Margarida Mesquita

Experience

• 

  Altice Portugal

  Sept 2022 - Mar 2023

  Account Manager Trainee

  Trainee in the services and utilities division of the Top Corporate Department

• 

  Havas Media Network

  Mar 2023 - now

  Proficiently carry out, oversee, and optimize programmatic media initiatives and undertakings for agency clientele, consistently exceeding set performance benchmarks. Employing a diverse range of DSPs for the seamless establishment of campaigns.Providing comprehensive supervision from inception to conclusion, encompassing the integration of various creative elements like hosted displays and third-party tags. Expertly crafting specific audience segments, ensuring precise targeting. Competently instigating and setting into motion tracking pixels for a refined campaign performance.Incorporating pertinent strategies to refine campaign efficacy, guaranteeing a thorough and detail-oriented approach to campaign setup, ensuring optimal outcomes for our clients.Platforms: DV360, Campaign Manager, Adform, Nova, PubMatic Show less * Configuration of Media Campaigns on Adserver Platforms: setting up media campaigns on Adform and Campaign Manager platform.* Supervising Campaign Progress, Generating Reports, and Ensuring Adherence to Digital Campaigns: Overseeing the advancement of campaigns, producing reports, and maintaining close communication throughout the duration of digital campaigns.* Resolving Delivery and Creative Challenges: Expertly identifying and addressing issues related to delivery and creative elements.* Overseeing Campaign Delivery and Addressing Discrepancies: Diligently monitoring campaign delivery metrics and resolving any discrepancies that may arise.* Conducting Post-Campaign Assessment and Compiling Reports: Conducting a thorough evaluation after campaigns conclude and preparing comprehensive reports.* Implementing Viewability Solutions: Proficiency in utilizing viewability solutions such as IAS and MOAT to enhance campaign effectiveness.* Setting Up DCM and Floodlight Components: Competently configuring DCM and Floodlight elements to optimize campaign performance. Show less

  • Programmatic Trader

    May 2023 - now

  • Associate AdOps Trafficker

    Mar 2023 - now