Yanan Wu

Yanan Wu

Digital Marketing Intern

Followers of Yanan Wu180 followers
location of Yanan WuNew York City Metropolitan Area

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  • Timeline

  • About me

    Search Engine Optimizer at PapayaMobile Inc.

  • Education

    • New York University

      2015 - 2017
      Master of Science (MS) Integrated Marketing
    • Southern Methodist University - Cox School of Business

      2011 - 2015
      Bachelor of Science (BS) Finance and Economics

      Activities and Societies: Alpha Kappa Psi and Chinese Student Union

  • Experience

    • Questex

      Jun 2016 - Aug 2016
      Digital Marketing Intern

      • Co-created and edited newsletters and questionnaires by using Marketo to optimize client value • Engaged in new website development project and responsible for analyzing and reporting trends of page views• Managed and monitored clients' social media community such as LinkedIn and Facebook

    • NXTFactor

      Feb 2017 - Jun 2017
      Digital Marketing Intern

      • Created newsletters through MailChimp & Canva to launch online campaigns • Managed and optimized paid search campaigns in Google, Yelp, YouTube and social media • Researched, organized and scheduled posts on Facebook and Instagram• Designed digital marketing campaigns to expose products and drive traffic back to clients’ e-commerce sites• Measured and reported campaign performances across multiple marketing channels

    • Bank of China

      Aug 2017 - Dec 2017
      Trade Service Department Intern

      • Conduct transaction monitoring and suspicious activity escalation as according to “Procedures for Transaction Monitoring, Detection, and Reporting of Suspicious Activity”• Review KYC/CDD/EDD information in customer files as according to “Know Your Customer Procedures”• Conduct customer analysis on all customers’ activity• Run First Approach Report (FAR) for customers• Assist in any ad-hoc assignment project as assigned by management• Perform due diligence on “Case-by-case” Trade Services transactions• Maintain a strong investigative skill and the ability to work independently, extensive compliance knowledge Show less

    • Hummingbird Marketing Agency Inc.

      Dec 2017 - now
      Marketing Specialist

      • Advised client on overall PPC and digital marketing strategies• Developed and managed all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, video and SEO/SEM) driving brand awareness, engagement, traffic and sales• Involved in developing & implementing events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners• Responsible for lead team in managing and executing digital marketing metrics and analysis efforts to assist clients in optimizing channels• Analyzed and reported the performance of all digital marketing activities to clients Show less

    • PapayaMobile Inc.

      Oct 2018 - now
      Search Engine Optimizer
  • Licenses & Certifications