Michael Cervantes

Experience

• 

  FLO Fitness & Martial Arts

  Jun 2013 - Oct 2015

  Assistant Manager

  • Helped grow our member numbers by 25% through extensive Sales knowledge and analyzing the industry trends• Manage digital marketing strategies that helped increase sales• Manage all customer accounts using PerfectMind CRM software.• Manage web content, multiple email marketing campaigns, and social media marketing• Work with Hootsuite social media management dashboard as well as coordinate SEO marketing• Handle and implement sales strategies as well as work on most sales including memberships and products Show less

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  Life Fitness

  Oct 2015 - Sept 2016

  Order Management Specialist

  • Responsible for all phases of order processing and shipment execution.• Work thoroughly with Oracle Database management system to handle reports and orders• Evaluate weekly metrics and analyze all continuous improvement projects and prepare reports.• Provide an interface with credit department and manage all processes and incoming purchases.• Work in a team environment hitting monthly and quarterly goals

• 

  Brunswick Corporation

  Sept 2016 - Apr 2019

  Marketing and Sales Analyst

  -Perform analyses and recommendations in product references, sales coverage, market penetration, market practices and sales trends-Lead and work on Project Teams-Salesforce.com Administrator for Freshwater Boat Group-Handle and create strategic Excel reports on an ad-hoc basis.-Report Marketing metrics and analyze Google Analytics data on 6 web pages.-Use BI tools such as Spotfire as well as Visualization tools Tableau and Power BI to create visuals on data-In charge of the creation and management of a Marketing budget-Maintain an internally built Lead Management System -Indirectly manage Factory Representatives as they respond to prospect lead submissions Show less

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  Sports Made Personal

  Mar 2019 - May 2021

  Director

  • Handles all facets of the sales cycle for registration of all athletes to the club.• Creates detailed recruiting and marketing plans to drive revenue and exceed KPI goals.• Works directly with operations and logistics on management of field operations.• Forecasts budgets pertinent to all operations.• Manages and develops a team of 3 full-time and 8 part-time employees to create proven results.

• 

  Steelhead LC

  May 2021 - now

  Director
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  Team Illinois Lacrosse

  May 2021 - now

  Coach
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  Lake Forest College

  Aug 2023 - now

  Assistant Coach, Defensive Coordinator