Abdullah Medhat

Experience

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  Starcom Middle East

  Jan 2012 - Aug 2014

  Senior Media Planner

  Handled Samsung, Unionaire, EFG Hermes, Majid El Futtaim Group, Abu Dahbi International Bank accounts including developing monthly communication plans for all brands, implementing creative medium mixes, and managing budgets to ensure effective and efficient interactivity of our brands with their specific targets. Assisted in developing communication strategies across all above mentioned clients, including launch campaign for ADIB in Egypt, launch of Galaxy Note 3, Smart TV on Samsung, and I Cook Stove & Artify Air- condition on Unionaire Show less

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  Biout Makkah Constructions

  Sept 2014 - Oct 2015

  Operations Manager

  • Developing importing strategies for our building materials• Following up on every project based on their time schedule• Enhancing methods of communication between upper and lower management levels• Communicating with clients to present details of their project time schedule and working phases• Working on finding solutions to finance in house projects• Oversaw direct communication with in house Engineers and Chinese factories

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  Initiative

  Feb 2016 - Jul 2019

  Media Supervisor

  •Handled KIA (Local Dealer), SACO, Apparel Group, Malath insurance accounts •Developing monthly communication plans for all brands, implementing creative medium mixes, •Managing budgets to ensure effective and efficient interactivity of our brands with their specific target.•Negotiating with each supplier for every client to reach to the most effective and affordable medium

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  Zain KSA

  Jul 2019 - now

  Channels Management Senior Manager

  • Handled Channels Department investments (Digital & Offline)• Translate commercial and brand strategies into yearly tactics and media buying strategies, driven by offline, digital planning initiatives.• Coordinate with Campaign Management team and media agencies in order to develop, review and update media campaigns in accordance with strategy.• Supervise media campaigns success/performance and its impact on sales/ acquisition KPI’s.• Lead on Media Agency implementation of marketing/ media KPI, while measuring their performance and optimization.• Develop financial & media budget controlling.• Proudly took part of successfully launching 5G’s network in Saudi Arabia (October 2019) • Enforcing ROI measurement method across all Media channels • Coordinating with all related departments assuring implementation and success of marketing objectives. Show less