Arsema N.

Experience

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  Erickson Living

  Aug 2017 - Aug 2018

  Wait Staff

  o Cared for the elderly’s nutrition and health by serving fresh foodo Ensured quality service to the residents and guests by consistently checking on their well-beingo Worked closely with my supervisors and manager to improve our customer service and efficiency.

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  University of Maryland

  Aug 2019 - May 2020

  Engagement and Learning Assistant

  o Mentored incoming transfer and off-campus students to assist in their transition to the universityo Created content using multiple social media platforms like Instagram Stories and TikTok and graphic design technology such as Canva to promote eventso Strategized with various campus departments in order to advocate for off-campus and transfer studentso Utilized MS Excel in a collaborative project to generate scholarship database for students

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  UMD Office of Orientation

  Nov 2019 - Jan 2022

  o Communicated with hundreds of diverse students and parents to engage them in activities transitioning to collegeo Collaborated with fellow staff members to foster a sense of belonging among staff and incoming studentso Organized and facilitate virtual multi-cultural community events for hundreds of students, families, and staff memberso Advocated for non-traditional applicants throughout the recruitment process which resulted in amplified representationo Guided applicants through various behavioral interviews and activities to assess and select well-rounded candidateso Trained in a Higher Education and Student Affairs course about appealing to diverse populations Show less

  • Orientation Office Assistant

    Aug 2019 - Jan 2022

  • Orientation Advisor

    Nov 2018 - May 2021

  • Team Leader

    Nov 2019 - Jan 2021
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  CollegeXpress

  Feb 2020 - May 2020

  Student Writer

  o Wrote personal anecdotes about the college experience in order to advise prospective students on the college selection and application process

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  Facebook Career Connections

  Mar 2021 - May 2021

  Facebook Career Connections Fellow

  o Completed weekly modules on LinkedIn Learning and test hard skills such as Instagram Analytics and Facebook Adso Learned how to manage daily tasks related to social media management and digital marketing across various platformso Received trainings on uplifting an online business presence by going deep on FB, IG and avenues like Google, websites, and e-commerce and analyzing key metrics

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  Miss EmpowHer

  Jun 2021 - Aug 2021

  Influencer Relations Intern

  o Researched the brand’s consumer audience and identified target audience as young women in the 18-35 age rangeo Conducted outreach towards TikTok influencers with 5k-50k followers in the target audience which resulted in increased traffic to the brand website and contributed to end goal of 500 sales by the end of summero Worked in Business Operations by writing a mock-up template to recruit blog writers and editors

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  Empowerment Resources Inc.

  Oct 2021 - Dec 2021

  Marketing and Communications Intern

  o Created monthly e-newsletters using MailChimp consisting of upcoming workshops and community events to send out to at-risk youth and families in the Florida areao Planned content materials to highlight the non-profits past and upcoming events in order to revamp its follower base on Facebook and Instagram

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  LaFORCE

  Feb 2022 - May 2022

  Corporate + Consumer PR Intern

  o Monitored and distributed daily media updates for three internal Corporate and Consumer teams and client accounts including Uber, CKE Restaurants Inc., and WWo Utilized media databases such as Muck Rack, Cision, and TVEyes to compile media outreach lists on Microsoft Excel and Google SheetsBrands: Uber, CKE Restaurants Inc., WW

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  Verizon

  Aug 2022 - May 2023

  Adfellows 6.0

  Chosen to participate in a nine-month highly selective (300+ applicants) marketing and advertising fellowship program where participants rotate between positions within Verizon and partner organizations.

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  Kellogg Company

  Aug 2022 - Oct 2022

  Adfellows 6.0 | Global Insights

  o Created the company’s first zero- and first-party data acquisition playbook to define 0/1P data, how to acquire it and why it is important to the businesso Spearheaded discovery work with 30+ key regional collaborators to collect and enrich learnings in data acquisition playbooko Identified five key requirements for consumer data collection and illustrated examples of data collection touchpoints across the marketing funnelo Presented my recommendations to a group of 30+ global stakeholders which drove the business approach to 0/1P consumer data acquisition Show less

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  United Airlines

  Oct 2022 - Dec 2022

  Adfellows 6.0 | Social Media & Advertising

  o Identified content gaps and collaborated with the Creative Services (CS) team to redesign the company website, Flying Together, to improve user functionality and accessibility company-wideo Co-led discovery work with employee influencers and the Creative Services team to gain insight on website capabilities and designed mocks using Sitecore softwareo Built an eight-week road map using MS Teams that optimized communication across different workstreams and resulted in timely execution of the website designo Coordinated an internal communications plan with seven cross-functional teams including In-flight, Enterprise, Hubs and Tech Operations in order to announce employee social media policy Show less

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  Digitas North America

  Jan 2023 - Mar 2023

  Adfellows 6.0 | Analyst, Media Technology

  o Created the first framework for analyzing brand safety partner performance which continues to be utilized monthlyo Performed brand safety analysis using Integrated Ad Science (IAS) to audit 15 partners against three key measures: brand suitability, custom keywords and URLo Developed five recommendations to optimize how Walmart content is delivered to its consumerso Partnered with the Investment team to streamline budget allocation based on brand reputation, suitability and safety features Show less

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  Weber Shandwick

  Mar 2023 - May 2023

  Adfellows 6.0 | Brand, Client Experience
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  Kellogg Company

  Jun 2023 - now

  Associate Brand Manager