Manuela Zanon

Experience

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  VARIG

  Jan 2005 - Jan 2006

  Flight Attendant Chief
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  Eternit S/A

  Jun 2007 - Jul 2010

  Sales Assistant
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  CMPC Celulose Riograndense

  Jan 2011 - Oct 2013

  Sales Consultant
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  Cia Ultragaz

  Apr 2014 - Jun 2016

  Corporate Sales Consultant
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  White Martins

  Jul 2017 - Nov 2017

  Business Development Manager
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  Belog International

  Jun 2019 - Jan 2020

  Trader & International Consultant

  Commercial and marketing consultancy for foreign companies wishing to start or expand operations in Brazil. Commercial, marketing and purchasing consultancy for Brazilian companies wishing to start or expand operations in the international market. Negotiations with brands and manufacturers from around the world for Brazilian companies.Main contributions:✔ Implementation of consultancy services in foreign trade and marketing for Brazilian and foreign companies;✔ Closing international contracts for the representation of brands and products in Brazil from renowned companies;✔ Creation of a new sales channel and consulting and import services for retail companies. Show less

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  KEUNE Haircosmetics Brasil

  Jun 2021 - Apr 2022

  Sales Manager

  Responsible for 8 External Sales Representatives in Porto Alegre, Metropolitan region, Vale dos Sinos and Rio Grande do Sul southern region, all of them working as an individual enterprises. Making presence on clients, visits to strategic product positioning, to reinforce partnerships and strengthen the brand. Executing regularly sales trainings, individual meeting to increase team’s members performances. Design and implementing sales and marketing campaigns, both on social media and customer events.Main Contributions:✔ Exceeding Goals: Quota achieved in 2021, 120% with members of the Porto Alegre team occupying 1st and 3rd place in individual sales in the national ranking.✔ Digital Marketing in Company: Creation and implementation of digital marketing training for sales teams, professionals and beauty salons, opening sales to 20 new customers, 2021/2022.✔ Consigned Products Project: Creation and implementation of a new commercial agreement for the sale of consigned goods. With this implementation, sales in this modality increased by 56% in resale products in 2021.✔ Consultancy for salons: Creation and implementation of consultancy services for professionals and beauty salons, generating retention and referral of new customers and an increase in revenue of 40%, 2021. Show less

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  Escola O Acadêmico

  Apr 2022 - Apr 2023

  Marketing & Operations Manager

  In charge of the administrative, sales and marketing groups, compose with 6 employees.Main Contributions:✔ Management of the marketing agency vendor: aiming to attract students for professional and technical courses, high school and EJA (supplementary high school). At the first month it was already possible to increase sales by 30%, in 2022.✔ Process improvement: Implemented the ERP for the new education brand (transition of the name from O Academic to Octo), leading the search, negotiation and implementation of the new system (Sponte Gestão Educacional) for the administrative (enrollment group), pedagogical, library, documentation, recruitment control, relationship and sales divisions, in 2022.✔ KPIs Set: Creation and implementation of standardized service scripts, models and sales metrics. Show less

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  Vinhos do Mundo

  Apr 2023 - Jun 2024

  Operations Manager

  Responsible for marketing, billing, sales administration and import management areas, ahead of a group with 8 professionals.Main Contributions:✔ Marketing/e-commerce: starting from 10k reais per month in online sales to 60k reais, representing a 600% growth in sales volume and an average increase of 9% in the profit margin, between the years 2023/2024.✔Product Rebranding: Project Lead for the repositioning and modernization of the Hórus Sparkling Wines brand, including logo, visual identity, customer experience, and target audience repositioning, resulting in a 22% increase in revenue.✔ ProWine SP: Presence at the largest fair in the segment, at zero cost, through sponsorship from business partners, project led and executed by me, from end to end, in October 2023.✔ Cost Reduction: Reconfiguration of the cost of national and local freights resulting in optimization of the freight value for customers and cost reduction for the company, through negotiations with carriers and couriers, increasing the company's margin by 3%. Show less

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  Grau Técnico

  Mar 2025 - now

  School Principal