to the sales team in developing and expanding the market for temporary apartments. My responsibilities include:Website Development: I collaborate with the team to create and maintain a user-friendly and informative website that effectively showcases our temporary apartment offerings and attracts potential customers.Email Marketing: I craft and execute targeted email marketing campaigns to reach potential customers, promote our services, and drive bookings.Content Creation: I develop engaging and informative content, including blog posts, social media updates, and website copy, to educate potential customers about the benefits of temporary apartments and our company's offerings. Show less

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  Farmacity S.A

  May 2009 - Mar 2020

  Lead the set-up of brand strategy ensuring consistency across touchpoints and regions, with the goal of improving brand awareness and preference. Definition of Farmacity brand mission, values, and positioning through an interactive workflow across company terms and leadership, including all brand communication channels, all online (e-commerce for each business) and offline. Coordinate the work between the agencies (media paid, digital, e-commerce, advertising) and all internal stakeholders to refresh Farmacity, SIMPLICITY and GET THE LOOK brand guidelines in order to reflect the define positioning and business goals.In charge of P&L advertising: $40MM anual for 4 brands. 50% of diigtal invest. Omnichannel strategy (307 brick and 1 online store)I also take on other brand responsibilities for the company, such as coordinating research, audience analysis, and media benchmarking. I worked closely with IT team, and Kantar company on ROI models for each Brand awareness effort. Show less Lead Marketing Communication for all brands (Farmacity, SIMPLICITY, Get The LOOK, QUELL) Advertising: Content labs creation to raise the bar in quality, saving money, and get speed. Media Planning & Strategy: Aling brand campaign objetives and define media strategy. Work closely with media agency and main digital media partners to sign strategic deals (Google, Facebook, twitter, Clarin)Measurement:Create a RTM Dashboard to measure common Kpi's across the campaign. Implement social listening report to turn insight into brans strategies. Identify digital Roi.Budget:50% digital and 50% tradicional invest. 36MM anual Big events & sponsorship: creator of Chicas en Roller. 5000 people came each year to partipate. more than 19 sponsorships betweent beauty, personal care and health. The event had increased 26% lift brand recognition and 3 point in Care awareness. Show less

  • Branding & Communication Manager

    Feb 2018 - Mar 2020

  • Media marketing Manager

    Jan 2015 - Feb 2018

  • Senior Trade Marketing Manager

    Feb 2011 - Jan 2015

  • Visual Marketing

    May 2009 - Feb 2011
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  OM House

  Mar 2020 - Jul 2022

  Wellness Business Developer

  Health & Wellness StrategistSales and Marketing Specialist.Stay up-to-date on the latest health research and best practices.Advocate for healthy public policy initiatives.Develop and maintain relationships with key stakeholders in the health and wellness industryCollect and analyze data to evaluate the effectiveness of wellness programs.Monitor progress towards health goals and adapt strategies as needed.Prepare reports on program effectiveness for stakeholders.Conduct surveys and focus groups to gather feedback on health and wellness initiatives Show less

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  Profesional independiente

  Jun 2022 - now

  Wellness Strategy Marketing & Producer | Brand Advisor

  Working with several purpose-driven brands that are making a positive impact on the world. I help these brands develop and execute communication, marketing, and digital business strategies that align with their mission and values. I am passionate about using my skills and experience to help businesses make a difference in the world.Projects: Bahia Principe Spain, Joanne Stone Miami, Terence Crudo Colombia & France, Monica Bivas New York, Infinifest Mexico & Colombia, Nicolas Apel Peru, PhysioCare France Show less