Yanan Wu

Experience

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  Questex

  Jun 2016 - Aug 2016

  Digital Marketing Intern

  • Co-created and edited newsletters and questionnaires by using Marketo to optimize client value • Engaged in new website development project and responsible for analyzing and reporting trends of page views• Managed and monitored clients' social media community such as LinkedIn and Facebook

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  NXTFactor

  Feb 2017 - Jun 2017

  Digital Marketing Intern

  • Created newsletters through MailChimp & Canva to launch online campaigns • Managed and optimized paid search campaigns in Google, Yelp, YouTube and social media • Researched, organized and scheduled posts on Facebook and Instagram• Designed digital marketing campaigns to expose products and drive traffic back to clients’ e-commerce sites• Measured and reported campaign performances across multiple marketing channels

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  Bank of China

  Aug 2017 - Dec 2017

  Trade Service Department Intern

  • Conduct transaction monitoring and suspicious activity escalation as according to “Procedures for Transaction Monitoring, Detection, and Reporting of Suspicious Activity”• Review KYC/CDD/EDD information in customer files as according to “Know Your Customer Procedures”• Conduct customer analysis on all customers’ activity• Run First Approach Report (FAR) for customers• Assist in any ad-hoc assignment project as assigned by management• Perform due diligence on “Case-by-case” Trade Services transactions• Maintain a strong investigative skill and the ability to work independently, extensive compliance knowledge Show less

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  Hummingbird Marketing Agency Inc.

  Dec 2017 - now

  Marketing Specialist

  • Advised client on overall PPC and digital marketing strategies• Developed and managed all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, video and SEO/SEM) driving brand awareness, engagement, traffic and sales• Involved in developing & implementing events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners• Responsible for lead team in managing and executing digital marketing metrics and analysis efforts to assist clients in optimizing channels• Analyzed and reported the performance of all digital marketing activities to clients Show less

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  PapayaMobile Inc.

  Oct 2018 - now

  Search Engine Optimizer